Why your sustainable choices do make sense

Asia's Tech News Daily

Why your sustainable choices do make sense

Photo to illustrate: Getty Images

Making sustainable choices is not always easy. Especially when you see how polluting large companies are. Many people therefore wonder whether it actually makes sense to do something as a little one, if the giant corporates of this world do not go along with it. But if you change your behavior for the benefit of the climate crisis, other people will change too.

We are actually all micro-influencers and have the power to influence our environment with sustainable choices.

Sustainability is contagious

Like the corona virus that has spread around the world at lightning speed, ‘seeing what others are doing’ can act like a contagion. But in this case it is a positive infection. Sustainable behaviour, such as installing solar panels or buying an electric car, is contagious.

If the neighbor puts solar panels on his roof, the rest of the street will probably follow suit. And if your best friend or colleague buys an electric car and you can drive it once, there is a good chance that you will be sold quickly.

Early adopters

In 2015, two researchers at the University of Connecticut saw more and more solar poles popping up. They got curious and tried to figure out who they had (and why). Was it the rich people? Or was it the people in areas with a higher population density?

But what turned out? It all started with the early adopters. They were the first to show interest and confidence in this new technology. Subsequently, a cluster arose around the early adopters to. More and more people in their neighborhood started to buy solar panels because they had seen them and talked to one of the owners.

Within a radius of 1 km

It turned out to be the biggest motivation to buy them too. Why? Because you don’t have to go anywhere to get the information. The solar panels are already in front of you and the neighbor is ready to answer all your questions. It is the best and cheapest way of advertising.

This Connecticut study was soon replicated in Sweden, China and Germany, and again found that rooftop solar panels had the most impact on neighbors living within 1 kilometer. In Switzerland, such hotspots for solar panels were even created for this reason, to encourage ‘contamination’.

The snowball effect

In 2021, the global rooftop solar industry was valued at nearly $40 billion and is expected to exceed $80 billion by 2027. Solar panels turn out to be a ripple effect sustainability: they not only supply clean energy where you use it, but they start to roll like a snowball and encourage people to make sustainable choices.

Yet many people feel that they can make little difference. Even among those deeply concerned about the climate, about half feel helpless or don’t know where to start. But in doing so they underestimate their own influence.

Making a difference together

In addition, it is a positive cycle. When we feel empowered to do something, individually or collectively, it makes us inclined not only to do it, but also to support others . That’s a super-human response, which has been re-established all over the world.

That collective feeling is even more important: the idea that together, as a community, we can make a difference. That is why it is so essential to like minded people Look up people who think the same. Together our actions add up and we are no longer alone.

Action changes us all

Whatever your place in society, important problems will only be solved if enough ‘ordinary’ people take action. It’s not just about what we achieve ourselves. By connecting with others, we gain a stronger sense of collective effectiveness and build a network of like-minded people.

By sharing our opinions and actions, we change the social norms that govern our behavior. This makes us more inclined to speak out about the need for climate solutions and to support the changes needed to tackle the crisis on a large scale. It’s like knocking over the first domino: action changes us all in the end.

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Why your sustainable choices do make sense

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