Ford F-150 Lightning
The company also introduced a $1,500 conquest bonus for Tesla owners.
Ford once again updated the pricing of the 2024 Ford F-150 Lightning pickup model, this time lowering the MSRP by up to $5,500.
According to CarsDirect, a Ford bulletin sent to dealers changes prices of three trim levels—XLT, Flash, and Lariat—with effect on April 5th. The entry-level Pro and top-of-the-line Platinum trim prices remain unchanged.
According to the article, the biggest price change concerns the Flash trim, which can be ordered for $5,500 less than before. It’s interesting because three months ago, most of the trims received a noticeable price increase.
2024 Ford F-150 Lightning price changes (MSRP):
- Pro (SR): no change
- XLT (SR): down $2,000 (or 3.1%) to $62,995
- Flash (ER): down $5,500 (or 7.5%) to $67,995
- Lariat (ER): down $2,500 (or 3.1%) to $76,995
- Platinum(ER): no change
* SR—Standard Range battery, ER—Extended Range battery
The Ford F-150 Lightning is also qualified for the full $7,500 federal tax credit, as long as the MSRP (excluding destination charge) is under $80,000.
Model |
Base Price |
Dest. Charge |
Tax Credit |
Effective Price |
2024 Ford F-150 Lightning Pro SR 18-in |
$54,995 |
+$2,095 |
$7,500 |
$49,590 |
2024 Ford F-150 Lightning XLT SR 18-in |
$62,995 |
+$2,095 |
$7,500 |
$57,590 |
2024 Ford F-150 Lightning Flash ER 20-in |
$67,995 |
+$2,095 |
$7,500 |
$62,590 |
2024 Ford F-150 Lightning Lariat ER 20-in |
$76,995 |
+$2,095 |
$7,500 |
$71,590 |
2024 Ford F-150 Lightning Platinum ER 22-in |
$84,995 |
+$2,095 |
N/A |
$87,090 |
2024 Ford F-150 Lightning Platinum Blk ER 22-in |
$92,995 |
+$2,095 |
N/A |
$95,090 |
Ford’s website still lists the 2023 model year F-150 Lightning, which has different prices and had some big discounts in the past.
Special Discount For Tesla Owners
Another interesting thing is that, according to a separate report from CarsDirect, Ford has introduced a special $1,500 discount to attract Tesla owners.
The Tesla Competitive Conquest Bonus Cash ($1,500) was introduced on April 3rd and concerns both the 2023 and 2024 model year Ford F-150 Lightning. The incentive is for those who own or lease a 2008 or newer Tesla. It will be available through July 8th.
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