It’s official – Penneys opening date for first Wicklow store confirmed

Penneys fans can now rejoice after months and months of waiting for the first County Wicklow store to open, as an official opening date has now been announced,

After confirming its 38th outlet was to open in Bray back in March, the retailer has finally announced the date and time for the official opening, which will be greeted with plenty of excitement by consumers in Bray and the wider county.

Penneys will open in Bray Central shopping centre at 10am on Thursday, July 18.

The new store will span 19,600 square feet of retail space across one floor. Penneys Bray will offer the same fantastic in-store experience that the retailer is known and loved for and customers can look forward to shopping the latest trends in fashion, as well as everyday essentials in beauty, lifestyle, and homeware.

The new Bray store will also have self-checkout tills, alongside traditionally served tills, making it even easier and quicker for shoppers who are short on time or paying by card.

Commenting on the launch, Fintan Costello, Head of Penneys Ireland and Northern Ireland, said: “We are so excited to finally announce the opening date of our new Penneys store in the Bray Central shopping centre. Opening the first store in a new county is a significant milestone for Penneys, and we can’t wait to welcome new customers and colleagues to Bray.

"Our team has been working hard to create an amazing experience for our customers, with a fantastic selection of products across fashion, beauty, lifestyle and homeware available in our new store. The countdown is on for 18th July.”

Penneys opened its first store on Mary St Dublin 55 years ago this summer and with the addition of Bray now has 38 stores across 21 counties in the Republic of Ireland. Operating as Primark internationally, the retailer has over 440 stores across Europe and the US.

The new store in Bray is part of Primark’s commitment to invest over €250 million in Ireland over a ten-year period, which includes the development, relocation and/or refurbishment of its stores across the country.

Primark is also accelerating the pace of its international expansion, with ambitions to reach 530 stores by the end of 2026. Last month, Primark entered its 17th market, opening its first store in Budapest, Hungary.

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