Gold prices up, soaring demand for affordable Korean gold this Aidilfitri

Che Nor (right) acknowledged that while online sales pose competition, many customers still prefer the tactile experience of purchasing jewellery in person. – Photo by Sinar

KUALA TERENGGANU – The recent surge in gold prices has prompted many to opt for gold-plated, also known as Korean gold, as their accessory choice for Aidilfitri celebrations.

Gold-plated dealer Roslinawati Jusoh, 33, noted that despite this year’s sales experiencing a slight dip compared to last year, customer response remained highly positive, particularly leading up to Aidilfitri.

She attributed the popularity of gold-plated jewellery to various factors, especially among customers from the outskirts of Terengganu.

“Even during the festive season, we’ve seen many customers seeking a variety of jewellery options, particularly gold-plated or Korean gold, which has become the latest trend.

“Financial considerations and security play a significant role in their choice, with some opting to avoid the risk of theft,” she told Sinar when met at Pasar Payang yesterday.

A survey conducted among seven dealers revealed that gold-plated jewellery continues to enjoy strong demand, with customers flocking to the stalls to explore various designs.

Roslinawati highlighted the availability of two types of gold-plated options, namely Korean gold and Bangkok gold, with prices ranging from as low as RM10 to RM400.

“Popular designs include centipedes, cocoa motifs, love symbols, and anchor bracelets,” she added, noting that business resumed on the fourth day of Eid last Saturday.

Meanwhile, trader Wan Aini Wan Awang, 55, observed a significant increase in customer traffic at her stall during the festive season.

“Traditionally, we see a surge in customers during Eid and school holidays, especially those coming from the outskirts of Terengganu, such as Kedah, Johor, and Kuala Lumpur.

“The majority are seeking the latest jewellery designs and patterns. Currently, the ‘King Koko’ bracelet is trendy,” she said, drawing from her 30 years of experience in the trade.

Echoing similar sentiments, another trader, Che Nor Daud, 55, acknowledged that while online sales pose competition, many customers still prefer the tactile experience of purchasing jewellery in person.

“While sales have slightly declined, Pasar Payang still has significant foot traffic.

“We’ve received numerous requests for jewellery repairs, as we provide that service as well,” she added.