Wiener Donauinselfest lässt die Kassen klingeln

wiener donauinselfest lässt die kassen klingeln

Wiener Donauinselfest lässt die Kassen klingeln

Das Wiener Donauinselfest ist seit Jahrzehnten ein Publikumsmagnet – und lässt ungeachtet des freien Eintritts offenbar vielerorts die Kassen klingeln. Zu diesem Schluss kommt zumindest eine Studie, die vom Festorganisator, der Pro Event Team für Wien GmbH, beauftragt wurde.

Demnach kann das Event das 14- bis 16-Fache des eingesetzten Budgets als Wertschöpfung für die Region in den Folgejahren lukrieren, wie es bei der Präsentation der Ergebnisse vor Journalisten hieß.

Veranschaulicht wurden die Zahlen anhand der Ausgabe 2023, mit der zugleich das 40-jährige Jubiläum begangen wurde. Im Vorjahr lag das Budget des von der Wiener SPÖ initiierten Open-Air-Festivals bei rund 6 Mio. Euro – wobei rund ein Drittel davon seitens der Stadt übernommen wurde.

Die direkte Wertschöpfung an den drei Festtagen lag allerdings mit rund 40 Mio. Euro beim knapp Siebenfachen der Ausgaben, wobei hier “Primäreffekte wie Organisation, Bühnen- und Infrastrukturaufbau, Gastronomie und Ausgaben der Besucherinnen und Besucher” miteinbezogen würden, erläuterte Studienautor Dieter Scharitzer, Assistenzprofessor an der Wirtschaftsuniversität Wien (Institut für Marketing-Management).

Wirtschaftlicher Impulsgeber

“Berücksichtigt man zusätzlich sogenannte Sekundäreffekte, die sich beispielsweise durch Reinvestitionen der beauftragten Firmen ergeben, so kann die Umwegrentabilität für zwei Folgejahre mit rund 86 Mio. Euro und für drei Folgejahre mit 99 Mio. Euro beziffert werden”, resümierte Scharitzer.

Das entspreche dem 14- bis 16-Fache des ursprünglich eingesetzten Budgets. Wiens SPÖ-Landesparteisekretärin Barbara Novak zeigte sich erfreut ob der Ergebnisse dieser Input-Output-Analyse: “Das Donauinselfest ist nicht nur eine Wiener Institution, sondern auch ein starker wirtschaftlicher Impulsgeber für die Region.”

Ermittelt wurde auch der Gesamtwerbewert, der durch die hohe Medienresonanz der größten Freiluftsause Europas entsteht. Dieser lag 2023 demnach bei 140 Mio. Euro.

“Mein Herz schlägt Insel” 

Das diesjährige Donauinselfest wird unter dem Motto “Mein Herz schlägt Insel” von 21. bis 23. Juni stattfinden. Wie gewohnt werden zahlreiche Konzerte auf mehreren Bühnen sowie Nachmittagsunterhaltung für die ganze Familie geboten werden. Das detaillierte Lineup soll Mitte Mai präsentiert werden.

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