Brands and politics have become melded in the public mind: Edelman

Brands should be involved in issues that are in some way construed as being part of politics. So diversity and inclusion, sustainability, even even geopolitics, wage levels. And I think there are, there are brands that have been very smart about this, for example, Modelo in talking about Latinos in such a positive way as to their work ethic. And, and you know, you know, somebody going after a hard day of work getting getting a Modelo or Dove, talking about to young girls staying in sports as their bodies change and, and making that about empowerment. So. There are very smart ways to do marketing in a very politicized time. 7 out of 10 people are making brand choices based on their politics and that it is now a really important matter of the marketing teams absorbing this and using it to advantage, not putting their heads down, but making it an affirmative part of their marketing programs that. In fact, you know we are going to look at different kinds of of. Of political views in formulating our ad campaigns or marketing strategies.