Chevy Camaro Could Return as a Fun-to-Drive Electric Car, GM President Says
The Chevrolet Camaro as we’ve come to know it since 1967 is no more. The gasoline-powered pony car ended production back in December 2023, with no solid hints from Chevrolet about the future of the nameplate. General Motors President Mark Reuss has just shared some ideas about the future of an electrified Camaro product however, and it sounds nothing like Ford’s Mustang Mach-E.
The news comes by way of an interview conducted by the folks at MotorTrend. According to the report, Ruess wants to see the Camaro nameplate make a return to the U.S. market, but doesn’t particularly want to slap the badge on an electric crossover or SUV. Instead, the executive wants whatever vehicle that gets to wear the pony car badge next to honor the story established over the last six decades. He wants a genuine pony car, with a focus on affordability and engagement over output figures and track capability. It needs to appeal to customers outside of the enthusiast community, and it needs to have a coupe-like look. Whether or not Chevrolet is keen on Dodge's “four-door coupe” layout found on the upcoming electric Charger will have to be seen.
view of side profile on 2024 chevrolet camaro with collector
Ruess further noted that a Camaro EV could arrive with a similar price tag as the current Equinox EV, which starts at $34,995 in 1LT spec. That sort of pricing model would undercut the previous Camaro by about $5000 once the $7500 federal EV tax credits are applied. Of course, all of that is in flux at this time. Ruess did note that any potential for an electric Camaro is still a way down the road however, as the brand needs to expand its production capabilities as it relates to the Ultium powertrain. This is the same electric powertrain setup that currently underpins everything from the Equinox EV to the GMC Hummer EV.
We’d love to see the Chevrolet Camaro return to the market in some form, and Ruess’ plans seem a bit more in line with enthusiasts' desires. That said, we’ll have to wait a while yet to see what GM is cooking behind the scenes. Perhaps Ford’s approach with the Mustang Mach-E is more of an outlier than we initially expected.
Via MotorTrend