What is the price of your attention? Life Hacks by Charles Assisi

The average price of a person’s attention is 430 per hour. I like to call this the cost of distraction.

How did I arrive at 430? Data gleaned from job listing websites such as Glassdoor, Naukri and Payscale have it that Indians with a little over ten years of experience can expect to get paid 75,000 per month. Assuming eight-hour days and five-day work weeks, that’s what the compensation amounts to per working hour.

Now, millions of those scrolling endlessly for hours each day have a lot more than 10 years of experience in their fields and / or monetise their time for a lot more than 75,000 a month. Might I then urge you to do the math in your context and compute the value of your attention?

Why does this number matter? Because attention is a finite resource that cannot be stored for use later. While people do admittedly work longer and harder in the post-Covid world, there is always going to be a point at which fatigue creeps in. There are limits to how much creative and original work can be packed into any day.

This is part of what makes attention precious and worth battling over. And yet most people give away hours of it for free; often, worse than free, they give it away to mega corporations that earn billions from it and offer next to nothing in return.

To place that in context, after calculating the price of my attention, I conducted a thought experiment: If Twitter insisted that I pay an hourly fee to access its feed, would I? The answer came instantly: No.

If the content is not something that I would exchange for money, why then am I paying so much for it in time?

Aside from the problem of clutter — there is just too much information coming the individual’s way every day — this is a good reason to switch to an approach of consuming information mindfully and deliberately.

While there are many interesting voices and people on Twitter, for example, the fact is that the voices of the insane outnumber the voices of the sane. Social media platforms as a rule have become spaces where amplification bears no relation to value. When the UK-based Centre for Countering Digital Hate (CCDH) studied disinformation campaigns in July, for instance, it discovered that just 12 online personalities were responsible for spreading false information about vaccines to a combined following of 59 million people worldwide.

Social media is now a parallel reality in which influencers spend a lot more time and attention ensuring that their presence is felt, than they do on ensuring that what they put out has value. And because most individuals do not see their attention as a precious resource, the influencer model works; millions are hooked across platforms, even though most conversations are a meaningless mess of memes, personal bytes of no consequence, and conspiracy theories.

After conducting this thought experiment, I have decided to revise my formula for the value of my attention as well. Because it is not just about one’s revenues or even about one’s self-enrichment. Attention as wealth has value far beyond such considerations. After all, how does one assign a value to the time spent with a partner, a parent or a child, talking, bonding and reconnecting? What premium does one place on the long-term effects of this on one’s loved ones, one’s relationships and oneself?

In a world so cacophonous, I have decided to more deliberately choose the people I pay attention to. Pick people whose presence and whose voices are as precious as the time and attention for which they are being exchanged.

Sign on to read the HT ePaper epaper.hindustantimes.com

News Related


SC Holds Suspension of 12 BJP MLAs by Maha Assembly 'Unconstitutional': What State Said, Petitioners Argued

© Provided by News18 SC Holds Suspension of 12 BJP MLAs by Maha Assembly ‘Unconstitutional’: What State Said, Petitioners Argued The Supreme Court on Friday held that a resolution suspending ... Read more »

Reservation in promotion: Supreme Court leaves it to the states to decide

© Provided by The Financial Express The Centre had told the bench that it is a fact of life that even after around 75 years if independence, those belonging to ... Read more »

DCGI approves Bharat Biotech's intranasal Covid booster dose trial in India

The Drugs Controller General of India (DCGI) has given its approval to Bharat Biotech for trials of its intranasal Covid booster dose in India. The trial will be done on ... Read more »

After RCB jersey photo, 'Baby AB' names favourite IPL franchise, cricketers in viral video; leaves speculations brewing

A day after his picture donning the old Royal Challengers Bangalore (RCB) jersey went viral all over social media, South Africa’s ‘Baby AB’, Dewald Brevis, left speculations brewing after yet ... Read more »

Hunarbaaz: Parineeti Chopra gets emotional on seeing contestant Sukdeb's concern for his sister's future

© Provided by Pinkvilla The show Hunarbaaz Desh Ki Shaan has shown many inspiring stories of the contestants that will leave you stunned.  For this weekend, the contestants will be ... Read more »

Women's World Cup will go ahead as scheduled despite Omicron threat in New Zealand, say organisers

The Women’s World Cup 2022 schedule will remain intact and the tournament will go ahead as planned despite the community spread of Omicron Covid variant in New Zealand, the organisers ... Read more »

Big Bash League 2021-22 Final Live Cricket Score, Perth Scorchers vs Sydney Sixers

© Provided by News18 Big Bash League 2021-22 Final Live Cricket Score, Perth Scorchers vs Sydney Sixers Perth Scorchers vs Sydney Sixers BBL 2021-22 Final Latest Updates: And then there ... Read more »

Eine Neurobiologin erklärt, warum es die absolute Wahrheit nicht gibt

Ein Gespräch mit der Neurobiologin Hannah Monyer über das Gedächtnis und das Vergessen, über Identität und das, was am Ende von einem Menschen übrig bleibt. Ihre sächsischen Vorfahren sind bereits ... Read more »

Retired employee held for Rs 100 bribery charge three decades back, gets 2 years RI

© Provided by The Statesman Retired employee held for Rs 100 bribery charge three decades back, gets 2 years RI Almost three decades after being booked for receiving monetary gratification ... Read more »

Rafael Nadal reaches Australian Open final with record 21st Grand Slam in his sights

Rafael Nadal will have the chance to become the first man to triumph in a 21st Grand Slam title on Sunday after overcoming Matteo Berrettini rather comfortably in the Australian ... Read more »

Football rumours: Porto reject Tottenham offer for Luis Diaz

What the papers say Porto have rejected an initial offer from Tottenham for Luis Diaz, according to the Evening Standard. The 25-year-old winger has a release clause of £66million, and the ... Read more »

Opinion: In 2022, the world's strongmen could fall on their Covid-19 swords

This will be a fateful year for autocrats around the world. © Provided by CNN How will Hungary’s Viktor Orbán, Brazil’s Jair Bolsonaro and the Philippine President Rodrigo Duterte be ... Read more »

Brace for Russian cyber attacks over Ukraine, Britain says

LONDON (Reuters) – Britain warned businesses on Friday to bolster their defences against possible Russian cyber attacks as the crisis over Ukraine deepened. © Reuters/VALENTYN OGIRENKO FILE PHOTO: A laptop screen displays a ... Read more »

"I know" - talkSPORT reporter hints PIF and Staveley may influence late-window Newcastle deal

© GiveMeSport Newcastle boss Eddie Howe looking focused Amanda Staveley is heavily involved in Newcastle’s transfer dealings this month, according to talkSPORT journalist Alex Crook. The Magpies have strengthened their ... Read more »

Chloe Ferry leaves little to the imagination as she bursts out of designer bikini

CHLOE Ferry left little to the imagination as she burst out of a designer bikini. The Geordie Shore star, 26, sent fans into a frenzy with her revealing post on ... Read more »

BBL Final Live Score, Perth Scorchers vs Sydney Sixers: Scorchers, Sixers aim for record fourth title

© Provided by Firstpost BBL Final Live Score, Perth Scorchers vs Sydney Sixers: Scorchers, Sixers aim for record fourth title 13:07 (IST) Sixers have been hit by injuries and COVID-19. ... Read more »

Minister says NI tax hike in April is going ahead - despite reports suggesting otherwise

A rise in National Insurance contributions in April “is going ahead”, a minister has told Sky News, amid reports Boris Johnson is considering delaying the increase. © Sky News Screen ... Read more »

Pariksha Pe Charcha 2022 registration date extended again, here's direct link to apply

© Provided by Zee News New Delhi: The registration deadline for the fifth edition of Prime Minister Narendra Modi’s Pariksha Pe Charcha has been further extended. Students, teachers and parents ... Read more »

Analyst questions timing of Ramaphosa authorising SIU probe into Telkom

© Telkom Telkom generic. JOHANNESBURG – Data analyst Bryan Turner said that President Cyril Ramaphosa’s call for the Special Investigating Unit (SIU) to probe Telkom’s affairs may be in retaliation ... Read more »

Rwanda to reopen Uganda land border after three-year closure

© PETER BUSOMOKE The move follows a visit to Rwanda by Muhoozi Kainerugaba, the son of the Ugandan president Rwanda said Friday it will reopen its land border with Uganda ... Read more »

UK pupils failed by schools' teaching of climate crisis, experts say

© Provided by The Guardian Photograph: Russell Cheyne/Reuters Britain’s children are being failed by schools when it comes to learning about the climate crisis, with the subject often wholly missing ... Read more »

Devotion by Hannah Kent review – 19th-century voyage of discovery

© Provided by The Guardian Photograph: Julian Kaesler/Getty Images The Australian writer Hannah Kent has found critical and commercial success with fictionalised reworkings of real-life historical crimes. Her bestselling debut, ... Read more »

Rwanda to reopen land border with Uganda after three years as relations thaw

© AP, File picture Rwanda said Friday it will reopen its land border with Uganda at the end of the month after a three-year closure, signalling a thaw in frosty ... Read more »

What the papers say – January 28

© PA Archive British newspapers Continuing pressure on Boris Johnson Ukraine tensions and concerns about the Duke of York are splashed across the papers as the working week concludes. The ... Read more »

Alleged Polokwane serial killer abandons bail application in court

© SAPS Gavel on cuffs. POLOKWANE – A man accused of being a serial killer linked with kidnapping and multiple murders in Polokwane has abandoned his bail application. Themba Dube ... Read more »

Money, power and prestige: what a Prince Andrew trial would mean for New York

© Provided by The Guardian Photograph: Steve Parsons/AP New Yorkers love a big trial. From Joan Collins, who resisted a claim from her publisher over an “unpublishable” manuscript, to Leona ... Read more »

Guanzon sees senator's hand in delay of Bongbong DQ case ruling

— Outgoing Commission on Elections (Comelec) Commissioner Rowena Guanzon on Friday said a senator may be behind the delay in the release of the decision on Ferdinand “Bongbong” Marcos Jr.’s ... Read more »

Is The Soul EV Actually Kia's Best Electric Vehicle?

© InsideEVs rN06TDnB4Qg I got to drive the e-Soul almost immediately after driving the EV6 and I know which one I’d take home. Kia unquestionably makes some of the world’s ... Read more »

Where to find Manaphy and Phione in Pokémon Legends: Arceus

© Provided by Dot Esports Pokémon Legends: Arceus is bringing back a ton of popular Pokémon species—and mythical creatures are no exception. During your time playing the game, you’ll have ... Read more »

Where to find Uxie, Mesprit, and Azelf in Pokémon Legends: Arceus

© Provided by Dot Esports The new Hisui region in Pokémon Legends: Arceus is an ancient version of what Sinnoh would become. And given this, there are a ton of ... Read more »

Morocco starts construction of COVID vaccine plant

© Provided by Al Jazeera A flight ban since November has dealt a punishing blow to the North African country’s vital tourism sector [File: Fadel Senna/AFP] Morocco has inaugurated the ... Read more »

Operation nach Knieverletzung: Freeskierin Tanno verpasst Olympia schon wieder

© Bereitgestellt von Blick Freeskierin Tanno verpasst Olympia schon wieder Pech für Giulia Tanno: Die Schweizer Freeskierin verpasst die in einer Woche beginnenden Olympischen Spiele in Peking wegen einer Bänderverletzung ... Read more »

Nadal fehlt noch ein Sieg zum 21. Grand-Slam-Titel

© KEYSTONE/EPA/DAVE HUNT Rafael Nadal fehlt noch ein Sieg zum 21. Grand-Slam-Titel. Der 35-jährige Spanier gewinnt am Australian Open in Melbourne den ersten Halbfinal gegen den Italiener Matteo Berrettini 6:3, ... Read more »

Nadal macht den Federer, fünf Jahre danach

Rafael Nadal steht beim Australian Open im Endspiel. Der Spanier ringt den Italiener Matteo Berrettini nieder – und hat nun die grosse Chance auf den Grand-Slam-Rekord. © Foto: Simon Baker ... Read more »

NHL-Rookie Trevor Zegras trifft gegen Montreal herrlich mit dem Lacrosse-Move

© keystone Trevor Zegras (46) lässt sich von seinen Teamkollegen gratulieren. Wow, er hat es wieder getan! Trevor Zegras hat hinter dem gegnerischen Tor erneut gezaubert. Im Dezember ging ein ... Read more »

Ex lovers Sushmita Sen and Rohman Shawl meet for the FIRST time after their separation; here's what we know [EXCLUSIVE]

© Provided by BollywoodLife.com The couple has been together for a long time now and is inseparable. Their lovey-dovey pictures speak volumes about their unconditional love for each other. Sushmita ... Read more »

BLive partners with SpareIt to offer digital post-sales EV service across India

© Provided by The Financial Express BLive, a multi-brand electric vehicle platform, has partnered with SpareIt to offer a digital post-sales service to EV users across the country. According to ... Read more »

Covid-19: Genomics institute chief sees all-India wave dip in early February, wants schools to reopen

© Provided by The Financial Express Asked whether Covid-19 was in its endgame, Dr Agarwal said it all depended on how “endgame” was defined. (File/Reuters) The pandemic is entering a ... Read more »

No change in Women's ODI World Cup schedule despite Omicron threat

© Kai Schwoerer / © Getty Images NZC made several changes concerning venues for upcoming season to reduce risks of Omicron Kai Schwoerer / © Getty Images The delayed Women’s ... Read more »

Lala Lajpat Rai Birth Anniversary: History, inspirational quotes of the revolutionary freedom fighter

© Provided by Firstpost Lala Lajpat Rai Birth Anniversary: History, inspirational quotes of the revolutionary freedom fighter India remembers Lala Lajpat Rai on his birth anniversary today, 28 January. Born in ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic