Brewer to invest £39m in suburban pubs revival

Heineken Pub

Heineken is to spend £39m on reviving hundreds of “tired” suburban pubs in a bid to attract punters working from home.

The brewing giant’s retail arm, Star Pubs & Bars, is planning to improve more than 600 pubs across the UK, as bosses respond to the surge in remote working since Covid.

The investment drive will include reopening 62 pubs in 2024, with 94 other sites set for full refurbishments. The remaining pubs will receive varying upgrades.

Heineken said it wanted to “broaden each pub’s use and appeal” in response to an increase in people working from home, giving customers more reason to visit throughout the day.

Lawson Mountstevens, chief executive at Star Pubs & Bars, said: “Fundamentally, the changes in people’s working habits means that in a lot of these suburban locations, you’ve got more people who are around those areas a lot more.

“It’s not rocket science. Those people are looking for pubs of a certain standard.”

It comes as hybrid working forces the hospitality industry to divert their attention away from city centres and focus increasingly on towns and villages.

Heineken said its refurbished pubs, which will each receive an average of £200,000 in investment, will have dividing screens to help separate areas for different types of customers.

Mr Mountstevens said that many pub visits were now taking place earlier in the day, with customers arriving and leaving earlier than they used to.

He also dismissed suggestions that younger customers were visiting their local less due to high living costs.

By the end of the year, Heineken is expected to have re-opened 156 pubs since the start of 2023, including in places such as Barnsley, Carlisle and Derbyshire.

Its entire UK estate includes 2,400 pubs.

Mr Mountstevens said: “Pubs have proved their enduring appeal; after all the disruption of recent years, Star is on track to have the lowest number of closed pubs since 2019.

“We’ve spent more than £200m upgrading and maintaining our pubs over the last five years, and we’ll continue to invest to keep them open and thriving.”

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