Shoppers say £12 Aussie hair serum works 'like magic' and hydrates strands for 100 hours

High street haircare hero Aussie is all about numbers; not content in transforming our hair in 180 seconds with its cult classic 3 Minute Miracle masks, it’s now claiming to deliver 100 hours of moisture to parched strands with its latest launch.

Aussie has just dropped SOS Super Serum Leave In Treatment, priced at £12 from retailers such as Boots and Amazon. Designed to be applied to damp or dry hair, it contains a cocktail of Australian superfoods such as macadamia nut oil and white strawberry, and claims to 'work in seconds and give 100 hours of moisture' – and it seems that shoppers agree.

aussie SOS Super Serum Leave In Treatment

"I used to have frizzy uncontrollable hair and when I used this initially on my dry hair, my hair felt smooth and silky without weighing down," one happy customer wrote on the Boots website. "This is really great for on the go application. The promise of 100 hours of hydration is true and keeps up to the expectations."

"This product is incredible; its lightweight texture and divine scent make this product such a pleasure to use," another agreed. "It's given me silky, shiny hair in just one use – it literally does what it says on the label: 100 hours of moisture for your hair."

Speaking of the scent, Aussie products are also known for how incredible they smell, and this new launch is no exception, featuring the brand's signature fragrance – something that users are quick to praise.

A woman model with shiny wavy long hair

"It’s so easy to use and makes my hair super soft and shiny in seconds! Plus the scent is gorgeous and long lasting," another five-star review reads.

If you have curly hair, however, one user reviews suggests that it might not be the right product for you, saying how "whilst the serum left my hair very soft, it didn't define my curls as much as I'd had liked".

If this is your hair type, you might instead want to try Umberto Giannini No More Frizz Curl Serum, £8.95, with shoppers saying it makes hair "soft, and the curls are well defined".