PayPal Stock Is Rising. The New Ad Platform Includes AI, and Is Taking Shape.

paypal stock is rising. the new ad platform includes ai, and is taking shape.

PayPal Holdings stock was edging higher after the payments company announced leadership appointments for its new advertising platform, which incorporates artificial intelligence.

“The advertising business, which will include PayPal advanced offers platform, will use customer insights to build a dynamic, truly personalized platform that will drive better advertising spend performance for merchants while delighting consumers with compelling offers,” according to a press release Tuesday.

The advanced offers platform—which delivers personalized customer offers powered by AI—was one initiative announced in a slate of changes on Jan. 25 that left Wall Street unimpressed, and saw shares slump nearly 4%. “We do not think investors will view any of them as groundbreaking new information, but instead initiatives they would have expected the company to already be working on,” BTIG analysts Andrew Harte and Thomas Smith wrote at the time, when the firm had a Neutral rating on PayPal stock.

Though aspirations didn’t move the dial, seeing plans in action seems to be, with the stock rising 1.4% to $62.50 in early Tuesday trading.

Leading the charge on the advertising-business initiative are Mark Grether, former vice president and general manager of advertising at Uber Technologies, and John Anderson, former head of product and payments at fintech Plaid.

PayPal President and CEO Alex Chriss, who assumed the role last September, is pressured by an increasingly crowded payments space, not to mention the embattled stock. Shares, even with today’s rise, are still sporting a mere 12-month gain of 4%, while the S&P 500 index has risen 26%. New leaders to take point on initiatives could be one way forward.

Write to Emily Dattilo at [email protected]

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