Yes! Free Wi-Fi gets more Pinoys connected
IMAGINE the possibilities if all Filipinos could access the internet wherever they were without having to worry about fees? This was the vision behind the Yes! Free Wi-Fi platform, which offered the Filipino public totally free internet.
A collaboration between marketing agency Craft Shack Inc. and its technical services partner, FOC Inc. or Artbi Global Philippine Corp., Yes! Free Wi-Fi aimed to make the internet more accessible to Filipinos and help bridge the gap in the nation's connectivity.
The service has been quietly rolling out across the country, beginning with the Manila City Hall and the Manila Zoo in 2023. Since then, it has expanded to 77 locations nationwide. By the end of this year, Yes! Free Wi-Fi aimed to expand its reach to over 500 locations.
While various telcos and institutions offered free public Wi-Fi, these often required payment after a limited time access, which was a major roadblock in a society where the priority of most was putting food on the table.
Yes! Free Wi-Fi, through its Yes! Ad Solutions, provided brands with real-time awareness and engagement opportunities while enhancing consumers' connectivity. Advertisers could choose from a variety of ad formats to promote their products and services to a targeted audience in a specific location.
On June 10, 2024, Craft Shack signed up J&K Impex Group Corp., distributor of Sunkist Fruit and Jell products, as the first major advertiser on Yes! Free Wi-Fi.
To know more, visit www.yesfreewifi.com.