Regal Hires Exhibition Vet Rob Westerling As SVP U.S. Content

regal hires exhibition vet rob westerling as svp u.s. content

IRVINE, CA - OCTOBER 26: General view of the Regal Cinemas movie theater at the Irvine Spectrum Center shopping mall on October 26, 2020 in Irvine, California. It is one of only seven Regal Theaters still in operation due to COVID-19 closures. (Photo by AaronP/Bauer-Griffin/GC Images)

EXCLUSIVE: Deadline has learned that Regal Cinemas has hired Rob Westerling as its SVP of US Content.

The news comes in the wake of Regal Theatres VP and Head of Film Andrew Turner exiting.

Westerling was recently VP of Content and Programming at Harkins Theatres in Scottsdale, AZ. He starts the new gig at Regal on Monday, June 3.

Westerling counts 23 years of experience in the industry, 21 of those previously with Regal. He will oversee all US film buying and programming responsibilities while continuing to foster and grow relationships with film studios and content providers. 

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Westerling previously began work at Regal in 2001 at West Town Mall in Knoxville, Tennessee. He then transitioned to the theatre support office in 2005, where he quickly rose through the ranks of the film team, becoming Head of Film in 2018.

“As we evolve our global film structure, I am truly excited to welcome Rob back to Regal where he will oversee our US film team,” Eduardo Acuna, Regal CEO said. “Rob has a proven track record with Regal and our distribution partners that will be critical moving forward as we position the company for continued growth and success.”

“I am thankful to have the opportunity to return to Regal and work alongside one of the most passionate teams in exhibition,” stated Rob Westerling, SVP of US Content for Regal. “Building on the strong relationships with our studio partners, I am truly excited for Regal moviegoers as we continue to innovate and evolve the moviegoing experience.”

Westerling will be based in the Knoxville office.

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