The intersection of food and fashion: Brand new designer collaborations that aim to satisfy the craving for something fun and stylish

• By merging two brands that seemingly have nothing in common, marketers gain great reach across both their audiences
• After the success of Erewhon and Balenciaga, McDonald’s set to debut a collaboration with Nails. INC. in March, while the Girl Scouts dropped a limited-edition collection with Hard Candy today 

The Taylor Swift and Travis Kelce romance has taught many businesses that there’s  opportunity to expand their appeal to a different demographic.

By merging two brands that seemingly have nothing in common, marketers gain  great reach across both their audiences.

Food and fashion seem like an unlikely pairing but the two categories have been benefitting from each other for awhile.

In December of 2023, Los Angeles supermarket chain Erewhon collaborated with high-end designer label Balenciaga on a luxurious line of merch

In 2019, Jeremy Scott brought the burger to life for Katy Perry’s Met Gala look, the theme was Camp: Notes on Fashion

Back in 2014 Karl Lagerfeld presented a Chanel-branded supermarket show during Paris Fashion Week.

That same year, Jeremy Scott played with McDonald’s iconography while designing his debut collection for Moschino.

In 2019, he brought the burger to life for Katy Perry’s Met Gala look, the theme was Camp: Notes on Fashion.

Los Angeles supermarket chain Erewhon collaborated with high-end designer label Balenciaga on a luxurious line of merch in December of 2023.

The merch (ranging in price from $725-$1,150) debuted on the catwalk at Balenciaga’s first ever runway show in the City of Angels.

Guests, including Kim Kardashian who showed up carrying an Erewhon paparbag as a handbag, enjoyed an organic black drink created by the dynamic partnership.

Nails.INC’s has partnered with McDonald’s to create three nail sets that play off the fast food chain’s most iconic offerings

McDonalds x Nails.INC

Set to drop in March, Nails.INC’s partnered with McDonald’s to create three nail sets that play off the fast food chain’s most iconic offerings.

The beauty collab is a first ever for Mickey D’s.

The Nails.INC x McDonald’s Nail Polish Duo ($8.99) is a fries-shaped set that includes a single red Nails.INC nail polish, ‘Gotta Ketchup’ plus stickers that represent burgers, fries, and golden arches.

Another set is shaped like a hamburger and includes nail polishes named ‘Big Mac Please’ a burger brown shade and ‘Gotta Ketchup,’ along with McDonald’s-inspired stickers.

The Nails.INC x McDonald’s Mini Nail Polish Duo is shaped like a burger. The set includes two mini Nails.INC nail polishes: ‘Big Mac Please’ a burger brown shade and ‘Gotta Ketchup,’ and McDonald’s-inspired stickers

An artificial nail set is also available, which includes French manicure nails inspired by the fast food establishments signature fries.

This set includes 30 medium almond-shaped artificial nails in a classic nude shade, plus a selection of fries-print nails.

All products will be available online at Nailsinc.com and Amazon.com, March 3, 2024 (in stores) at Target/.com

Velveeta has partnered with celebrity designer, George The Jeweler, on a new line of statement jewelry that gives new meaning to ‘drip’

Velveeta x George The Jeweler

Velveeta has partnered with celebrity designer, George The Jeweler, on a new line of statement jewelry that gives new meaning to ‘drip.’

In fashion, ‘drip’ is used to describe someone’s cool style, and no one knows drip like a cheese company!

The 14-Karat gold lip jewelry resembles the way the rich, cheesy goodness of Velveeta cheese drips off the lip, allowing the wearer to literally drip with swagger.

The limited-edition $77 cuff is available at georgethejeweler.com, while supplies last.

‘Drip’ in fashion refers to someone’s cool style, and no one knows drip like a cheese company

‘Drip’ in fashion refers to someone’s cool style, and no one knows drip like a cheese company

Cosmetics company Hard Candy has partnered with the Girl Scouts Organization for an exclusive cookie inspired collaboration

The Girl Scout x Hard Candy Limited-Edition Collection captures the essence of the cult favorite cookies

Girl Scouts x Hard Candy

Launching today, cosmetics company Hard Candy partnered with the Girl Scouts Organization for an exclusive cookie-inspired collection.

The Girl Scout x Hard Candy Limited-Edition Collection captures the essence of the cult favorite cookies – think shadow palettes reminiscent of Thin Mints and lip makers that taste like Samoas!

Each product in the 20-piece collection is flavored and scented to mimic their famous cookies.

It can be found at Walmart and Walmart.com, exclusively on February 28 and will be available for purchase until March 7.

In a world where dupe culture is the norm, dairy-alternative food company Daiya launched Fromage Forgery, a marketing campaign with the simple goal of spreading Daiya’s cheese alternative to the masses with the help of actor Lionel Boyce

To celebrate the launch, they teamed up with LA-based handmade jewelry company Ian Charms to create a limited-edition beaded necklace

Daiya x Ian Charms

In a world where dupe culture is the norm, dairy-alternative food company Daiya launched Fromage Forgery, a marketing campaign with the simple goal of spreading Daiya’s cheese alternative to the masses with the help of actor Lionel Boyce.

To celebrate the launch, they teamed up with LA-based handmade jewelry company Ian Charms to create a limited-edition beaded necklace.

The jewelry brand is the most duped jewelry brand known for its vibrant beaded necklaces worn by celebrities such as Doja Cat, Justin Bieber, and many more.

Lionel Boyce, writer, producer and actor on the award-winning series The Bear, took on the role of the company’s first Fromage Forgery salesman, an overzealous rookie responsible for pitching people to try Daiya’s newest innovation in its finest form – the humble grilled cheese in Downtown New York City.

‘When Daiya approached me to be a part of Fromage Forgery, I thought it was super cool that they wanted to be viewed as a brand for everyone rather than just for people with dietary restrictions. That and the fact that they were down to let me put a ponytail wig on were key selling points,’ said Lionel.

The necklace can be found on eBay.

To celebrate the return of Berry PEBBLES cereal, PEBBLES has teamed up with fashion designer Susan Alexandra

The collection features three designs, including the Berry PEBBLES Breakfast Vignette Bag

PEBBLES x Susan Alexandra

To celebrate the return of Berry PEBBLES cereal, PEBBLES has teamed up with fashion designer Susan Alexandra to release a limited-edition collection of Berry PEBBLES-inspired accessories.

The collection features three designs, including the Berry PEBBLES Breakfast Vignette Bag.

The sequin and seed-beaded bag features a breakfast tablescape ($275).

A beaded charm in the shape of a bowl of Berry PEBBLES cereal, complete with a beaded spoon

A limited-edition collection of Berry PEBBLES-inspired accessories

Inspired by the cereal flavor, the collection includes the Tutti-Fruity Berry Bag Charm ($88), a beaded key ring in the shape of a berry.

And the Cereal Bowl Bag Charm ($88), a beaded charm in the shape of a bowl of Berry PEBBLES cereal, complete with a beaded spoon.

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