WK Life expands retail footprint, 30% product to be locally manufactured by Q1 2022

Asia's Tech News Daily

wk life, flipkart, amazon, sahni, franchise

WK Life, a London-based designed electronic gadgets and accessories maker, is expanding its retail presence in India and is increasing the localisation of its products by going for domestic manufacturing, according to a top company official. WK Life, which mainly imports its range of products, aims to double the contribution of locally produced items to 30 per cent by value by the first quarter of 2022.

The company, which has already crossed the 100 franchise stores mark in India and recently opened its 16th store at Lucknow, is looking forward to expansion in tier-II and -III cities, catching smaller towns aspirations besides developed markets.

“Now, we plan to open as many outlets as quickly as possible. We are introducing more made-in-India products and setting our factories by January-end.

“We have already identified suppliers and few other companies, which would produce our products also,” WK Life co-founder and Managing Director Rohit Sahni told PTI.

Besides, the company, which started operations in India in 2018, also plans to hire around 600 people to support its expansion plans.

Currently, around 15 per cent of the total retail sales of WK Life are locally sourced, Sahni added.

WK Life catalogue consists of over 3,000 products in 500 categories of daily millennial needs, right from mobile accessories to trendy sunglasses, travel gears and handbags.

The company is focusing to deliver quality products with an affordable range of Rs 700 to Rs 3,000.

Saini said WK Life has 75 designers on board and it is getting its catalogue designed and curated for the company. The company is also designing products keeping in mind the taste and preferences of its Indian customers.

“In the mobile phone and covers, we have Indian designs and cultures on it. Even our cutlery came with the Indian design. We are designing a lot of products for our country,” he said. “We would promote a big range of handicraft and food products in our stores this festival season.”

It is using ethnic and historical murals for its home section. WK Life has also introduced a jute product for its fashion segment.

The company which is having sales of around Rs 25 crore, expects to triple by next year.

WK Life, which started online sales just after the first lockdown last year, now gets around 10 per cent of its sales from e-commerce, a channel that has witnessed a fast pace after the pandemic.

“Within a year, in some categories, some our products are in top at Flipkart and Amazon,” said Sahni.

He added, “We are now going for some exclusive tie-ups with e-commerce platform for this festive season and we would be able to achieve 25 per cent sales from online channels.”

Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

Omicron guidelines: If you are travelling to any of these states, here's what you should know

Amid concerns over the Omicron variant, the Centre has issued guidelines for states and UTs to effectively monitor and undertake surveillance of international passengers while extending the nationwide Covid-19 containment ... Read more »

Opposition works in Lok Sabha, protests in Rajya Sabha amid backchannel talks

Congress-led opposition parties on Wednesday lifted their ‘boycott of session’ over suspension of 12 MPs. They staged protests in the Rajya Sabha, in solidarity with the suspended colleagues, sought revocation ... Read more »

Omicron variant: Six passengers from 'at-risk' countries admitted to LNJP, samples sent for genome sequencing

(Image: AFP) Six people who flew into Delhi from ‘at-risk’ countries, including the UK and the Netherlands, on Wednesday have been admitted to the Lok Nayak Hospital after four of ... Read more »

Stocks in the news: Hero Moto, Coal India, M&M, Raymond and Tata Power

Nifty futures on the Singapore Exchange traded 109 points, or 0.63 per cent lower at 17,136, signaling that Dalal Street was headed for a negative start on Thursday. Here are ... Read more »

Hyundai Rotem wins W219b tram cars order in Canada

This graphic image, provided by Hyundai Rotem, shows tram cars to be built in Canada. (Hyundai Rotem)Hyundai Rotem Co., a South Korean railway system and plant equipment maker, said Thursday ... Read more »

Lok Sabha passes Assisted Reproductive Technology (Regulation) Bill

A bill to regulate and supervise assisted reproductive technology clinics was passed by the Lok Sabha on Wednesday by a voice vote after a three-hour discussion. The Assisted Reproductive Technology ... Read more »

No work in Rajya Sabha for third day over suspension

No substantial business was conducted in the Rajya Sabha on Wednesday as the opposition disrupted the House over its demand that suspension of 12 MPs be revoked. House chairman Venkaiah ... Read more »

Vibrant Gujarat Global Summit will showcase state's preparedness to lead Atmanirbhar Bharat, says CM

Gujarat chief minister Bhupendra Patel told ET that in the backdrop of rapid vaccinations and rising demand from industry, economic recovery has been gaining momentum, and the upcoming edition of ... Read more »

Quarantine is must, says Maharashtra; Centre takes up the issue

Maharashtra has come out with its own set of guidelines for airline travel including one-week institutional quarantine for people arriving from “at risk” countries amid growing concerns about the highly ... Read more »

Covaxin may provide better defence against Omicron, says top health expert

India’s indigenous Covid-19 vaccine Covaxin may provide better protection against Omicron, said experts, even as other local vaccine makers assess the efficacy of their vaccine against the mutated variant Omicron. ... Read more »

Doosan Robotics launches unmanned modular robot cafe

By Nam Kwang-sik SEOUL, Dec. 2 (Yonhap) — Doosan Robotics Co. said Thursday it has produced an unmanned modular robot cafe in cooperation with Folletto Robotics, a local unmanned beverage ... Read more »

RBI's action against Reliance Capital: Better late than never

The Reserve Bank of India’s decision to seek a resolution of the Anil Dhirubhai Ambani Group (ADAG) promoted Reliance Capital two years after it defaulted on payments has led to ... Read more »

Changes in Banking Regulation Act in works

The government is eyeing changes to the Banking Regulation Act to bar new bank licence holders from certain specified business activities through the main banking entity. The move is aimed ... Read more »

Gift City's regulator wants more say in fund formation for business district

The International Financial Services Centres Authority (IFSCA), the Gift City regulator, is understood to have approached the government for a change of rules that would quicken the formation of funds ... Read more »

Markets back in green aided by GDP numbers

Mumbai: Indian equities rose over 1% on Wednesday, dodging the overnight sell-off on Wall Street after US Federal Reserve chair Jerome Powell signalled the central bank will consider accelerating the ... Read more »

Local bodies need more financial autonomy: RBI

Municipal and local bodies have performed well in handling the pandemic hence there may be a case for raising their financial autonomy and reforms of municipal finances for better public ... Read more »

India's new crypto law set to red-flag chit fund, MLM business models

India is set to red flag several investment schemes launched by individuals and cryptocurrency exchanges that are similar to chit funds, multi-level marketing (MLM) and systematic investment plans (SIP), as ... Read more »

Private banks take lead in rate transmission

Private sector banks have been leading the way in reducing cost of funds in the past year of pandemic even as state-run banks are not far behind. While the overall ... Read more »

HFCs urge RBI to scrap strict asset classification guidelines

Mumbai: The Association of Housing Finance Companies (HFC), the umbrella body for all mortgage lenders, has appealed to the Reserve Bank of India Governor Shaktikanta Das and the National Housing ... Read more »

With shorts running for cover, banks could lead any rebound

Mumbai: Banking stocks are likely to lead if the market rebound continues as traders will be forced to cover their accumulated bearish derivative bets. Some of the short positions were ... Read more »

Market regulator Sebi cracks down on Telegram tips operators

Mumbai: The Securities and Exchange Board of India (Sebi) has cracked down on market operators in Gujarat for allegedly manipulating stocks through social media, said two people familiar with the ... Read more »

Hyundai, Kia's US sales fall 13% on chip shortage

This file photo provided by Hyundai Motor shows the IONIQ 5 all-electric crossover. (Hyundai Motor)Hyundai Motor Co. and its affiliate Kia Corp. said Thursday their combined sales in the United ... Read more »

Hyundai, Kia's U.S. sales fall 13 pct on chip shortage

By Choi Kyong-ae SEOUL, Dec. 2 (Yonhap) — Hyundai Motor Co. and its affiliate Kia Corp. said Thursday their combined sales in the United States fell 13 percent last month ... Read more »

POSCO Chemical, GM agree to form cathode joint venture

SEOUL, Dec. 2 (Yonhap) — South Korean chemical maker POSCO Chemical Co. said Thursday it has agreed with U.S. auto giant General Motors Co. to set up a joint venture ... Read more »

Posco Chemical, GM to jointly establish EV battery supply chain in North America

(Posco Chemical) Posco Chemical and General Motors will form a joint venture and build a factory in North America to locally produce key electric vehicle materials, the two companies announced ... Read more »

‘Girls Trip' Tracy Oliver: ‘The studio didn't know if it would succeed'

Friends Angie (Shoniqua Shandai), left, and Camille (Megan Good), right, in “Harlem.” Sarah Shatz/Amazon Creator/executive producer Tracy Oliver said her new Amazon comedy series “Harlem” likely wouldn’t have been able ... Read more »

5 companies to recall over 57,000 vehicles over faulty parts

SEOUL, Dec. 2 (Yonhap) — Hyundai Motor Co., Nissan Motor Co. and three other companies will voluntarily recall more than 57,000 vehicles to fix faulty components, the transport ministry said ... Read more »

Shop the new bestselling Amazon Halo View Fitness Tracker

It’s Dec. 1, which means that 2022 is quickly approaching. What comes with that? Fitness resolutions and a regimented workout plan. To help you kickstart your fitness goals early, Amazon’s ... Read more »

Amazon-backed group pushes for ethically raised, but pricier, chicken

The Global Animal Partnership unveiled a list of 11 breeds of chicken that meet its certification criteria. KHALED DESOUKI/AFP via Getty Images Fast-moving Amazon is pushing for slow-growing chickens that ... Read more »

Chip shortage dents passenger vehicle sales in November

Domestic sales of both cars and two-wheelers fell last month though due to completely different reasons even as low demand from small transporters impacted recovery in the commercial vehicle segment, ... Read more »

Govt prepares for evacuation as cyclone is likely to reach Odisha coast on Dec 4

With the IMD forecast of a cyclonic storm reaching Odishs coast on December 4, the state government on Wednesday asked collectors of 13 districts to prepare for evacuation of the ... Read more »

Government notifies Farm Laws Repeal Act

The Centre on Wednesday notified a legislation to repeal the three agriculture laws against which thousands of farmers have been protesting for over a year now. The Farm Laws Repeal ... Read more »

Negative import list: MoD exempts emergency items

The armed forces have been empowered to import equipment even if it is on a declared negative list in case there are immediate requirements or products delivered by domestic companies ... Read more »

Baidyanath can't run 'disparaging' ads against Dabur Chyawanprash: HC

The Calcutta High Court has restrained Shree Baidyanath Ayurved Bhawan Pvt. Ltd. from publishing or uploading any advertisement that allegedly disparages Dabur Ltd.’s goodwill and the reputation of its product ... Read more »

Foreign Secretary Harsh Vardhan Shringla meets EU special envoy for Afghanistan

Foreign Secretary Harsh Vardhan Shringla on Wednesday held talks with EU Special Envoy for Afghanistan Tomas Niklasson and discussed the Afghan crisis. External Affairs Ministry Spokesperson Arindam Bagchi said the ... Read more »

A Complete Guide To The Best Gifts On Amazon

It’s easy to convince yourself that gift shopping means searching high and low (and in every corner of) the internet for *the* perfect gift for everyone on your list. But ... Read more »

HMSI posts 35 pc decline in two-wheeler sales to 2,80,381 units for Nov

Honda Motorcycle and Scooter India (HMSI) on Wednesday reported a nearly 35 per cent year-on-year decline in two-wheeler sales to 2,80,381 units for November. Supply-side challenge, season coupled with subdued ... Read more »

India joins G20 Troika, to work closely with Indonesia, Italy to ensure consistency of agenda

India on Wednesday joined the G20 Troika comprising the current, previous and incoming presidencies of the grouping, the Ministry of External Affairs said. The G20 Troika consists of Indonesia, Italy, ... Read more »

IT par panel recommends setting up of Media Council with statutory powers to check 'irregularities' in print, electronic and digital platform

Noting that media was gradually losing its “credibility and integrity”, the Parliamentary Standing Committee on Communications and Information Technology on Wednesday recommended setting up of a ‘Media Council’ with statutory ... Read more »

NCMC reviews preparation for impending cyclone in Bay of Bengal; 3 states may get affected

Representative image (Source: AP) The National Crisis Management Committee (NCMC), headed by Cabinet Secretary Rajiv Gauba, met on Wednesday to review the preparedness for the impending cyclone in the Bay of Bengal region that is ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic