This Leading Entertainment Marketer Reported Over 50% Revenue Growth For Q1 2024

For the folks at home that might not be familiar with your company, give us a taste of what it is that you do. Sure. Yeah. Dolphin Entertainment, well, we primarily market entertainment. We we own a few different PR firms in the film, TV, music, celebrity chef area and they have a very large influencer marketing company as well. Awesome. And then let's talk about the quarter that you kind of had, right, a record quarter. Give us any insights on what kind of really fueled the success you saw there. Well, we spent the last six or seven years ever since we uplifted to NASDAQ building this group of companies and we we brought in the last one to complete the vision in October, a celebrity live event company called special Projects. And I think what you're really saying is the the strategy paying off of the companies cross selling with each other and and some organic growth. It's been very exciting to watch. You know it's and this reminds me of one of those things where when companies initially make the investment, not just speaking about you but just in general. When we see companies make investment into a strategy or a new strategy, they want to pivot because they see new opportunities. The market may react and say they they might be a little bit too short sighted. But here obviously we're seeing it kind of pay dividends as well. Now your strategy of focusing on the organic expansion with the launching of the complementary ventures that you have seems to be paying off as well. Can you elaborate a little bit on these ventures and how they're contributing to the success and the growth that you've seen and of course, future plans? We'd love some insights on that as well. Sure. Yeah, thank you. I mean it's, it's quite a week for us because we have a couple of them that have big announcements this week to go along with these record numbers for us. So one example of adventure that we're excited about is the fact that we have a movie in theaters in two days. Blue Angels is the first of our 5050 partnership with IMAX. It's obviously on the Blue Angels, the great flying Squadron, the topic you can imagine in an IMAX theater, right. And we reported 3.4 million of revenue in Q1 from that and it's already a a profitable project for us. I love seeing Blue Angels. I think it's such a great experience. Makes me want to kind of go out there and be a pilot and all these different things. But you know, then I have to kind of come back down and when you see these planes that are 12 inches apart with an IMAX camera from the Blind Squadron, it's it blows your mind. Sounds like I need to figure out date night plans ASAP after we go ahead and hop off this one, hop off this call. Now your recent launch of stable gin partnership with Rachael Ray is also some additional exciting news that you have give us, give me more insights on how that came to be, but also how this is going to impact you all in a positive way going forward. Sure. It's it's an abundance of riches for us. This week Staple Jen is on sale now today's the day in New York State ships also nationwide 43 states. This is a great story because it's really the prime example of why we put this group together because we could develop products with our clients and Rachel's obviously a signature client for us in the celebrity chef space. She might be the most well known chef in America. And and our one of our PR firms, the Door is the leading PR firm for hospitality in the country, restaurants, hotels, liquor, consumer products generally. So if you're in New York, you know everyone from Carbone to to Rachel Ray and and John George and and so many others and we ideate it. You know when sorry when you think about consumer products that entertainment has influenced success and I think one of those those consumer products is liquor. Everyone's aware of George Clooney and Cos Amigos or Ryan Reynolds and Aviation, Jen. And as we were looking to start a portfolio of these for ourselves, we couldn't think of anybody better than Rachel who is so well known she's been on daytime TV for 17 years now 100%. And the fact that we started with Jen because it's a as I learned in this process gin's the one liquor that needs a recipe and so Rachel wrote the recipe for her gin and and then wrote recipes to cook with the gin and and then she she designed a beautiful gin where where we submitted it for ratings before it launched which is highly unusual and it received the highest rating from vine pair of any gin in the world and you know we go to market with it today. So we're we're pretty excited about it. You know I just want you to know I'm taking notes and all the cool things you're doing because I 100% expect like VIP access some great treatment all that stuff it'd be really cool. You know I know you're with IMAX theaters in the future you know Sphere in Vegas boy sing doing would be epic would be insanely amazing to experience no question. Which again I want VIP tickets. I want to make make that very clear. Let's go back to IMAX here for a second because you're it's a multi year agreement if I understand correctly. Right. And you have the other live events that are happening as well. Any more diversification that we can see in this content creation world that we are now in Any other strategies in the pipeline. Yeah you know it what what we like to talk about is the spider web of opportunities just to back up a second. You know, we have Hollywood's most powerful PR firm, right, 42 US. So we have the big celebrity division with the Tom Cruises and the Tom Hanks. But we promote content and every day from James Bond to Top Gun to White Lotus. And so you can imagine access to our writers and directors, actors that may want to do other things as well. But then we also have the world's largest music PR firm, Surefire with Bruce Springsteen to Chance the Rapper to Dave Matthews and they're used to promoting music events too. We, we've promoted the Super Bowl Music Fest for multiple years now. And then of course the door which I was just mentioning with the celebrity chefs and and not just the the restaurants but also the the live events, we promote South Beach food and wine, New York food and wine. So when you combine that access with the influencer marketing companies we've bought to help promote. And then in October when we, we bought the entertainment industry's leading celebrity event company talent booking special projects where they'll do everything from Fashion Week activations with Chanel and Gucci to the Motion Picture Academy gala to movie premieres etcetera. Then you can see what we're we now have the group assembled. We want to own some of the assets we're marketing and IT And it gives us an opportunity to launch consumer products like we just did today or create some content that we put in with IMAX theaters, but also gets us into the game of events and and and if you launch a food event in Memphis, you've got a certain chance of success. If you launch a food event in Memphis with a celebrity chef with the nation's leading, you know, PR from around it and can bring some both influencers and celebrities to it, you have a much better chance of success. Yeah, I think experiences is definitely was kind of taking over. That's where the money is going, especially when you have, like, for example, the NFL draft, right. You had over 3/4 of a million people that were in Detroit watching that. So these are the type of things that people want to kind of experience with their loved ones. Last comment from you, I think you kind of mentioned it, but just to dive a little bit deeper, the digital department's recent partnership with Glow Lab and it's establishment of a young adult division alongside give us again insights on what this partnership is and how it can further help the growth of your company. Yeah, that's a that's a great question. You know back when I started in the business when you said earned media, you meant only PR. Today, I think you mean PR and influencer marketing and it's peanut butter and Jelly influencer marketing is to us is the fastest growing area of marketing that there is. I I think almost everyone on this show would know or recognize the power of influencers, right. And and you couldn't launch a movie ATV show, a restaurant, a hotel, an album without influencer marketing and and just look at what's happening with TikTok today. So with that said, it's certainly our fastest growing area and influencers to a degree are celebrities in their own right. And So what we wanted to do was a build the entertainment industry's largest influencer marketing management firm and that's that's our mission and we're we're pretty close now and we're only going to keep growing it. So one way to grow, we're heavily invested in female influencers especially on Instagram. We'd like to expand that to include YouTube and TikTok and then also into other verticals. So the idea of launching AYA division, you know teenagers and young adults who are going to be primarily YouTube and TikTok just made a ton of sense for us. And then there are so many examples of influencers who have launched successful consumer products. When Kylie Jenner became the youngest billionaire on Forbes, it was she's an influencer and she launched A cosmetics line. Beauty products by definition are is a segment or a product category segment that does very well with influencer marketing and we wanted to launch consumer products in partnership with with our own roster of influencers. So we brought in in January what might be the most under recognized deal we've done this year. We brought in a group of influencers called Glow Lab that are multiple dermatologists and a very well known YouTube influencer named Susan Yarra who market beauty products, skin care products specifically online. And Susan's a perfect example of what we intend to do. She launched her own product, Naturium in the summer of 2020, right, right during COVID with only influencer marketing and PR to support it. That's it. And three years later, she sold Naturium this past fall to Elf Beauty for $355 million and now she's joined Dolphin. And you can imagine what are we going to do? We're going to launch skin care products. Yeah, I love it. And you know, a couple of thoughts for me before we wrap this up. Influencer market influencers are in this creator economy for sure. So we have instead of just seeing actors and actresses on ads, you are now seeing influencers that are on there, even if they're trending for maybe 2-3 weeks. But if they're gaining that attention, the NFL just actually partner up right around the draft time with an influencer because he was being mocked on social media. But hey, he was getting the eyeballs. So they took that idea, took his talent, his likeness and made an ad campaign out of it as well. You mentioned beauty. I've got a friend of a friend who is works. Wake, I believe is a company where it's kind of like, you know, when you go work out, the makeup doesn't fall off. So this beauty aspect of it, there's so many different angles to it, a lot of great things happening. Clearly you guys are finding a lot of success with a variety of different directions. Thank you so much for your time. I really do appreciate it. Oh, no, thank you very much. I look forward to joining again, I hope.