Henry Winter’s surprise exit a sign of the fracturing evolution of the football media

The news the Times had made their chief football writer Henry Winter redundant came as a shock to all in football journalism and beyond. Photograph: PA Images/Alamy

For more than three decades, English football media was a Winter wonderland. An eternal Winter. Winter extending an icy grip over the landscape. But even Winter, it seems, can end up being frozen out. Given the cold shoulder. It’s time to wrap up for Winter, now this particular Winter’s tale has reached its final chapter.

That, with apologies, was the opening paragraph to a column about Henry Winter’s dismissal by the Times, written in the style of Henry Winter for the Times. On the other hand, it’s entirely possible you haven’t the faintest idea what, or who, I’m talking about. Which to an oblique and probably self-defeating extent is actually the point.

Winter is the chief football writer of the Times, at least until he was suddenly made redundant last week. It was the dismissal heard around the world, if by “the world” you mean “the WhatsApp groups of newspaper sports journalists”. And in a low-key, navel-gazing sort of way, a move that actually tells us quite a lot about how, and through whom, we consume football these days.

Because over his 35 years at the Independent, the Telegraph and the Times, Winter probably became the closest thing football journalism has ever had to a celebrity. Players know him. Managers know him. He was ubiquitous, respected, pretty much untouchable. When the Times hired him they announced the signing with a lavish television advertising campaign. And though he rarely set out to ruffle feathers, when he pursued a cause – the Hillsborough survivors’ fight for justice, or his distaste at the cross on the recent England kit – his voice invariably lent that cause extra weight.

Winter and I were colleagues at the Telegraph for seven years, but our interactions were brief. Invariably he was out on the road: notching up hundreds of games a season, thousands of miles, match reports by the kilo, interviews by the ream, pre-season tours, under-21 tournaments, Friday night Championship games: every waking second of every waking day funnelled into this existence, a career that became a life, and vice versa.

On the writing side you might even describe him as a kind of personal inspiration: a reminder of the timeless virtues of simple, elegant prose. Extremely short sentences. Like these. No unnecessary adjectives, no undue nuance, no pun too excruciating. Barcelona v Chelsea is “the Catalans among the London pigeons”. Birmingham 0-7 Liverpool is “seven-up for Liverpool, grapes of wrath for Steve Bruce”. Mario Götze’s winning goal in the 2014 World Cup final becomes “Mario de Janeiro.” The fans are invariably “wonderful” or “magnificent”.

And what was this existence? Perhaps from a non-industry perspective, the most macabrely fascinating aspect of Winter’s career is the way it represents one of the media’s last concerted attempts to embody what you might term “the authentic voice of football”: authoritative, omniscient, unaffiliated, gospel. Ultra on the streets, Shakespeare on the sheets. And by extension the idea that this sport is a common space, a singular space. That when we watch football we are all essentially watching the same thing, together.

This is, in case you hadn’t noticed, an idea that has been in recession for quite some time, a process that largely mirrors the evolution of the football media as a whole. But for decades it was the way we all received the game: through the giants of television and radio, the doyens of Fleet Street, camel-coated men who offered not so much opinion but judgement. When Alan Hansen said something on Match of the Day, or Brian Woolnough opined in the Sun, it became truth by the very dint of being uttered, by the sheer absence of alternative or dissenting voices.

More latterly that role was assumed by Twitter, a website where – as a friend once memorably described it – journalists could pretend they were celebrities and celebrities could pretend they were journalists. Naturally Winter, with his million-plus followers, was at the vanguard of the migration, holding court in the digital town square, still road-testing those puns, still toasting those magnificent fans.

But, under the surface, the terrain has been fracturing for years: attention and influence draining away not just from traditional newspapers, but from everybody. Even television has lost its power to unite us: its live action now mostly paywalled, its pundits now invariably partisan, its content disposable. What once constituted our shared football space has splintered into a million galaxies: forums and fan media, podcasts and YouTube channels, blogs and specialist websites, Reddit and TikTok, the curated feeds that allow us to view a game through whatever filter we choose: tribal, social, banter, fantasy team.

The old world – a drowned world of traditional gatekeepers and newspaper dukes and lukewarm Gareth Southgate quotes embargoed until 10.30pm Friday – is gone. And perhaps the last people yet to notice are the dwindling few still inside it.

What might an “authentic voice of football” sound like in 2024? What kind of journalist could meaningfully speak to all the sport’s various silos? They would need to be an expert in men’s and women’s football, the game’s social and historical context, geopolitics and finance, transfers and tactics, analytics and sports science, banter and rage, all the major European leagues and quite a few others besides. And, of course, they would be conversant in all the dizzying new languages of visual media, across all conceivable formats and platforms. That person, in case you’re wondering, doesn’t actually exist. It’s all football. But increasingly, it’s too big for any one entity to conceive, let alone cover.

And for the avoidance of doubt, none of this is necessarily a bad thing. For all its inequities and inefficiencies, the landscape of football media is broader and richer place than it has ever been. You have Fabrizio Romano for transfers, Grace Robertson for tactics, Versus for football culture, Stadio podcast for the global game, Mark Goldbridge for performative rants about Erik ten Hag, the Guardian for chin-strokey think-pieces written by the guys picked last at PE. In a way, there has never been a better time to consume football. The garden is blooming. But for spring to begin – and yes, you know it’s coming – first winter has to end.