Mondelez unveils Valentine's offerings for Cadbury, Toblerone

THIS Season of the Hearts, find a delectable harmony of chocolate and affection, courtesy of Mondelez Philippines’ chocolate favorite: Cadbury Dairy Milk.

As Valentine’s Day approaches, the leading chocolate brand unveils a new and exciting “Pop Your Heart Out” campaign.

Rooted in the essence of heartfelt expression, “Pop Your Heart Out” embodies Cadbury Dairy Milk’s commitment to transforming moments into memories, and sentiments into sweet sensations.

This year, Cadbury invites lovers, friends, and families alike to indulge in a blend of flavors while articulating their deepest emotions.

At the core of the campaign lies an innovative digital experience, seamlessly blending tradition with technology: an artificial intelligence (AI)-driven website, where consumers can craft personalized messages of love and admiration.

With just a few clicks, Filipinos can embark on a journey of self- expression, culminating in the creation of a unique purple heart image and a poetic ode tailored to the kind of special love they have. All of which can be shared online.

“‘Pop Your Heart Out’ transcends the conventional boundaries of gifting, offering a multifaceted approach to showcasing affection,” Mondelez Philippines senior brand manager for chocolates Rafael Baradas said.

“Whether it’s a token of appreciation for a cherished companion or a simple expression of thanks to a loved one, or a declaration of undying love, Cadbury Dairy Milk provides the opportunity and platform upon which emotions and feelings are fully expressed in a personalized, creative, and sweet way,” he added.

In the spirit of inclusivity, the brand’s campaign celebrates love in all its forms. From romantic gestures exchanged between partners, to acts of kindness extended to friends and family, each interaction becomes an opportunity to revel in the joy of connection.

As Valentine’s Day approaches, Cadbury stands poised to redefine the narrative of love, one purple heart at a time.

With “Pop Your Heart Out,” Mondelez Philippines invites chocolate enthusiasts and romantics alike to embark on a journey of indulgence and expression, where Cadbury Dairy Milk serves as the ultimate catalyst for heartfelt connections.

Meanwhile, Mondelez also unveils its Valentine’s Day campaign for Toblerone, orchestrating a symphony of love and chocolate with the iconic and premium, uniquely delicious chocolate.

Renowned for its unique triangular shape and delicious chocolate taste established in Switzerland, Toblerone stands as a symbol of impressive and thoughtful gifting.

This Valentine’s Day, Toblerone invites lovers to indulge in a harmonious celebration of affection, complemented by the sweet melodies of its innovative AI-driven platform.

The season has always been about touching the hearts of loved ones, giving them a one-of-a-kind gift that surely makes them feel – not just loved – but impressed at how unique they are.

At the forefront of Toblerone’s campaign is a seamless blend of tradition and modernity.

Introducing the Toblerone Thoughtful Love Song Generator – an AI-powered website that empowers consumers to craft personalized love songs, capturing the essence of their one-of-a kind relationships with a touch of digital magic.

Through the Toblerone Love Song Generator, users can scan the QR code found on the pack or log on directly to www.tobleronethoughtfullovesong.com, input unique details about their loved ones, which the platform will weave into a bespoke love song. The final output is a heartfelt ode to the depth of connection and the sweetness of a one-of-a-kind gift for your one-of-a-kind loved one.

For Toblerone, each chocolate creation crafted with precision from the finest ingredients embodies the brand’s commitment to elevating joyful moments through impressive and thoughtful gifts.

As Cupid’s arrow finds its mark this season, let Toblerone be the catalyst for cherished memories and enduring connections.

The limited-edition Toblerone Valentine’s Packs are available in Milk Chocolate 100G, White Chocolate 100G, Dark Chocolate 100G, Crunchy Almond 100G, and Milk

Chocolate 200G.

With each bite, let love’s symphony resound, echoing the sentiment that some gestures are simply too sweet to resist.

Grab a bar at the nearest store and visit www.tobleronethoughtfullovesong.com to generate the perfect love song for a loved one and know more about Toblerone this Valentine’s season.