Lidl makes major change to loyalty scheme - and it means more discounts

lidl makes major change to loyalty scheme - and it means more discounts

Lidl has tweaked its Lidl Plus loyalty app

Lidl has updated its loyalty scheme to introduce new weekly discounts for shoppers.

This comes on top of the "coupons" that are already offered on the Lidl Plus app, which are personalised offers that have to be activated before you use them. The new discounts will be automatically applied at the checkout when you scan your Lidl Plus app.

The discounts will change every week and are not personalised based on your shopping habits. The Grocer reports that 17 products are currently discounted or part of an offer on the Lidl Plus app.

This includes 95p Freshona Peach tinned slices which are now part of a “buy one, get one free” deal and Formil Laundry Gel for £1.99. Bakery products are also included, along with general merchandise such as a kids’ pedal go-kart reduced by £10 to £39.99.

A Lidl spokesperson said: "To make it even easier for customers to save on their shopping we’ve introduced Lidl Plus Offers. This benefit, which is in addition to our personalised Lidl Plus for You Coupons, gives Lidl Plus users access to an amazing selection of savings that don’t need to be activated and will automatically be applied at the checkout when customers scan their Lidl Plus app.

“It also means that we’re able to provide even more personalised discounts through our Lidl Plus for You Coupons, giving customers a tailor-made way of getting the things they love at even lower prices.”

With the Lidl Plus app, you get a free bakery coupon when you spend £50 in a month, then you unlock more coupons when you spend £100 and £150. Once you've spent £250 in a month, you'll get a 10% off voucher to spend on your next shop.

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