WhatsApp competition scam: Food Lover's Market warns the public

© Provided by The South African

Food Lover’s Market says the public should avoid falling for a WhatsApp message that promises a winning prize of R4 000. The company released a statement to tell the public not to click on the message link that is currently making the rounds.


After being informed about the scam, Food Lover’s Market moved quickly to dismiss the false claim that it had launched a competition in celebration of its 30th anniversary. Importantly, people should not follow the prompt to provide their personal details via the WhatsApp link or anywhere to win R4 000.

“Food Lover’s Market will not hesitate to bring criminal charges, should we be able to trace the origin of the scam. This is a scam and we implore our consumers not to click on this link or share it under any circumstances,” the company’s spokesperson Mirella Gastaldi said in the statement.

“If you receive a link via a messaging platform, claiming to be from Food Lover’s Market, do not click on it, rather contact our customer care to confirm the legitimacy of the competition. We will never ask you for payment of any kind in order to access a prize. Neither will we ever ask you for bank details,” added Gastaldi.


The company says that, should it catch the origin of the fake WhatsApp link creators, the suspects could meet police on their doorstep a lot faster than they think.

In addition, South Africa’s Wireless Application Service Providers’ Association (Waspa) made itself available to state that such scams like the one on WhatsApp “from Food Lover’s Market” taint the digital marketing business.

“I think that the sharing of personal information across any digital platform is something that should not be taken lightly, and certainly something that consumers should approach with caution,” WASPA Code of Conduct head Jacqui Jones said.

“A lot of the messages tell you you’ve either won money or you should claim a prize or inheritance. With this in mind, if it seems too good to be true, it probably is,” said Jones.

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