Why investors should pay heed to the Millennial Effect

Asia's Tech News Daily


Millennial behaviours are reshaping consumption patterns. The velocity of these changes may likely benefit companies and businesses that align with such behaviours. PHOTO: GETTY IMAGES

Millennials are first-generation digital natives, always connected and with constant access to information. Their spending often revolves around healthcare, wellness and leisure, with a strong focus on sustainability, as they have grown up in an era defined by climate change. This greater environmental awareness in turn drives the brands they want to be associated with.

As millennials enter their prime earning and spending years, they’ve become the world’s most important consumer force, reshaping consumption patterns across industries globally. The velocity of these disruptive forces may likely benefit companies and businesses that align with such behaviours and catalyse attractive investment opportunities.


1 “Where are the Global Millennials? ”, A.T. Kearny, The Global Business Policy Council
2 “Millennials to account for 75% of global workforce by 2025”, AGCS Trend Compass

Trends driving the millennial economy

5G communications

5G is forecast to contribute US$2.2 trillion (S$3 trillion) to the global economy by 2034, with key industries such as manufacturing, utilities, and professional and financial services benefiting the most3.

The increasing velocity of technology adoption, as exemplified by the millennial generation, will pave the way for the Fourth Industrial Revolution (4IR), which will see advances in Artificial Intelligence (AI), Internet of Things (IoT), genetic engineering and quantum computing.

3 GSMA’s ‘Mobile Economy’ report 2020


Sustainable living figures more prominently in the choices that millennials make. 51% of consumers who are actively checking labels to ensure a positive social/environmental impact and who will pay extra for sustainable products are millennials.

The sharing economy

Millennials are focused on access and services, not ownership, a trend which has given rise to the sharing economy. The sharing economy is expected to enjoy exponential growth over the next few years, matching the value of the traditional economy by 2025.

More willing to spend on experiences

Millennials prefer to spend money on experiences, such as vacations, concerts and meals, rather than assets. As a result, they are spurring the emergence of asset-light business models, where ownership is unnecessary, in the areas of business, leisure and travel.

        Find out more about the Goldman Sachs Global Millennials Equity Portfolio here.     Disclaimers
This document has been issued by Goldman Sachs International, authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. This material is provided for informational purposes. It only contains selected information with regards to the fund and does not constitute an offer to buy shares in the fund. Prior to an investment, prospective investors should carefully read the latest Singapore Prospectus and Product Highlight Sheet (‘PHS’), which contain inter alia a comprehensive disclosure of applicable risks. The Singapore Prospectus, PHS and latest annual/semi-annual report are available free of charge from the fund’s Singapore representative, Goldman Sachs Asset Management (Singapore) Pte. Ltd., 1 Raffles Link, #07-01 South Lobby, Singapore 039393, from our website at http://www.gsamfunds.com/sg or via your financial adviser. This material has been issued or approved for use in or from Singapore by Goldman Sachs Asset Management (Singapore) Pte. Ltd. (Company Number: 201329851H). No part of this material may, without GSAM’s prior written consent, be (i) copied, photocopied or duplicated in any form, by any means, or (ii) distributed to any person that is not an employee, officer, director, or authorised agent of the recipient. See Glossary for definition of terms used in reference to Products at https://www.gsam.com/content/gsam/sgp/en/individual/resources/investor-e… © 2021 Goldman Sachs. All rights reserved. 254306-OTU-1483741  


Internet Explorer Channel Network
Asia's Tech News Daily
News Related


Second World War veteran, 103, 'saw Nazi fighter pilot fly so low over South London she could see his face'

Helen Jewitt was just 23 years old when women were first called up to serve in the Second World War. She was born Helen Cecilia Tocher in Hamilton, near Glasgow ... Read more »

Solomon Islands PM survives confidence vote after huge public backlash to China decision

© AFP via Getty Images PM Manasseh Sogavare switched allegiance from Taiwan to China – AFP via Getty The Solomon Islands prime minister Manasseh Sogavare survived a no-confidence motion in ... Read more »

Omicron: Sajid Javid says community transmission is happening in ‘multiple' regions of England

© PA 0612sajid-javid The Omicron variant of Covid-19 is now spreading in “multiple” parts of England, health secretary Sajid Javid told MPs on Monday. In a statement, the Mr Javid ... Read more »

Tommy Fury reveals he is ‘absolutely heartbroken' after pulling out of Jake Paul fight with injury and illness

© Getty Images tommyfury.jpg Tommy Fury has confirmed his fight with Jake Paul is off after he suffered a broken rib and a chest infection in the build-up to the ... Read more »

Royal family to watch Ellie Goulding star in Kate's Christmas Eve carol concert

© PA Archive The Duchess of Cambridge with singer Ellie Goulding Members of the royal family are to join the Duke and Duchess of Cambridge at Kate’s Christmas carol concert, ... Read more »

Mac: ‘Fool' Khabib Had To Eat His Words

Former UFC lightweight champion Khabib Nurmagomedov lumped Jose Aldo into the same category as fellow ex-titleholder Conor McGregor, insisting “Junior” was only winning fights because he was facing wannabes and ... Read more »

When is the Champions League knockout draw? Date, time and qualified teams for the round of 16

© AFP via Getty Images GettyImages-1234876586 (1).jpg The Champions League group stage reaches its conclusion this week and a number of teams still have work to do to claim their ... Read more »

Biden to speak to Zelensky and allies before talks with Putin over Ukraine invasion fears

© Independent Breaking news – Independent President Biden will speak with Ukrainian President Volodmyr Zelensky and leaders of key European allies in order to “coordinate his message” and go into ... Read more »

My first panto: Jack and the Beanstalk at the Hackney Empire

© Manuel Harlan L-R-Clive-Rowe,-Daisy-the-Cow-and-Kat-B-(c)-Manuel-Harlan_3..jpg Yuletide is full of traditions, but one I’ve never taken part in is a trip to a Christmaspanto. Growing up my parents preferred a festive trip ... Read more »

Bayern Munich vs FC Barcelona: Prediction, kick off time, TV, live stream, team news, h2h results - Champions League

© Getty Images lewandowskineuer.jpg Bayern Munich host FC Barcelona in their final group stage match of the Champions League, and it’s a defining match for the European hopes of Xavi’s ... Read more »

UFC Vegas 44: Font vs. Aldo - Unofficial Awards

UFC Vegas 44 proved to be a very welcome return for the UFC after taking a hiatus during the Thanksgiving break. Jose Aldo turned in his best performance in several ... Read more »

ITV: The Heartbeat star whose ex-husband is related to Alan Partridge legend Steve Coogan

ITV’s Heartbeat followed the lives of residents, police and medical staff in North Riding of Yorkshire’s towns of Ashfordly and Aidensfield. Based on Nicholas Rhea’s the ‘Constable’ books, the drama ... Read more »

More than 50,000 new Covid cases in 24 hours but deaths fall slightly

© PA Wire There have been 336 Omicron cases identified in the UK so far – PA Wire There were 51,459 new positive Covid cases in the last 24 hours, ... Read more »

Met Police officers who shared photos of murdered sisters on WhatsApp jailed

© PA Deniz Jaffer and Jamie Lewis were sacked following a tribunal – PA Two police officers who took photos of two murdered sisters after being assigned to guard the ... Read more »

Tell us: how are you staying cheerful this December?

© Provided by The Guardian Photograph: Hollie Adams/Getty Images As Christmas rapidly approaches, many who spent the holiday without family and friends last year are looking forward to celebrating. But ... Read more »

Michigan school shooting: Detroit artist to be investigated for ‘harbouring' Ethan Crumbley's parents

© AP The attorney of Detroit-based artist Andrzej Sikora, in whose studio the Crumbleys were found by police, says he didn’t know the couple had stayed overnight – AP The ... Read more »

What TV channel is the Ashes on and how can I watch it online?

© Getty Images for Cricket Austral GettyImages-1357228739.jpg England will look to reverse their poor recent record in Australia when the Ashes gets underway in the early hours of Wednesday morning. ... Read more »

Covid: 90 more Omicron variant cases detected across the UK

© AFP via Getty Images BRITAIN-ECONOMY-HEALTH Another 90 confirmed cases of the Omicron coronavirus variant have been reported across the UK, bringing the total to 336. In total, 64 new ... Read more »

Norway to ramp up Covid restrictions following infection surge

© AP People out on the streets in Oslo – AP The Norwegian government will introduce additional measures to limit the spread of Covid-19 following a recent surge of infections, ... Read more »

Zenit vs Chelsea: Prediction, kick off time, TV, live stream, team news, h2h results - Champions League

© ES Composite CLZenitChelsea21.jpg Chelsea travel to Russia to face Zenit in their final Champions League group stage match, with top spot still very much to play for. The Blues ... Read more »

Molly-Mae Hague's £60 H&M coat sell outs immediately after she wore it

Love Island’s Molly-Mae Hague continues to have a huge impact on her fans’ shopping habits and has caused an item from H&M to completely sell out. In her latest outfit ... Read more »

London bride-to-be slams Nigeria's ‘unjust' move to UK travel red list

© Provided by Evening Standard Comfort Nsek said the latest restrictions on travellers coming from Nigeria are ‘unjust’ (Comfort Nsek/PA) A bride set to be married in Nigeria this month ... Read more »

Tommy Fury pulls out of Jake Paul fight with Tyron Woodley rematch confirmed

© Getty Jake Paul (left) was set to box Tommy Fury on 18 December – Getty Tommy Fury has pulled out of his highly anticipated fight with Jake Paul later ... Read more »

New contract rules unveiled by government after fury over Covid ‘VIP lane' scandal

© PA Communities secretary Michael Gove came under close scrutiny over Covid contracts – PA Boris Johnson’s government has unveiled a series of changes to public procurement rules in a ... Read more »

OPINION - Drug raids might grab headlines but people need help, not coercion

© PA Archive A former Government adviser has said drug laws should be changed (PA) – PA Archive The government has chosen to focus early attention on its new 10-year ... Read more »

Omicron variant: What are the Covid rules in England?

© PA PA-55296565.jpg Covid restrictions in England have changed following concern about the Omicron variant. What are the new rules in England? From Tuesday, November 30, everyone is legally mandated ... Read more »

Indonesia: Mount Semeru erupts again as death toll rises to 22

© Via REUTERS Ashes and clouds spew from Mount Semeru volcano An Indonesian volcano was active again on Monday following an eruption that has killed at least 22 people and ... Read more »

Government made three critical mistakes during the ongoing vaccine rollout

South Africa has at least 13 million unused vaccines and is turning away additional shipments from the US. © Copyright (c) Daily Maverick , All Rights Reserved The government has ... Read more »

Man City XI vs RB Leipzig: Predicted lineup, confirmed team news and injury latest for Champions League game

© ES Composite ManCityPredictedXIv2.jpg Kevin De Bruyne will start for Manchester City in a heavily-rotated starting XI due to face RB Leipzig on Tuesday. Pep Guardiola has confirmed the Belgian’s ... Read more »

Prince Harry: Quitting jobs to put mental health first should be celebrated

© PA Archive Duke of Sussex The Duke of Sussex has said job resignations accelerated by the Covid-19 pandemic “aren’t all bad”, adding that people putting their mental health and ... Read more »

Union loses legal challenge over Boris Johnson backing Priti Patel amid bullying claims

© PA Archive Conservative Party Conference A union representing senior civil servants has lost a High Court challenge over Boris Johnson’s decision to back Priti Patel following accusations of bullying. ... Read more »

'I won't let my daughter, 3, eat sweets - she doesn't know what a lolly is'

© Getty Images The mum says she’s sick of people judging her parenting style A mum-of-two has said she doesn’t ever let her toddler have sweets – and insists her ... Read more »

Conservatives riled after Rittenhouse Rye tells them to stop using its whiskey to toast Kyle verdict

© YouTube/Bourbinsane rittenhouserye2.png Conservatives have been toasting Kyle Rittenhouse’s not guilty verdict with Rittenhouse Straight Rye whiskey – but now the brand has spoken out, slamming those using their product ... Read more »

This twist on a classic Austrian tart makes for an impressive centrepiece

© Chris Terry/PA Tebbutt swaps out traditional redcurrant for sweet apricot jam – Chris Terry/PA This is my take on a classic, lattice-topped tart that can be found in every ... Read more »

Marking 25 years of South Africa's constitution, HIV/Aids in Africa conference and South Africa spotlight in World Inequality report

Friday 10 December 2021, marks 25 years of our country’s constitution and Maverick Citizen will be publishing articles throughout the week commemorating the occasion with various reflections from ordinary South ... Read more »

Omicron: Masks and travel tests will be kept into New Year without MPs' vote if necessary

© PA Coronavirus – Tue Nov 30, 2021 Laws requiring mask-wearing and costly travel tests will remain in place into the New Year without a Commons vote if necessary, No ... Read more »

Choose your favourite UK theatre show of 2021

© Provided by The Guardian Photograph: Tristram Kenton/The Guardian It’s time to celebrate the best theatre shows of 2021. Which play captured your heart? Did a Zoom production connect with ... Read more »

The future of the Liberal Party—without Justin Trudeau

© Provided by Maclean’s Trudeau and the newly sworn in ministers in Ottawa on Oct. 26, 2021 (Courtesy of Alex Tétreault/PMO) Trudeau and the newly sworn in ministers in Ottawa ... Read more »

Get tested and avoid Christmas parties if you have cold symptoms, Covid expert says

© EPA Professor Tim Spector has urged the British public to take more lateral flow tests. – EPA Anyone with a cold should take regular Covid-19 tests and avoid Christmas ... Read more »

What's Next For Rob Font?

UFC Vegas 44 went down last Saturday night (Dec. 4, 2021) inside UFC Apex in Las Vegas, Nevada. Plenty of fighters were left licking their wounds after an action-packed night ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic