Lamborghini new logo
Future cars will get the discreetly updated raging bull.
Lamborghini is the latest automaker to refresh its corporate identity by introducing a gently updated logo. We’ll see the subtly revised raging bull not just on the company’s digital channels, but also on actual cars. Chances are that the Huracan replacement and the plug-in hybrid Urus will be the first to get the updated badge later this year.
Ok, but what exactly has changed? Well, not much. The “Lamborghini” typeface is now slightly wider than before. Black and white remain the primary colors – “symbolizing the clear identity of the brand,” or so we’re told. Yellow and a new gold shade serve as the accent colors. Interestingly, the Italian exotic car manufacturer also intends to use the legendary bull without the shield but that will only happen on its website, social media, etc.
Source: Lamborghini
News Related-
AWS and Clarity AI to use generative AI to boost sustainable investments
-
Ref Watch: 'Enough' of a foul to disallow Man City goal vs Liverpool
-
Day in the Life: Ex-England rugby star on organising this year's Emirates Dubai Sevens
-
Pandya returns to MI, Green goes to RCB
-
Snowstorm kills eight in Ukraine and Moldova, hundreds of towns lose power
-
‘This is why fewer Sikhs visiting gurdwaras abroad’: BJP after Indian envoy heckled in Long Island
-
Inside a Dubai home with upcycled furniture and zero waste
-
Captain Turner aims for Pitch 1 return as JESS bid to retain Dubai Sevens U19 crown
-
No Antoine Dupont but Dubai still set to launch new era for sevens
-
Why ESG investors are concerned about AI
-
Your campsite can harm the environment
-
Mubadala, Saudi Fund deals on US radar for potential China angle
-
Abu Dhabi T10 season seven to kick off with thrilling double-header
-
Eight climate fiction, or cli-fi, books to consider before Cop28