‘Despicable Me 4’ To Set Off Fireworks Over Independence Day Frame, Global Cume Bound For Potential $200M+ By Sunday – Box Office Preview
Left to Right: Gru Jr., Gru (voice: Steve Carell), Poppy (voice: Joey King), Minions (voice: Pierre Coffin). Universal
Families will not stop heading to the cinemas this week as Illumination/Universal‘s Despicable Me 4 storms into summer with what’s looking like a $110M-$120M 5-day U.S./Canada opening at 4,000 theaters. This as Disney/Pixar’s Inside Out 2 remains strong after a third No. 1 weekend, that pic heading to half billion stateside before the week is up.
DM4 is on a staggered release pattern abroad to take advantage of holiday play. Left to open are France, China, Germany, the UK and Italy. So far, the fourthquel is setting franchise records, and, as of last Sunday, is seeing the biggest result for a Despicable Me/Minions film in like-for-like markets at the same point – well above DM, DM2, DM3, Minions and marginally above Minions: The Rise of Gru.
Despicable Me 4 opens tomorrow Wednesday stateside with zero previews tonight for the Chris Renaud-Patrick Delage directed movie. That’s standard for a Universal family title opening midweek. Despicable Me 4 will have the upside of Imax, PLFs, 4DX, ScreenX theaters with 15% of its showtimes in 3D. The biggest 5-day domestic opening for a Despicable Me movie goes to part two in 2013 which fired up with $143M from Wednesday to Sunday.
In part 4, Gru, Lucy, Margo, Edith, and Agnes welcome a new member to the family, Gru Jr., who is intent on tormenting his dad. Meanwhile, Gru faces a new nemesis in Maxime Le Mal and his girlfriend Valentina, and the family is forced to go on the run. Rotten Tomatoes critics are at 65% fresh for DM4, which by the way isn’t the lowest rating for the franchise; that belongs to 2015’s Minions at 56%.
That five-day domestic for Despicable Me 4 isn’t anything to be cynical about after the $123M Friday-Monday overperformance of the franchise’s previous title, 2022’s Minions: The Rise of Gru over the then July 4th frame. Conservative estimates for Despicable Me 4 stem from the fact that the latest chapter in the 14-year old franchise is playing younger, and has some competition from Inside Out 2, even though the two can still thrive in the same marketplace. Inside Out 2 should be -45% in weekend 4 with $32M.
DM4‘s campaign began in January with the first trailer dropping online with and pre-roll trailer placements before such movies as Kung Fu Panda 4 and Godzilla V. Kong: The New Empire. The trailer also got a boost during NFL championship games. The second trailer dropped in May and was trailered on Kingdom of the Planet of the Apes, IF, and The Garfield Movie. In total both DM4 trailers have clocked some 750M global views to date.
Disney
Yesterday, Inside Out 2 minted $8.8M taking its running total to $478.2M, and besting the lifetime domestic of Disney’s Frozen II ($477.3M). That makes Inside Out 2 the No. 4 animated movie ever at the domestic box office.
Meanwhile, Paramount’s A Quiet Place: Day One, which made $5.1M yesterday with a running total of $57.3M, is looking to ease -55% in weekend 2 with $23.5M.
Paramount Pictures
As is typical for July 4th, which falls on a Thursday this year, don’t expect any robust ticket sales for any movies as audiences prioritize family barbeques, beach days and fun in the sun.
More movies opening this week:
In roughly 2,000 theaters, Angel Studios has Sound of Hope: The Story of Possum Trot. It’s not expected to be a surprise hit for the faith-based label ala Sound of Freedom last July 4th, this movie only expected to do $4M-$6M over 4-days. The Joshua Weigel and co-written movie tells the true story of Donna and Reverend Martin and their church in East Texas. Twenty-two families adopted 77 children from the local foster system, igniting a movement for vulnerable children everywhere. Nika King stars. Fourteen reviews are at 100% on Rotten Tomatoes.
‘MaXXXine‘ A24
On Friday, A24 has Ti West’s third Mia Goth horror collaboration, Maxxxine, in 2,200 theaters with an eye at $7M over 3-days. That would rep the biggest opening in the West trilogy, higher than 2022’s ’70s genre homage X ($4.2M opening, $11.7M final domestic) and 2022’s technicolor take Pearl ($3.1 opening, $9.4M final). Maxxxine follows the final girl played by Goth in X as she booms to stardom in a smutty 1980s Hollywood. The movie has a stellar cast in Kevin Bacon, Elizabeth Debicki, Halsey, Michelle Monaghan and Giancarlo Esposito. X and Pearl‘s reviews on RT were respectively 94% and 92% while Maxxxine is at 76%.