WhatsApp reinvents the ‘Yellow Pages' and proves there are no new ideas

WhatsApp, Brazil, the WhatsApp Business app, Shops feature in WhatsApp

WhatsApp is one of the most used chat apps across the world with more than 2 billion monthly active users, and Facebook owns it. Till now, the social network hasn’t pushed too many ‘Facebook‘ features on this app.

But that’s changing with a new feature company’s testing: business directory. The firm is testing this ‘Yellow pages’ like feature beginning in Sao Paulo, Brazil.

WhatsApp’s head, Will Cathcart, announced this feature and said “we’ve built this in a private way.” He claims that the company won’t log your location or the businesses you’re searching for. If you live in Sao Paulo, you’ll be able to search for local shops using WhatsApp Business through the ‘Businesses Nearby’ menu in the new chat option. 

We’re kicking this off in São Paulo which is home to millions of small businesses. For those who aren’t in São Paulo to try it out, here’s what it looks like:

— Will Cathcart (@wcathcart)

For years, Facebook and Instagram have been trying to connect you to businesses and make your shop through their platforms. While the WhatsApp Business app has been around, you couldn’t really search for businesses using the app, unless you’ve interacted with them previously.

WhatsApp already offers . So it makes sense for it to provide discovery services for local businesses, so you can shop for goods in person, and pay through the platform.

The chat app doesn’t have any ads, unlike Facebook and Instagram, so business interactions and transactions are one of the biggest ways for Facebook to earn some moolah out of it. In June, the company integrated its Shops feature in WhatsApp. So, we can expect more business-facing features in near future.

Matt Idema, Facebook’s vice president of business messaging, told that while the program is taking off in Brazil, India and Indonesia are the perfect next candidates for expansion.

Did you know we have a newsletter all about consumer tech? It’s called Plugged In – and you can subscribe to it right here.

Internet Explorer Channel Network
News Related

OTHER NEWS

Beats powerbeats pro review: Apple's fitness-focused wireless earbuds are a runner's best friend

In black, the earphones look positively understated for a Beats device (iStock/The Independent) When they first launched in 2019, the Beats powerbeats pros joined the AirPods in Apple’s early roster ... Read more »

Emma Raducanu vs Polona Hercog, Transylvania Open 2021: live score and latest updates

Emma Raducanu vs Polona Hercog, Transylvania Open 2021: live updates and latest score – REUTERS Emma Raducanu vs Polona Hercog, Transylvania Open 2021, start time: not before 5pm BST 04:03 ... Read more »

Joanna Lumley suggests wartime-like rationing to tackle climate change

Joanna Lumley has suggested that “legislation” and a “system of rationing” could help tackle the climate crisis. Speaking to Radio Times, the 75-year-old actor, who has campaigned against single-use plastic ... Read more »

Labour-controlled council taken over after property bets leave £100m black hole

Slough high street A bankrupt Labour council has been taken over by ministers after blowing a £100m black hole in its finances following a string of major property investments. Slough ... Read more »

Siberia's permafrost melt is causing swamps, lakes, making land difficult to live on

Thirty years ago, the road out from the village of Mai was flat. So were the fields around it, enough that local people used to play football on them. But ... Read more »

Mammoths ‘were driven to extinction by climate change', DNA research shows

Why did woolly mammoths die out so suddenly? (Getty) For five million years, woolly mammoths roamed the earth until they vanished for good nearly 4,000 years ago – and scientists ... Read more »

Coach Outlet is taking 20% off already-discounted sale styles—but only for today

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. It’s not even Black Friday 2021 yet, but the deals at ... Read more »

Xbox Series X Cyber Monday deals 2021: what we expect to see

With Cyber Monday once again approaching as we head into the latter half of the year, many of you might be eyeing up the sales period, taking place on November ... Read more »

PS4 and PS4 Pro Cyber Monday deals 2021: what we expect to see

Still not sold on a PS5, or simply unable to get hold of one? Cyber Monday 2021 might not be the worst time to grab a PS4 or PS4 Pro ... Read more »

What is Sony 360 Reality Audio and how does it work?

© Provided by Pocket-lint What is Sony 360 Reality Audio and how does it work image 1 (Pocket-lint) – Sony’s 360 Reality Audio is a high-resolution music platform that aims to ... Read more »

Amazon Fire TV Stick 4K Max review

30-second review The Amazon Fire TV Stick 4K Max pushes the streaming stick form factor to its apex, offering faster performance and support for the latest Wi-Fi standards. That said, ... Read more »

Chocolatiers create recycled Dairy Milk Halloween display at Cadbury World

Chocolatiers at Cadbury World in Birmingham have created a witch made entirely of chocolate for this year’s Halloween display. Weighing 10kg – the equivalent of 222 standard bars of Cadbury ... Read more »

¡Ojo! WhatsApp dejará de funcionar en algunos celulares desde el 1 de noviembre | Tecnología | CaracolTV

© Foto: Ar Ducha Misfa’i/Getty Images/iStockphoto Whatsapp chat inside samsung galaxy phone WhatsApp anunció que debido a nuevas actualizaciones dejará de ser compatible con sistema Android 4.0.4 y anteriores. En ... Read more »

NASA May Have Found the First Planet in Another Galaxy

NASA/CXC/M.Weiss A few decades ago, scientists weren’t sure there were any planets outside of the nine (or eight) orbiting the sun. Fast forward to today, and they have now catalogued ... Read more »

Gas stations in Iran targeted by cybercriminals: Report

A cyberattack disrupted the sale of heavily subsidised gasoline in Iran on Tuesday, state media reported, causing long lines at gas stations across the country weeks before the anniversary of ... Read more »

Government has issued 202 notices to e-commerce players, here's why

The Union government on Tuesday said it has issued 202 notices to e-commerce players for incorrect declaration of ‘country of origin‘ on products on their platforms in the last one ... Read more »

U.S. and Europe dismantle international dark web drug operation, arrest 150

The sweep netted more than $31 million in cash and cryptocurrency in 14 U.S. states and seven European countries. Read more »

Video shows raw sewage being pumped into harbour - 'I've never seen anything like it'

An award-winning photographer has shared footage of raw sewage being pumped into a harbour on the south coast and urged water companies to stop the practice. Raw sewage being dumped ... Read more »

Hackers target SMEs using bug in popular billing software

An as-yet-unidentified threat actor has been observed exploiting a vulnerability in time and billing system BillQuick to deploy ransomware. Cybersecurity sleuths at Huntress were triggered by a malicious incident at ... Read more »

Best Beats Black Friday deals 2021: early sales now live

Looking for great deals on the best Beats headphones and earbuds this Black Friday? We’ll be rounding up all the best Black Friday Beats deals this year, giving you the ... Read more »

Is there still a place for cheap 4G phones? It seems manufacturers disagree

Since the first 5G phone launched in 2019, we’ve rapidly seen an increase in the number of next-gen handsets launched, and in late 2021 very few 4G mobiles still get ... Read more »

Black Friday Xbox controller deals 2021: early sales and our predictions

Looking for the best Xbox controller Black Friday deals? Whether you’re a serious gamer or a more casual fan, you’ll want the latest and best wireless Xbox Series X, Xbox ... Read more »

Tesla's $1tn valuation consolidates Elon Musk as world's richest man

Tesla and SpaceX CEO Elon Musk is currently worth $255.2bn. Photo: Susan Walsh/AP Tesla boss (TSLA) Elon Musk has reinforced his position as the richest man in the world as ... Read more »

'Tipping Point' contestant goes viral after epic Homer mix up

Watch: Tipping Point contestant makes hilarious blunder A Tipping Point contestant his unwittingly gone viral after confusing famed Greek author Homer with The Simpsons patriarch. Host Ben Shephard was seen ... Read more »

Father wins custody of baby because mother lives in 'backwards' rural area 'miles from anywhere'

The judge argued that the child would be happier in the city than in the countryside – Jochen Schlenker /Robert Harding World Imagery A mother in Spain has lost custody ... Read more »

Radio 1's Scott Mills announces engagement to Sam Vaughan

BBC Radio 1 DJ Scott Mills (PA) BBC radio presenter Scott Mills has announced his engagement to producer partner Sam Vaughan. The couple have been together for four years and ... Read more »

AWS signs major deal with UK spy agencies

GHCQ, the UK’s cybersecurity agency, has awarded a cloud computing contract to Amazon Web Services (AWS) to host its classified material, according to reports. First shared by the Financial Times, ... Read more »

PlayStation Plus Cyber Monday deals: what we expect to see

Cyber Monday is a fantastic time to refresh your PlayStation Plus subscription. Whether you’re looking for a full 12 months or just a few, PlayStation Plus Cyber Monday deals are ... Read more »

Black Friday deal alert: Samsung's 75-inch QLED TV crashes to record-low price

Early Black Friday TV deals are dropping at Samsung, and we’ve just spotted a massive price cut on this stunning 75-inch QLED TV. Right now, you can grab Samsung’s Q80A ... Read more »

Alec Baldwin's daughter hits back at right-wing commentator Candace Owens

Ireland Baldwin has slammed right-wing pundit Candace Owens (Getty Images) Alec Baldwin’s daughter has hit back after a US commentator said her father’s involvement in a fatal shooting on a ... Read more »

Man Utd give Ole Gunnar Solskjaer three games to save job as Sir Alex Ferguson attends training ground

Manchester United manager Ole Gunnar Solskjaer. – REUTERS Ole Gunnar Solskjaer has been given three games to save his job as Manchester United manager, after Sir Alex Ferguson attended their ... Read more »

Amazon's new Kindle Paperwhite: Why I like reading books on this more than my phone or tablet

With smartphones and tablets, we’re packing digital Swiss army knives: tools capable of multiple tasks from email and web browsing to streaming videos and taking pictures. The all-new Kindle Paperwhite ... Read more »

Trevor Dual Wireless Lavalier Microphone Review

Trevor Wireless Lavalier Microphone is a great microphone to use when vlogging your videos, or doing online review videos. The clarity is so clear you can hear a pin drop. ... Read more »

Rajasthan teacher sacked over 'we won' post following India's loss to Pakistan

A private school teacher in Rajasthan’s Udaipur was sacked and a case registered against her after she posted a celebratory WhatsApp status following Pakistan’s victory over India in their cricket ... Read more »

Android 11 features, easter egg, release date and everything you need to know

Android 11 is the latest version of Google’s operating system currently available for smartphones – it’s 2020’s iteration of the Android update, and it’s ready to download on a whole ... Read more »

Best AirPods deals: cheapest UK AirPods prices (October 2021)

If you’re in the market for a pair of Apple wireless earbuds, you’ll be pleased to know you can still make savings on AirPods as of now, October 2021. The ... Read more »

Dune: we simulated the desert planet of Arrakis to see if humans could survive there

Dune, the epic series of sci-fi books by Frank Herbert, now turned into a movie of the same name, is set in the far future on the desert planet of ... Read more »

What's new in WhatsApp beta for Android 2.21.22.7 update

WhatsApp is working on a message rating feature for business accounts, according to WABetaInfo reports. The report adds the latest WhatsApp beta for Android 2.21.22.7 may have this new message ... Read more »

ATM vulnerabilities are enabling illegal cash withdrawals

Cybersecurity researchers have discovered multiple vulnerabilities in the cash dispenser used by a popular ATM manufacturer that can be exploited to make cash withdrawals. The vulnerabilities in the Wincor Cineo ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic