Meet a luxury carmaker that is on a mission to convert kilometres into trees

Meet a luxury carmaker that is on a mission to convert kilometres into trees

Volvo Car India has announced the launch of Reverse Project, which aims at reversing the environmental damage by planting trees commensurate to the mileage done on electric cars of any brand. As an initial initiative, the company has joined forces with Associated Chambers of Commerce & Industry of India (ASSOCHAM) in planting 10,000 trees thereby converting an urban dump yard in Ghaziabad, Uttar Pradesh into a lush urban forest.

Volvo has planted five trees for each of its electric vehicle (EV) sold to date as well as four trees for other EV owners who wish to be associated with the Reverse Project. Once associated, the EV owners of other brands can have trees named after them, commensurate to the mileage they have done on their EVs. Additionally, non-EV owners can also pledge and join this initiative.

"The Reverse Project gives car owners all over India an opportunity to contribute towards reversing the environmental damage. Not only will Volvo Car dedicate five trees for every Volvo EV bought but will also extend a similar opportunity to other EV owners," said Jyoti Malhotra, Managing Director, Volvo Car India.

"Irrespective of where you are in India and what EV you drive, once you register on the Reverse Project site four trees at the Urban Forest will be named after you for every 5,000 kilometres that you drive. What better way to turn kilometres into trees. For non-EV users once they take a pledge, three trees will be named on their behalf," he added.

Volvo established its presence in India in 2007. The company sells models like the C40 Recharge, XC40 Recharge, S90, XC60 and XC90 in India. It has 25 dealerships across the country.