UK News Networks Will Not Be Able To Counter Deepfakes On General Election Day, Says Head Of ITN

Rishi Sunak Peter Nicholls/Getty Images

British news networks will be unable to counter dangerous deepfakes and misinformation swiftly on the day of the general election, the CEO of ITN has raised.

According to Rachel Corp, who has been speaking to the government for months about the dangers of AI in news reporting, there is “particular concern” around July 4 because of restrictive reporting rules that only apply to election day.

“If something emerges of Rishi Sunak high-fiving Vladimir Putin and it’s spreading then we can’t counter that, so there is a danger there,” Jupp told the Deloitte and Enders Media & Telecoms 2024 and Beyond Conference in London. “We would therefore have to talk to regulators but there is not that instant thing of us coming in to counter [deepfakes]. I’m raising that as a flag but I don’t necessarily have a solution.”

Last year, Corp urged lawmakers to consider journalism within the AI regulation debate as the next UK general election drew near, citing issues regarding deepfakes.

One year on, Corp said “generative AI has changed the conversation,” and protecting news networks from deepfakes “shouldn’t just be left to news organizations,” she said.

She was speaking as ITN struck a deal with AI-protection platform Open Origins, which will give an ID to all of ITN’s 1.5 million archived news clips, proving “they are human-made and copyright compliant,” according to Corp.

She said ITN remains open to more licensing deals of this ilk and said the Open Origins partnership is a first of its kind.

“Shallower fakes”

Rachel Corp ITN

Corp also raised concerns about “shallower fakes,” citing that images can be manipulated in small ways.

For example, an image or video could be altered slightly to show someone scowling when they were in fact smiling.

“What that can do to the narrative is a problem so it’s part and parcel in our newsrooms to have to fact check,” added Corp.