Zellers is back and surprisingly doesn’t totally suck

After months of teases and an often over-the-top social media presence, Hudson’s Bay Company (HBC) has opened several Zellers locations within Hudson’s Bay stores across Ontario and Alberta.

Despite not being invited to the retailer’s press preview last week (which I’m definitely not sad about…), this morning, I ventured to Burlington, Ontario’s somewhat decrepit Burlington Centre mall Hudson’s Bay location to bring you important retail journalism, and to answer the question, is this a Zellers 2.0 revival just a Gen X and Millenial nostalgia play?

The short answer is that Zellers 2.0 is, and it isn’t.

zellers is back and surprisingly doesn’t totally suck
Familiar Zellers marketing featuring the retailer’s new logo that doesn’t include the attached “r,” can be found throughout the roughly 10,000 sq. ft. section of Hudson’s Bay, alongside the brand’s new social media-inspired “Yay!” and “OHH!” stickers. These signs go a long way towards making the new Zellers area of The Bay feel distinct from the rest of the store. And, of course, Zeddy, the teddy bear mascot, is back, too. Zeller’s new website shares this branding and seems to sell a slightly wider variety of products than in-store locations.

Oh, and there’s a Zellers DJ pumping tunes specifically for the opening of these in-store locations. Yes, you read that correctly.

So HBC nailed the look, but what about the actual products and prices? The answer to this question is mixed. There’s a surprising amount of variety in the products Zellers sells, ranging from small, trendy-looking furniture to standard housewares items like towels, soap dispensers and storage containers, and even pet products like scratching posts and food bowls. However, gone are nostalgic Zellers brands like Truly, and in their place is “Anko,” so those hoping the nostalgic branding would go beyond clever signage will likely be disappointed with Zellers 2.0.

zellers is back and surprisingly doesn’t totally suck
zellers is back and surprisingly doesn’t totally suck
zellers is back and surprisingly doesn’t totally suck
zellers is back and surprisingly doesn’t totally suck
zellers is back and surprisingly doesn’t totally suck

Speaking of Anko, according to Retailer Insider, the brand has ties to Kmart Australia (yes, that Kmart), and its presence as the majority of Zellers 2.0’s product lineup is part of its expansion into Canada.

Product prices are generally reasonable and under what you would expect from The Bay, especially regarding clothes, though there are a few surprises. For example, a small wooden side table costs an astounding $75, while a high-quality feeling dog sweater is only $14. Whether or not you’ll find value at HBC’s new Zellers will depend on what you’re buying. As a side note, there is an array of delightfully nostalgic Zellers merch, including Club Z and Zeddy Club shirts.

zellers is back and surprisingly doesn’t totally suck

Unfortunately, the much-hyped Zellers food truck that serves meals that aims to be a nostalgic play on the classic Zellers Family Restaurant is not scheduled to be at the retailer’s Burlington Centre location until Sunday, March 26th (I’ll add impressions regarding the Zellers food this weekend).

At this point, you’re probably wondering why MobileSyrup is writing what is essentially a mini-review of HBC’s revival of the brand. Well, beyond the fact that we’re both iconic Canadian brands, abd for reasons that are unclear, every time we publish a story about Zellers, it’s the most read of the day, I also worked at Zellers for roughly 10 years between the late 2000s and early 2010s, so I have a nostalgic connection to the brand.

Follow this link for a complete list of The Bay’s in-store Zellers locations.

News Related


Oil weakens on demand concerns as focus turns to Fed

FILE PHOTO: Pump jacks operate at sunset in an oil field in Midland By Alex Lawler LONDON (Reuters) – Oil fell on Thursday as worries about weakening demand in a ... Read more »

A Los Angeles house that's badly in need of repairs and sits over a public bridge is on the market for $250,000. The agent said more than 40 groups showed up for an open house.

When viewed from the side, the house looks like it sits over the bridge because of the concrete archway underneath it. Compass Real Estate An LA apartment that sits over ... Read more »

Biden to host thousands at White House Pride party

U.S. President Joe Biden and LGBTQ advocate Ashton Mota of the GenderCool Project walk before delivering remarks to commemorate LGBTQ+ Pride Month in the White House, Washington, U.S., June 25, ... Read more »

A super-rare "Perigee Blue Moon" lights up the night sky this summer

With warm nights during the summer months, this is just about the best time of year to stay up late and gaze up into the heavens. Watch for some of ... Read more »

Half the world's biggest companies are downsizing office space amid hybrid working

An empty office. Thomas Barwick/Getty Images A Knight Frank survey of 350 companies found half of large companies plan to downsize office space. That’s been sparked by a move towards ... Read more »

Ukraine's Zelensky visits flood-hit area after Kakhovka dam collapse

A satellite image shows the Nova Kakhovka Dam and hydroelectric plant before its collapse, in Nova Kakhovka, Ukraine June 5, 2023 Ukrainian President Volodymyr Zelensky visited the flooded southern region ... Read more »

You Can Fly to This Quaint Caribbean Island for Under $200 Thanks to This New Jet Blue Route

And tickets are on sale now. Nellmac/Getty Images JetBlue is continuing to add warm-weather destination flights to its roster — it’s latest addition? The Caribbean island of St. Kitts. Travelers ... Read more »

BC Pharmacists Can Now Deal with Basic Ailments and Contraception

British Columbians suffering from pink eye, shingles, a urinary-tract infection, hemorrhoids or in need of contraception can now head to their local pharmacy rather than a doctor’s office to get ... Read more »

As winter warms, farmers in southern US find ways to adapt

As winter warms, farmers in southern US find ways to adapt When Pam Knox walked into the peach orchard at the University of Georgia horticulture farm this spring, there was ... Read more »

Kate Middleton and Prince William Offer to Replace Food Stolen from Welsh Food Bank

Food and other items such as children’s toys were stolen from the St Thomas Church in Swansea, Wales over the weekend ITV News Kate Middleton and Prince William have offered ... Read more »

Diageo's long-time boss Ivan Menezes dies after brief illness

FILE PHOTO: Ivan Menezes, CEO of Diageo, speaks to guests during the annual Reuters IMPACT summit in London, Britain October 3, 2022 (Reuters) -Diageo on Wednesday said long-time boss Ivan ... Read more »

NHL rumor roundup: Should teams jump at the chance to acquire Carter Hart?

There’s a lot of moving parts around the NHL this time of year, as the NHL Draft and the looming free agency season period coincide with the Stanley Cup Final, ... Read more »

How much do CFL players make? Zach Collaros, Bo Levi Mitchell headline list of highest salaries in 2023

How much do CFL players make? Zach Collaros, Bo Levi Mitchell headline list of highest salaries in 2023 CFL salaries aren’t in the same ballpark as the NFL, but that ... Read more »

Is virtual reality the future? Apple's betting on it, but VR experts say we may not be there yet

On Monday, Apple unveiled a new product that’s either revolutionary, or very expensive hype, depending on whether you read the company description of the Vision Pro or media reviews of ... Read more »

Don't Be Mean, Have Some Bean(s): 17 Pawdorable Pics Of Beautiful Beans That Soothe The Soul

Hello everyone, and welcome to the Bountiful Bean Farm’s bean therapy. Today we will be teaching you how to let go of your anger, stress, and anxiety through the help ... Read more »

VOICES FROM THE PAST: Former broadcasters stumble into 'crazy weird' Goldeyes reunion

Former Winnipeg broadcasters Peter Young (left) and Les Lazaruk, at the Winnipeg Goldeyes game yesterday at Shaw Park.  When former Winnipeg broadcasters Peter Young and Les Lazaruk decided to get ... Read more »

Report: Jets’ Pierre-Luc Dubois requests trade

Winnipeg Jets left winger Pierre-Luc Dubois. Pierre-Luc Dubois has requested a trade from the Winnipeg Jets, according to Pierre LeBrun. Dubois spent the last three seasons with the Jets, this ... Read more »

iOS 17 adding Camera app enhancements to help line up and level your shots

iOS 17 adding Camera app enhancements to help line up and level your shots On the heels of Apple’s Worldwide Developer Conference (WWDC), some users are starting to get their ... Read more »

Delta Opens New Delta One Check-In at LAX

Delta One Check-In at LAX Delta and Los Angeles International Airport (LAX) have wrapped-up another phase in the Delta Sky Way at LAX project with the completion of a new ... Read more »

CITY ISSUES: The latest from some of Toronto’s top mayoral candidates

Josh Matlow, left, applauds a comment from Mitzie Hunter, centre left, as they are joined on stage by Olivia Chow, second left, Brad Bradford, centre right, Mark Saunders, second right, ... Read more »

Calgary Flames prospect Cade Littler has swapped college commitments

Calgary Flames prospect Cade Littler has swapped college commitments In the seventh round of the 2022 NHL Draft, the Calgary Flames selected centre Cade Littler of the BCHL’s Wenatchee Wild. ... Read more »

Hands-on with the new 15-inch MacBook Air

Hands-on with the new 15-inch MacBook Air Apple just announced the new MacBook Air 15, a 15-inch version of the most popular laptop in the world. I just saw it ... Read more »

Cowboy country in British Columbia: a taste of pioneer days with a ranch stay

In British Columbia, the area around the Cariboo Chilcotin Coast is home to large numbers of guest ranches such as Echo Valley, where wrangler Mike Christensen leads horse experiences between ... Read more »

Louisiana Senate passes bill banning gender-affirming car for transgender youths

Louisiana Senate passes bill banning gender-affirming car for transgender youths BATON ROUGE, La. (AP) — A controversial bill — that at one point had been presumed dead — banning gender-affirming ... Read more »

Ukrainian offensive is ‘taking place in several directions,’ says official

A Ukrainian offensive is “taking place in several directions,” Deputy Defense Minister Hanna Maliar told Ukrainian television on Monday, as speculation mounted that Kyiv would soon launch a summer counteroffensive ... Read more »

New teams emerge as potential buyers for DeAndre Hopkins

DeAndre Hopkins As teams around the league begin minicamp, the DeAndre Hopkins free agency watch continues. The list of potential suitors for the veteran wideout has fluctuated in recent days, ... Read more »

'It was tough': World War II veterans return to Utah Beach to mark D-Day's 79th anniversary

‘It was tough’: World War II veterans return to Utah Beach to mark D-Day’s 79th anniversary ON UTAH BEACH, France (AP) — World War II veterans shared vivid memories of ... Read more »

Hovland goes from winning Memorial to caddying in US Open qualifier

COLUMBUS, Ohio (AP) — Viktor Hovland didn’t have much time to celebrate the biggest win of his career. One day after winning the Memorial, he went 36 holes as a ... Read more »

Apple announces new VR headset Vision Pro, to launch next year

“It’s the first Apple product you look through, not at,” Apple CEO Tim Cook said while introducing the Apple Vision Pro, the company’s new virtual reality headset that will allow users ... Read more »

Northeast wildfire now the third largest in B.C's history: BC Wildfire Service

The BC Wildfire Service says the Donnie Creek wildfire has grown into one of the largest blazes over the last century in the province. The fire, which is burning north ... Read more »
Kênh kiến thức kỹ năng, phát triển bản thân, hướng nghiệp, blog nhân sự