Aldi CEO reveals summer discount that has shoppers flocking to store

Aldi has cut the prices of 250 times for the summerThe german retailer is the fastest growing supermarket in AmericaREAD MORE:  Inside America's fastest-growing supermarket

A fierce price war has broken out between Walmart and Target - with smaller rival Aldi joining the fray too.

Aldi, America's fastest growing supermarket, has cut the prices of 250 items through to Labor Day. See below for some examples.

Jason Hart, CEO of Aldi, told Good Morning America that one of the deals, on chicken, is so popular that sales are up 50 per cent as shoppers stock up.

Talking generally about prices, he said there was 'good news' with rises slowing or even some items now costing less - but he said some Americans were still struggling to get by.

'Inflation is lessening but the consumer is still stressed by the higher cost of living over the past couple of years.

'So the consumer is still looking for low prices, shopping private label, comparing prices and shopping more stores.'

Aldi CEO Jason Hart talking on ABC News's Good Morning America about prices

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Why Target, Aldi, Walmart and others are really lowering prices for supermarket staples

Asked about customers shopping around more,  he said: 'They are really gravitating to our summer price reductions.

'We have just dropped 250 items across the stores -  on items that are most popular over the summer. - so its focused on fresh meat, snacks for the summer road trip.

'Our fresh meat prices are lower than last year and our sales are up 30 percent on last year.

'We have our bone skinless chikcken at $2.19 a lb. Since we marked it down sales are up 50 percent. That shows popularity of low prices.'

Quizzed on Target and Walmart cutting prices, he said:  'Low prices is what we are all about. It is not what we do if it trendy or if the business's traffic is suffering as it is in some of the competition and fast food places. We are all about low prices.'

He was taking a dig at Target, which on Monday announed it was cutting 5,000 prices to boost sales.

Aldi is also know for its dupes - copies of big brand favories like Pringles and Philadephia Cheese.

Aldi is known for selling various imitation products at significantly reduced prices. Pictured are Pringles on the left and Aldi's imitation product on the right