Grammy Winner Ciara Signs With WME
Ciara Ben Hassett
EXCLUSIVE: Ahead of her “Out of This World Tour” with Missy Elliott and Busta Rhymes, which kicks off July 4 and continues through the end of August, Grammy-winning singer-songwriter Ciara has signed with WME for worldwide representation in all areas.
The agency will work with her to expand her business empire across verticals, including her work in touring.
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Over the course of her 20-year career, Ciara has sold over 23 million records and nearly 30 million singles worldwide, including chart-topping hits “Goodies,” “Ride, “Oh,” 1, 2 Step,” “I Bet,” “Level Up,” and “How We Roll.” Currently, the singer is working on her eighth album, which will include previously released hit single “How We Roll” with Chris Brown.
In 2017, Ciara launched Beauty Marks Entertainment as a platform for her music, media, film, fashion, philanthropy, technology, and entrepreneurial pursuits, and in 2019, she released Beauty Marks, her seventh full-length album and the first for her own Beauty Marks Entertainment.
Outside of music, Ciara is known for a number of performances in film and television — most recently, in Warner Bros’ 2023 musical adaptation of The Color Purple, which saw her score an NAACP Image Award for her role as Nettie. In 2020, she and husband Russell Wilson launched The House of LR&C, a new concept in retail with a focus on doing good, built with a mission to democratize the retail industry and create large scale positive change. She’s also the co-owner of Ten To One rum and recently launched the skincare line OAM (On A Mission), which provides clinical level results through vitamin C.
As part of her ongoing philanthropic work, Ciara teamed with Wilson to co-found the Why Not You Foundation, dedicated to fighting poverty through education and empowering today’s youth. In March of 2022, the duo became New York Times bestselling authors with the release of their first children’s book Why Not You, published by Random House, which was inspired by the work they do through their foundation.
Ciara has held brand partnership deals with Equinox and GAP, Degree, and was formerly a Global Brand Ambassador for Revlon. She has also newly signed with align PR and continues to be represented by IMG Models.