Disney and Warner to Offer Bundle of Their Streaming Services
Disney and Warner Bros. Discovery said they are teaming up to offer a bundle of their streaming services, the latest move by media companies to try to simplify choices in the crowded streaming business.
Consumers will be able to sign up for a package that includes Disney’s Disney+ and Hulu and Warner’s Max service. The bundle will be offered for both the ad-free and ad-supported versions of those services and will be available in the U.S. beginning this summer.
Pricing details weren’t disclosed, but people familiar with the matter said the bundles would likely be offered at a discount. Currently, Disney+ and Hulu with ads are sold together for $9.99 a month. Max with ads is also sold at $9.99 a month. The ad-free services are more expensive.
Media companies are increasingly finding ways to package and bundle their streaming services, in a bid to win more subscribers and provide larger destinations for advertisers.
“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming,” said JB Perrette, CEO and president of global streaming and games at Warner Bros. Discovery, in a statement.
Last year, Verizon began offering the ad-supported versions of Max and Netflix for $10 a month combined, instead of $17 a month. Paramount over the past several months had discussions with both Apple and Comcast about bundling their streaming services, The Wall Street Journal reported.
Warner and Disney are already partners, alongside Fox, in an as-yet unnamed sports-streaming joint venture that aims to pool all their sports content and launch later this year.
Write to Joe Flint at [email protected]