While BTS and Blackpink continue their overseas success, Western songs and artists take hold in South Korea, as music markets go global

Asia's Tech News Daily

Aespa, BTS, Bang Si-hyuk

While K-pop acts like BTS and Blackpink may be getting more popular in English-language music markets, English music is also gaining a larger foothold in South Korea, a sign of the increasing connectivity of global music industries.

Last week, K-pop girl group Aespa’s new single Savage replaced the long-standing chart-topper, Stay by The Kid Laroi and Justin Bieber, the latest example of the popularity of English-language songs in the South Korean music scene.

On October 8, for example, a few days after Savage dropped, out of popular chart Melon’s top 15 songs, three were by non-Korean artists, and four others, all by BTS, were in English, as well as their bilingual collaboration with Coldplay.

Across most South Korean music charts, Savage, Stay, and BTS and Coldplay’s My Universe have spent the past few days hopping between the top three spots.

Aespa, BTS, Bang Si-hyuk

Aespa’s English language single Savage has knocked Stay by The Kid Laroi and Justin Bieber off the Number 1 spot on South Korean chart Melon.

Typically, South Korea’s music charts and streaming platforms are dominated by local hits aside from one-off non-Korean songs, such as Anne Marie’s 2018 song 2002, which became a big hit in the country but didn’t gain the same fame internationally.

According to industry insiders, there are a number of reasons behind the shift in consumer behaviour, but the biggest one is that while South Korean pop culture is gaining popularity beyond its border, the local scene is also becoming more international.

To some degree, this is intentional. Shin Cho, the head of K-pop and J-pop in Asia for Warner Music, says that just as Korean entertainment companies are looking to other music markets for audiences that are becoming more open to foreign content, overseas entertainment executives are seeing Korea in the same light.

In June, BTS producer and Hybe founder Bang Si-hyuk was seen in photos promoting The Kid Laroi’s release, days after The Kid Laroi signed with American music mogul Scooter Braun’s Ithaca Records, which Hybe acquired earlier this year.

According to Cho, getting a sign of approval from Bang, who has made some of South Korea’s biggest hits for decades, may have helped boost the popularity of Stay in the local market, by creating buzz and assuring audiences that a foreign release might suit local tastes.

Aespa, BTS, Bang Si-hyuk

Justin Bieber’s collaboration with The Kid Laroi held the top spot on South Korean chart Melon for quite a while before being knocked off by K-pop girl group Aespa. Photo: Cindy Ord/Getty Images for MTV/TNS

As international deals between music and entertainment companies become more popular, local tastemakers’ credibility may boost popularity for songs that wouldn’t typically make their way onto local music charts.

Internationally popular releases also receive attention in the local market from films and television shows, while covers by popular South Korean artists have helped boost the popularity of English songs in Korea. David Guetta’s Hey Mama with Nicki Minaj, Bebe Rexha and Afrojack is in the top 50 songs on Melon after it was featured in an episode of Street Woman Fighter.

Other factors are the rise of TikTok, which is largely music based and full of dance challenges from artists across the world, and recent rights tiffs between Spotify, Apple Music and South Korean music and tech giants.

“The barriers are breaking, because in the end it’s good music,” said Cho.

Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

China Evergrande's electric-vehicle unit gets US$200 million from returning undeveloped land

China Evergrande New Energy Vehicle Group returned several undeveloped land plots to the Chinese government in exchange for 1.28 billion yuan (US$200 million) to alleviate its cash crunch and keep ... Read more »

Victoria's Secret lingerie challenged by Parade, a start-up selling underwear for all body shapes, founded by 24-year-old Cami Téllez

Cami Téllez never liked buying underwear, but maybe that’s why the 24-year-old is suited to take on Victoria’s Secret. As a teen in Princeton, in the US state of New ... Read more »

Hong Kong nightlife veteran Richard Feldman on why Lan Kwai Fong is ‘a magical place' and opening his new gay bar, Petticoat Lane

I was born in Montreal, Canada, in 1965. Back then, Montreal was much more anglophone, an English city in a French province. My mother is from France and I grew ... Read more »

How Song Hye-kyo took the fashion and beauty world by storm, from Fendi to Bottega Veneta – but which products are in her new K-drama Now, We Are Breaking Up?

After a two-year sabbatical, legendary Korean actress and fashion icon Song Hye-kyo makes her return in 2021’s long-awaited SBS K-drama Now, We Are Breaking Up opposite heartthrob Jang Ki-yong. Fans ... Read more »

Why Chinese electric cars are causing a buzz in Thailand

Veteran Thai journalist Nithi Thuamprathom has covered the automotive industry for two decades but it was only recently, at an exhibition in Shanghai a few years ago, that Chinese electric ... Read more »

China Overseas Land sells stake in Kai Tak land plot for HK$1.35bn amid gloomy mainland market outlook

Leading Chinese developer China Overseas Land & Investment (COLI) has sold part of its stake in a plot in Kai Tak, site of the city’s old airport, as the mainland ... Read more »

IIAC Korea Tawarkan Band BTS Tampil di Batam

© Disediakan oleh Katadata Konsorsium PT Angkasa Pura I (Persero), PT Wijaya Karya (Persero) Tbk, dan perusahaan asal Korea, Incheon International Airport Corporation (IIAC) memenangkan lelang seleksi pengadaaan badan usaha ... Read more »

The world needs more Elon Musks to turn zero-emission planes and ships into commercial reality to help reverse climate change

When Tesla beat expectations in 2017 and delivered 102,000 electric cars to customers, the feat inspired an entrepreneur born in the former Soviet Union to think big: one day, battery ... Read more »

How to buy and sell data? Shanghai starts new exchange for trading massive amounts of data like commodities

The Shanghai Data Exchange opened for business on Thursday, marking China’s latest attempt to build a vast market for data – dubbed the new oil of the digital economy – ... Read more »

ByteDance said to launch new wave of education job cuts, as employment prospects dim in China's tech sector

Beijing-based ByteDance, which operates TikTok and its Chinese version Douyin, is expected to cut at least 1,000 jobs at its education unit, marking a sharp contrast to this time a ... Read more »

China's world-class business environment plans ‘address' some concerns, but ‘implementation key'

China is ready to open new economic areas and provide more conveniences to lure foreign talent and investment in the latest bid to build a market-oriented and law-based business environment ... Read more »

Ant Group applies to China's central bank to set up personal-credit scoring joint venture with state-backed partners

China’s central bank said it has received an application for a personal-credit scoring joint venture between Ant Group, state-backed Zhejiang Tourism Investment Group and four other investors, allowing the fintech ... Read more »

US-China tech war: state media questions Washington's intent on demanding chip supply data from TSMC, Samsung amid ‘targeted sanction' concerns

China’s official state media has accused the US government of hatching a plot to obtain more information about the country’s semiconductor industry and hold back its development, following Washington’s recent ... Read more »

Paytm shares rout deals painful reality check for India's ‘casino' IPO markets

India’s booming IPO market has suffered a painful reality check with mobile payments start-up Paytm’s shares tanking in their trading debut. The rout is seen as scooping some of the ... Read more »

Beijing looks into setting up digital asset exchange to push the e-yuan

China is exploring setting up a virtual asset exchange as the government lays out the next step to complement its pilot of the digital yuan, according to a blue print ... Read more »

Hong Kong's secondary home prices fall by the most in 14 months in October as banks turn cautious on valuations

Hong Kong’s lived-in home prices dropped by the most in 14 months in October after peaking in August, with buying sentiment cooling as banks become more cautious in valuating property. ... Read more »

China food delivery giant Meituan reports 10bn yuan loss after paying antitrust fine

Meituan, operator of China’s largest food delivery and on-demand local services platform, reported a worse than expected loss in the third quarter, after swallowing a fine by China’s antitrust regulators, ... Read more »

[Today's K-pop] Woodz floats poster for December concert

(Credit: Yue hua Entertainment)Woodz, also known as Cho Seungyeon, will hold a concert in Seoul Dec. 11-12.  Under the theme “The Invisible City,” he will bring his fans to a ... Read more »

5 K-pop idol siblings to know: Blackpink's Rosé and Jisoo's sisters look like they could be stars, while J-Hope of BTS' sister Jung Ji-woo is a fashion influencer

The K-pop world is filled with beautiful faces; some idols were even scouted for their striking looks at a young age. And it comes as no surprise that many Korean ... Read more »

Flat head syndrome – facts about the condition behind the helmet-wearing baby fad and how to prevent or fix it

To this day, Susanna Koh remembers the time a father walked into her clinic and asked staff to help treat his baby boy’s flat head syndrome. Before she could say ... Read more »

Chinese state media renews warning against NFT ‘zero-sum game', flagging ‘fraud' risks as digital collectibles gain recognition

The People’s Daily, mouthpiece of the ruling Chinese Communist Party, has spoken out against the investment fever around non-fungible tokens (NFTs), questioning whether it is another “zero-sum game hyped by ... Read more »

29 Korean stars who tested positive for Covid-19 – Blackpink's Lisa just did, following Exo's Xiumin, Ateez's San, Dreamcatcher's Gahyeon and K-drama actor Ji Chang-wook

Around the world, attempts to restart the music industry have had mixed results as a wave of stars continue to contract the virus. Now Lalisa Manoban – better known as ... Read more »

8 Potret aespa di Parade Thanksgiving New York, Penggemar Bawa Sayuran

© Disediakan oleh IntipSeleb.com IntipSeleb – Debut pada November 2020, aespa hadir membawakan lagu Black Mamba yang langsung membuat girlband tersebut mendapat pengakuan global hingga memiliki penggemar yang tersebar di seluruh penjuru ... Read more »

(Yonhap Interview) 'Hellbound' is universal story of life, death, humanity: Yeon Sang-ho

By Kim Boram SEOUL, Nov. 26 (Yonhap) — Director Yeon Sang-ho of the supernatural horror series “Hellbound” said he was stunned to learn that the film debuted at No. 1 ... Read more »

Are Chinese property developer stocks a good buy right now?

Up to September, the Chinese property sector had come under increasing pressure from market controls ranging from credit tightening to purchase restrictions. Home sales and land acquisition slid across the ... Read more »

Korean variety shows the world has copied, from Running Man and The Masked Singer to parenting reality TV series Mom is an Idol and The Return of Superman

On November 12, the streaming platform Disney+ premiered Outrun by Running Man, a spin-off of the popular South Korean variety programme Running Man. The new show features several of the ... Read more »

Debt-stricken Fantasia becomes first Chinese developer to face a wind-up petition, possible liquidation

Fantasia Holdings Group said a major subsidiary was facing a wind-up petition filed by its creditors, which could force the debt-ridden Chinese developer into insolvency. The Shenzhen-based developer said in ... Read more »

Hong Kong stocks fall most in eight weeks, with Chinese delivery giant Meituan expected to report widening quarterly loss

Hong Kong stocks dropped by the most in almost eight weeks on Friday, before an earnings release by Meituan that is expected to show a widening quarterly loss. The Hang ... Read more »

From Bridgewater to Templeton, money managers warm up to unloved Chinese tech stocks

From Bridgewater Associates to BlackRock and Franklin Templeton, some of the world’s biggest stock investors have one thing in common when it comes to China. Valuations are cheap again to ... Read more »

Korean fans head overseas to catch first BTS concert since the pandemic

Kim Ji-eun and Lee Hyun-joo, fans of K-pop boy band BTS, walk at the Incheon International Airport in Incheon, Nov. 25. Reuters-Yonhap When K-Pop sensation BTS announced that their first ... Read more »

V de BTS lanzará nueva canción para OST del K-Drama “Our Beloved Summer”

© KEVIN WINTER V de BTS cantará en el OST de “Our Beloved Summer”. / Foto: AFP Kim Tae-hyung más conocido por su nombre artístico “V” y por ser parte ... Read more »

China's housing market slump, power crisis lead to first drop in carbon emissions since Covid-19 economic recovery

China’s carbon dioxide emissions fell for the first time in the third quarter since the economy recovered from the Covid-19 pandemic mainly because of the housing market slump and power ... Read more »

Hong Kong gin brand's name is obvious bait and UK alcohol regulators bit, but risqué titles are common in bars and restaurants

Oh, for Fok’s sake. The kerfuffle over Hong Kong distiller Fok Hing Gin’s name is a bit ridiculous, and not just for the reason you think. Indeed, it has all ... Read more »

Indian mukbang videos on YouTube soar in popularity as binge-eating performers down 8lb of jackfruit, or 50 omelettes and four chickens, in a few minutes

Mounds of chicken biryani, dizzying numbers of omelettes … all eaten in front of a camera live-streaming to the internet. These binge-eating videos are known as mukbang, which translates from ... Read more »

Hong Kong must capitalise on global financial trends to maintain hub status, pro-Beijing think tank says

Hong Kong needs to embrace new developments in the global financial markets with an open attitude and take risks to ensure its position as a leading global financial centre, according ... Read more »

BTS fans travel to US to attend K-pop band's first concerts since Covid-19 pandemic struck

When K-pop sensation BTS announced that their first in-person concerts since the start of the pandemic would be in the United States, Kim Ji-eun immediately booked a flight and hotel, ... Read more »

How to make strawberry sweet and sour pork, a Chinese favourite with a fruity twist, and strawberry jam

The popular Chinese dish of sweet and sour pork is different depending on where you eat it. At an inexpensive dai pai dong, you’ll probably be served pork chunks in ... Read more »

BTS | South Korea lawmakers to decide over exemption of the K-pop band from military duty

K-pop band BTS Will fans of the Global K-pop boyband BTS have to see some of its members go on a hiatus for a few months? This question is boggling ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic