She came for Trump, now she's coming for your dinner! NY Letitia James sues world's largest beef producer JBS Foods for 'false advertising' claiming it promises to be sustainable when 'meat industry is leading contributor to climate change'

• The meat producer JBS was accused of making misleading claims about its greenhouse gas emission goals to boost sales in a lawsuit filed by Letitia James
• The lawsuit filed in a state court in New York City Wednesday alleges that the company claimed it will achieve net zero greenhouse gas emissions by 2040

New York Attorney General Letitia James is suing the world’s largest beef producer for ‘false advertising,’ claiming it promised to be sustainable when the ‘meat industry is a leading contributor to climate change.’

The lawsuit filed in a state court in New York City on Wednesday alleges that the giant meat producer JBS Foods claimed it will achieve net zero greenhouse gas emissions by 2040 despite having no viable plan to meet that commitment.

James, who is seeking $454 million from Trump in a civil fraud trial, accused the company of making misleading claims about its pledges to curb deforestation and to reduce greenhouse gas emissions to capitalize on consumers’ desire to make climate friendly choices and boost sales.

The lawsuit cites a full-page of a JBS advertisement in a 2021 edition of The New York Times that includes the line: ‘Agriculture can be part of the climate solution. Bacon, chicken wings and steak with net-zero emissions. It’s possible.’

‘When companies falsely advertise their commitment to sustainability, they are misleading consumers and endangering our planet.’

New York Attorney General Letitia James has sued the world’s largest beef producer JBS Foods for ‘false advertising,’ claiming it promised to be sustainable when the ‘meat industry is leading contributor to climate change’

The lawsuit filed in a state court in New York City on Wednesday alleges that the giant meat producer JBS claimed it will achieve net zero greenhouse gas emissions by 2040 despite having no viable plan to meet that commitment

JBS USA’s greenwashing exploits the pocketbooks of everyday Americans and the promise of a healthy planet for future generations,’ James said in a prepared release.

James is asking a court to require JBS USA to end its ‘Net Zero by 2040’ campaign and to return profits ‘traceable to its fraudulent, deceptive, or illegal acts or practices.’

The suit also seeks civil penalties of up to $5,000 per violation to be determined at trial.

A spokesperson for JBS said the company disagreed with James’ action.

‘JBS will continue to partner with farmers, ranchers and our food system partners around the world to help feed a growing population while using fewer resources and reducing agriculture’s environmental impact,’ read a statement emailed by spokesperson Nikki Richardson.

‘Our belief that American agriculture can help sustainably feed the world is undeterred.’

James accused the company of making misleading claims about its pledges to curb deforestation and to reduce greenhouse gas emissions to capitalize on consumers’ desire to make climate friendly choices and boost sales

The lawsuit comes in the wake of recent letters from lawmakers in the United States and the United Kingdom to the Securities and Exchange Commission cautioning against the listing of JBS.

The lawmakers argues that expanded capital would allow the company, responsible for much deforestation in the Amazon rainforest, to do even more harm.

Beef has the highest total greenhouse gas emissions of any major food commodity and beef production is linked to large-scale deforestation, according to the lawsuit.

The lawsuit names as defendants JBS USA Food Company and JBS USA Food Company Holdings, the American subsidiary of the world-leading producer of beef products based in Brazil.

This comes as James appeared to be taunting former President Trump online as he scrambles to come up with the staggering nearly $355 million fine in his civil fraud case plus interest.

James has posted multiple times on X the amount the former president owes plus the accrued interest which is running at more than $112,000 a day.

This comes as James appeared to be taunting former President Trump online as he scrambles to come up with the staggering nearly $355 million fine in his civil fraud case plus interest. (Pictured: Trump in court during his New York civil fraud trial)

On Saturday James posted on X ‘+$114,553.04’ with a retweet of the total fine and interest. On Sunday, she posted ‘+$114,553.04 = $464,805,336.70.’ On Friday she posted ‘$464,576,230.62.’

Her trolling came after the civil fraud judgment officially took effect on Friday, starting the clock on the 30 days in which Trump has to fork over the cash or post bond.

The former president was ordered to pay a whopping $355 million plus more than $100 million in interest on February 16 after being found liable for fraud for inflating the value of his properties. He was also banned from business in New York for three years.

His two adult sons, Don Jr. and Eric, were also fined $4 million each and banned from doing business in the state for two years.

On Monday, the Republican presidential candidate and his sons filed an appeal to overturn Judge Arthur Engoron’s civil fraud trial verdict including the hefty fine and ban on doing business in New York, but appealing the ruling won’t automatically halt enforcement of the judgment.

Read more