Boob jobs out, 'breast regret' in: Top cosmetic surgeon says trend for double-Ds is dead and that the new mantra is 'shape over size'

Surgeons said breast reductions as well as demand for neck lifts are on the rise READ MORE: Young influencers drive girls to use  too powerful skin products

Reversing ‘breast regret’ and £26,000 face and neck lifts are predicted to be the biggest cosmetic surgery trends of 2024.

MailOnline spoke to president of the British Association of Aesthetic Plastic Surgeons, Marc Pacifico, on what are likely to be the procedures in the biggest demand for the coming year.

The head of the charity, whose members are surgeons dedicated to improving practice in the UK, said big boob jobs are likely to be out this year.

In a move away from the ‘Love Island type’ of chest augmentation, Mr Pacifico said customers were either wanting smaller cup sizes, or in some cases, looking to get larger implants removed, having grown tired of physically carrying them around.

Another procedure, the neck lift, is also predicted to rise in prominence in the next 12 months.

In breast trends for 2024 ‘Love Island-esque’ massive boob jobs are out and smaller cup sizes or in some case reductions are in (stock image)

The head of the British Association of Aesthetic Plastic Surgeons also told MailOnline that neck lifts were in increasing demand in a trend primarily being driven by social media (stock image)

Mr Pacifico said demand from the procedure, which sculpts and redefines the contours of the neck, had been driven by people realising that, without one, their face lifts stick out like a sore thumb.

The cosmetic surgeon said big breast implants had continued to fall out of favour with women, particularly new mothers.

Instead, he said women, generally in their late 20s and early 40s, were opting for a post-breastfeeding breast restoration rather than an enhancement.

‘Post-pregnancy patients who would like their breast restored to how they were before she was breastfeeding and before she lost breast volume rather than that “Love Island type”,’ he said.

Another trend was addressing breast regret where women who got larger, heavier, implants years ago now want to switch to a smaller size having grown weary of the physical problems they can cause.

Large breast implants, much like their natural counterparts, can lead to women suffering from back, shoulder, or neck pain, from the strain of carrying the physical weight of them.

Mr Pacifico said ‘shape over size’ is the new mantra, and smaller implants combined with a breast lift are now being favoured.

He added that cosmetic surgeons were also seeing a rise in breast reductions.

These are procedures where women suffering from the problems of having larger breasts, such as pain, skin irritation and being unable to exercise fully, have a section of their breast removed and then the remainder reshaped.

While available, under strict criteria, in some parts of the NHS Mr Pacifico said private surgeons were seeing an increase in patients unwilling to wait for their procedure in the health service.

Another cosmetic procedure Mr Pacifico said was on the rise in 2024 was the ‘transformative’ combined face and neck lift.

He said demand for this op had been driven primarily by social media with people realising how easy it was to spot a face lift on someone with an unadulterated neck.

‘Without a good, harmonious improvement in someone’s neck, a face lift doesn’t look as good as it could or as natural as it could,’ he said.

A facelift lifts and pulls back the skin on the face to make the face look tighter and smoother.

But Mr Pacifico said having one but not doing anything to the neck could make the fact you’ve had face lift stick out like a sore thumb.

‘If you haven’t got a good neck, and you’ve got a good face, we can spot immediately that something’s not quite right,’ he said.

‘If we’re going to get the very best outcome, which is someone that doesn’t look like they’ve had surgery, very natural, very fresh, with a nice jawline and nice neck, more involved surgery is required.’

More involved means more expensive, with Mr Pacifico saying a high-quality combined face and neck lift is likely to cost between £22,000 and £26,000.

He predicted that more surgeons would start offering combined ops in the near future in response to patient demand.

Mr Pacifico said that while a few men were enquiring about the procedure the trend was mostly being led by women in their 50s who had done their research on the how to get the best aesthetic outcome.

However, he warned that demand might outstrip supply with only between 15-20 UK surgeons currently offering this type of complex surgery.