Taylor Swift Concerts Increase Hotel Prices By Up to 154% — These Are the Destinations and Dates to Avoid

Let’s get out of this town … away from the crowds …

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Taylor Swift’s Eras Tour is rather popular. As in, it’s made Swift a certified billionaire, popular. So popular that Swift is credited with bringing millions to local economies around the globe thanks to her thousands of fans flying in from all over the world just to see her sing. However, the one thing we could perhaps complain just a little about as travelers is that the tour is causing hotels to seriously jack up their prices in the days leading up to her tour. In some spots, as much as 44 percent.

According to a 2024 study by Lighthouse, a travel and hospitality insights company, the increase in room pricing during Swift’s European stops is “staggering.”

We can see that the effect on hotel room pricing in some cities is “staggering,” including some spots seeing a more than 100 percent increase.

“Overall, the median increase in rates for a standard hotel room compared to those nearby weeks was 44 percent, which is a huge boost to local hotel rates and indicative of the continuing star power Swift has in every geography she has visited so far,” the study’s findings read. However, it also noted, the effect is not universal and there is “massive variation between locations.”

There was also one other bit of good news in the study: “Most visitors are solely interested in the event’s tour within the specified dates, with limited spillover demand.”

So, if you happen to want to be traveling to Europe this summer during her tour, we thought we’d give you the heads up on a few dates to avoid, and note a few cities where you may still be able to get a good deal over her concert dates, to ensure you can maximize deals and swerve the Swift Effect.

Avoid: Warsaw 

Price increase: According to the study, prices for hotel rooms in Warsaw are experiencing a whopping 154 percent increase during Swift’s tour dates. Dates to avoid: Swift’s tour stops in Warsaw from Aug. 1 to Aug. 3, so if you can, try to go the week following the concerts, when prices will be far lower.

Avoid: Stockholm

Price increase: According to the study, prices for hotel rooms in Stockholm are experiencing a whopping 119 percent increase during Swift’s tour dates. Dates to avoid: Swift’s tour stops in Warsaw from May 19 to May 19. Avoid that weekend and you should be able to find prices for less.

Avoid: Liverpool

Price increase: According to the study, prices for hotel rooms in Stockholm are experiencing a whopping 116 percent increase during Swift’s tour dates. Dates to avoid: Swift’s tour stops in Liverpool from June 13 to June 15. After those dates, you should be great.

Avoid: Vienna

Price increase: According to the study, prices for hotel rooms in Vienna are experiencing a whopping 88 percent increase during Swift’s tour dates. Dates to avoid: Swift’s tour stops in Warsaw from Aug. 8 to Aug. 10, so skip those dates and find new ones to snag a deal in this fantastic city.

Still go: Paris

Price increase: In an interesting twist, larger cities don’t seem to have the same price increases as smaller ones, according to the study. Thus, spots like Paris are only experiencing a 5 percent increase in pricing for hotel rooms. So, if you plan to see the City of Lights between Swift’s tour stops from May 9 to May 12, you should be in the clear.

Still go: London

Price increase: Like Paris, London too hasn’t been hit too hard with Swift increases. The study notes that the city is only seeing a 9 percent increase in room prices, so feel free to still book a (slightly more expensive) stay during the tour dates from June 21 to June 23.

There is, however, one more solution if you simply cannot avoid traveling over Swift’s tour dates. According to the study, short-term rentals, like those on Airbnb and Vrbo, are seeing far less volatile pricing over the tour dates. In fact, the study noted that prices are actually lower than ever in London over her tour dates than on other days, so there’s always a solution to your travel woes. Even if those woes are the fact that you couldn’t score T Swift tickets.

Read the original article on Travel & Leisure.