BBC fight back in battle with Talksport by landing all cricket World Cup rights
Cricket fans wanting to listen to England defend their T20 World Cup title will have to tune into BBC coverage – Getty Images/Phillip BN
The BBC’s Test Match Special have beaten Talksport to the rights for all cricket World Cups for the next four years.
The deal with the International Cricket Council takes in all global events, starting with next month’s T20 World Cup in the Caribbean and USA. There is a women’s T20 World Cup in Bangladesh later this year, too.
The BBC have retained the rights ahead of Talksport, who also bid, at a time when the two stations are competing hard to broadcast international cricket.
Talksport beat the BBC to the rights to England’s tour of India earlier this year, and will broadcast the men’s tour of New Zealand later this year. They have also held rights to tour to South Africa, Bangladesh, South Africa and West Indies in recent years.
The BBC have managed to hold onto many of the biggest deals, though. Notably they broadcast every ball of domestic and international cricket at home, as well as retaining the men’s and women’s Ashes. The rights to World Cups fit into this category too, especially as there is women’s World Cup in England in 2026.
Next on the agenda for the BBC is the renewal of their TV rights deal with the ECB later this year. They currently have the rights to broadcast rights games live in the men’s and women’s Hundred, four live international T20s (two men’s, two women’s), as well as all international highlights and, crucially, digital clips. The BBC are expected to retain the rights, but there may be some tweaks to what is broadcast.
The ECB worked hard in 2018 to bring the BBC back to live cricket on TV and would be extremely reluctant to lose them, especially at a sensitive time with the ongoing sale of stakes of team’s in the Hundred.
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