What is the charm of a smartwatch that it sells 40 million units a year?

Huawei released the latest smartphone Mate 50 series a few days ao and it is a direct competition with the iPhone 14 series. Under normal circumstances, young people will love to buy these smartphones. However, they are not really buying them at the moment. According to IDC, in Q2 2022, global smartphone shipments fell by 9% year-on-year. Few people are changing their smartphone which is causing the smartphone market to continue to decline. But on the flip side, the market for smartwatches continues to expand.

What is the charm of a smartwatch that it sells 40 million units a year?

According to Counterpoint data, in the second quarter of 2022, global smartwatch shipments increased by 13% year-on-year. In China, smartwatch sales increased by 48% year-on-year. We are curious: Why can smart watches become the new darling of the digital market when smartphone sales continue to decline today?

What is a smartwatch?

The popularity of “smartwatches” is a matter of several years. Many people may be more familiar with its predecessor “smart bands”. In fact, both of them are a kind of “smart wearable” product. A smart wearable is a general term for devices that users have to wear. Smart wearable can include ear phones, wrist wear (bands, watches), and head wear (VR / AR devices). Of  all these, smartwatches are the most popular. There are different categories of smartwatches including children’s smartwatch, adult smartwatch and smartwatch for older people.

What is the charm of a smartwatch that it sells 40 million units a year?

These categories focus on different things. The children smartwatch focus on precise positioning, security, and learning assistance. For the adult smartwatch, it focuses on fitness, portable office, online payment and more comprehensive functions. The older people smartwatch focuses on health monitoring. In other words, there is a smartwatch for all classes of people. According to the function, smartwatches can also be divided into professional health and sports watches. However, there are a few more all-round smartwatches. But these are sub-categories that have only emerged in recent years. At first, smartwatches were just “electronic watches” or “digital watches” that used computing technology.

To this day, there are still new brands joining the competition in the smartwatch market. Because compared with the already saturated smartphone market, the smart wearable market still has huge potential. Smartwatch-related technologies have also undergone great changes in the past ten years.

A few years ago, for a smartwatch to measure heart rate or connect to Wi-Fi, it must rely on a smartphone. In the following years, several sports and health monitoring functions has been added. We now have features like independent GPS, swimming waterproof, electrocardiogram, blood oxygen measurement, sleep recording, and body temperature sensing. Gradually, the smartwatch is becoming independent of smartphones.

What smartwatches are everyone buying?

In terms of sales alone, Apple and Huawei are the top guns in the Chinese adult smartwatch market. Their sales on Tmall are more than 10 times that of Xiaomi and OPPO, which ranks third and fourth. Xiaomi and OPPO are lacking in awareness due to their late entry which is affecting sales to a certain extent.

Gizchina News of the week

What is the charm of a smartwatch that it sells 40 million units a year?

Xiaomi is actually one of the pioneering brands in the wearable field, releasing the first Xiaomi band as early as 2014. According to IDC statistics, in 2019, Xiaomi achieved a cumulative shipment of 100 million wearable devices. However, Xiaomi focuses on bands and did not launch a Xiaomi smartwatch until 2020. There are not as many choices in the current smartwatch market as mobile phones. However, the differentiated competition between different brands is still in full swing.

At present, the top five smartwatch brands with the highest sales all have different product lines, targeting the needs of different groups of people. Taking Apple as an example, the new Apple Watch released in September this year has three series: SE (cost-effective), S8 (all-round standard), and Ultra (outdoor professional).

Different strokes for different folks

But each brand has a different competitive advantage. For example, this year, Apple tried to use Ultra to break into the field of outdoor professional watches, but it was not favoured by many people. Because Garmin, a brand that started with GPS, has natural advantages in this area. Garmin’s smartwatches feature professional-grade field sports features such as solar charging, high-precision positioning, high-brightness LED lighting, thermal adaptation, and height adaptation. By comparison, the Apple Watch, which still needs to be charged regularly.

What is the charm of a smartwatch that it sells 40 million units a year?

Apple Watch’s “one charge a day” battery life experience has been criticized for a long time. Chinese brands, whether Huawei, OPPO or Xiaomi, far surpass Apple in this regard. Under normal use, the battery life of the Huawei GT3 is 14 days. Xiaomi’s Watch S1 is 12 days, and OPPO Watch 3 can also reach 10 days. In addition, Huawei, OPPO and Xiaomi are more affordable in terms of price.

Although the market volume of children’s watches is smaller than that of adult watches, it also occupies a considerable part of the market share. According to IDC, in 2020, China’s children’s smartwatch shipments will be about 15.82 million pieces. This will account for 38.10% of the total smartwatch market share.

Why do people buy smart watches?

Sports records are the most important reason for consumers to buy smartwatches. According to a survey, 67.9% of smartwatch users need this feature. Sleep records, health monitoring and GPS positioning are also the reasons why more than half of consumers buy smart watches. In fact, “health”, “positioning” and “sports” are indeed the functions most used by smartwatch users. 61.1% of the respondents said that they often use the watch’s health monitoring function. More than half of the respondents said that they often use the GPS positioning and exercise recording functions.

What is the charm of a smartwatch that it sells 40 million units a year?

For features that a smartphone easily gives, no need for a smart watch. For features like “calling”, “WeChat”, and “information”, relatively few respondents say they would often use a smart watch to complete them. The appearance of the smart watch is as important as the functional use. After all, the essence of smart wearable devices is to be “worn” on the body and become part of the personal image. Therefore, in the discussion of smart watches, adjectives such as “good-looking”, “cute”, “advanced” and “exquisite” are often used to describe clothing.


As smartwatches become more independent, it is attracting more users. This explains why it sells as mush as 40 million units. For features that smartphones already have, smartwatch users do not go after those. However, sports, health and positioning are some of the major reasons for smartwatch sales.

Source/VIA :

In Chinese

News Related


How to Fix Err Proxy Connection Failed Error

The “err_proxy_connection_failed” error on a web browser indicates a proxy setting that is not configured correctly. So, if you are a proxy user, you should know the exact proxy configuration ... Read more »

10 Ways to Fix a Chromecast That Keeps Buffering

Buffering can be infuriating to deal with while streaming videos on Chromecast, especially when it occurs frequently. Buffering is when a video is pre-loaded from the internet in parts, which ... Read more »

How to Take Scrolling Screenshot in Windows

Scrolling screenshots are an efficient way to capture information that exceeds your screen view. This way, you can avoid the hassle of taking multiple screenshots. While Windows doesn’t currently offer ... Read more »

Fix: Google Chrome Screen Shifts to the Right or Left

You may encounter a screen-shifting bug while using Google Chrome. Sometimes, while hitting the save button from the print menu, the windows can resize and jump to the left or ... Read more »

Security breach chaos at Brisbane Airport

Multiple people have been detained in a security incident at Brisbane Airport that has forced the domestic terminal to be emptied and passengers re-screened. It is understood several passengers refused ... Read more »

5 Ways To Stop Pop-Ups On Windows 11

Pop-ups are primarily used as an information center, providing users with notifications and promotional offers. However, these pop-ups can be a major distraction while using our computers or browsing the ... Read more »

One or More Network Protocols Are Missing on This Computer (11 Possible Fixes)

If you encountered the “One or More Network Protocols Are Missing on This Computer” error after running the Windows Network Diagnostics, you’re at the right place! Basically, network protocols are ... Read more »

How To Restart a PC on Windows 11

Restart is a system process that power cycles your device and reboots it. Users may need to restart their device to perform system updates, refresh processes, carry out driver updates, ... Read more »

2023 Toyota Innova Hycross First Look Review | Exterior, Interior, Powertrain And Launch Details

November 2022: Team V3Cars gives you a detailed walkaround of the upcoming Toyota Innova Hycross exterior & interior. Additionally, we also share its, features, specifications, launch timeline and expected prices. ... Read more »

Elon Musk says Twitter user signups at all-time high, touts features of "everything app"

ETtech Musk, who also runs rocket company SpaceX, brain-chip startup Neuralink and tunneling firm the Boring Company, has said that buying Twitter would speed up his ambition to create an ... Read more »

Twitter CEO Elon Musk Shares Internal Data Highlighting Growth and Upcoming Features

Twitter has been in the news for the most part of the year. Following billionaire Elon Musk’s takeover, the microblogging site is witnessing a major revamp to pursue a profitable ... Read more »

New Maruti EECO Updated Interiors Detailed – First Look Walkaround

Maruti Versa (Eeco’s Spiritual predecessor) couldn’t do well in sales, but Eeco clearly seems to have been having a dream run in terms of sales numbers New Maruti EECO 2022 ... Read more »

Twitter user signup at all-time high: Musk

Twitter Inc Chief Executive Elon Musk says new user signups to the social media platform are at an “all-time high”, as he struggles with a mass exodus of advertisers and ... Read more »

Windows beta for WhatsApp updated with the ability to share contact cards

Representative image The Windows beta for WhatsApp is being updated with the ability to share contact cards according to a report by WABetaInfo. The publication spotted the update being pushed ... Read more »

How to Enable and Use Game Bar on Windows

Because XBOX and Windows are owned by the same company, Microsoft, some XBOX features have been incorporated into Windows. One such feature is the XBOX Game Bar. Game Bar allows ... Read more »

European astronauts learn Chinese for better cooperation with China

This screen image captured at Beijing Aerospace Control Center shows China’s Shenzhou-14 taikonaut Chen Dong having exited the space station lab module Wentian, November 17, 2022. /Xinhua As China is ... Read more »

Google Chrome Sound Not Working? Here’s How to Fix It

When you have sound issues on Chrome, it most likely means either the sound isn’t coming from a particular Chrome tab or it’s disabled all over the Chrome app. In ... Read more »

WA to host annual AC/DC-inspired festival

Western Australia will next year play host to massive outdoor festival inspired by Australian rock icons AC/DC. The High Voltage event will take over the streets of the coastal city ... Read more »

How to Delete Files on iCloud

The free plan on iCloud only gives you 5 GB of storage, which is usually not enough to store all your data. You can upgrade the iCloud storage with a ... Read more »

How to Get Kodi on Windows?

Kodi is a popular open-source media hub for streaming videos, podcasts, and many more. It is available on various platforms like PC, mobile, gaming consoles, etc. If you are getting ... Read more »

Video shows POV of terrifying moment truck smacks into motorcyclist

Here's video from a motorcyclist of that fatal crash that happened in Malibu on Nov 14. pic.twitter.com/Mf6bUNGZYL — Downtown LA Scanner (@DowntownLAScan) November 27, 2022 Shocking video captured what a ... Read more »

Chinese patent filings top world in 2021 amid innovation drive

Chinese companies’ invention patent applications in the field of quantum computing jumped from 137 in September 2020 to 804 in October 2022, according to the Global Quantum Computing Technology Patent ... Read more »

Scott Morrison likely to face censure motion over secret ministries

Scott Morrison is likely to face a censure motion in parliament for having secretly appointed himself to additional ministries. The former prime minister shocked many of his cabinet members when ... Read more »

2023 MG Astor Facelift, ZS EV Patent Leaks – Creta, Seltos Rival

Looking at MG ZS EV Facelift patent images, it is likely that the petrol version, Astor will get similar updates 2023 MG Astor Facelift, ZS EV Patent Leaks Even though ... Read more »

Govt can't violate privacy of citizens, personal data access in exceptional situations, says MoS IT

ETtech The minister further said the National Data Governance Framework has provisions to deal with anonymous data while the scope of the DPDP Bill is limited to personal data protection ... Read more »

Former Ivory Coast militia leader Ble Goude returns home after exile

Charles Ble Goude, former right-hand man to ex-president Laurent Gbagbo, returns after 11 years in exile on Nov. 26, 2022. AFP via Getty Images Charles Ble Goude, a former militia ... Read more »

Hocking: Pedestrian killed after being hit by Toyota Hilux

A man has died in hospital after being struck by a four-wheel-drive in Perth’s north. The 54-year-old pedestrian was struck by a Toyota Hilux near the intersection of Wanneroo Road ... Read more »

WA Premier Mark McGowan warns recession is coming next year

West Australian Premier Mark McGowan has warned a recession is coming next year after previously only flagging it was a risk. His comments came while fielding questions from reporters about ... Read more »

Tetris Effect: Connected Receives Another Update On Switch, Here's What's Included

Update now Read more »

Back On Top: Team Mitsubishi Ralliart Takes Victory At Asia Cross Country Rally 2022

After 1,700 grueling kilometers, Team Mitsubishi Ralliart won the Asia Cross Country Rally 2022 (AXCR 2022). After taking the overall lead on the second day of the six-day competition, Thai ... Read more »

Royal Enfield 650cc Himalayan Launch Confirmed Via Leaked Document

New 650 ADV being developed by Royal Enfield could get a new name instead of being branded under the Himalayan nameplate Modified Royal Enfield 650cc Himalayan One of the factors ... Read more »

Albanese declares a ‘huge day for working people’ but won’t say when real wages will increase

Anthony Albanese has declared it is a “huge day for working people” after striking a deal with a key crossbencher to get Labor’s wide-ranging industrial relations reforms through parliament. But ... Read more »

These 9 Black Friday Deals Are Still at Record Lows Ahead of Cyber Monday

These prices are fantastic. Don't miss out. Read more »

Trump calls Kanye West ‘seriously troubled man’ in rant about Mar-a-Lago meeting

Former President Donald Trump called Kanye West a “seriously troubled man” after the rapper brought a white nationalist to an event at Mar-a-Lago. AP Donald Trump called rapper Kanye West ... Read more »

Redmi K60 series to support up to 120W fast charging

Over the past few days, many Xiaomi phones have passed the Chinese 3C quality certification. A few days ago, a Xiaomi phone with model number 22122RK93C hit the 3C database. This ... Read more »

Twitter's ban on Donald Trump after Capitol attack was 'grave mistake', says Elon Musk

AgenciesTwitter’s ban on then President Donald Trump after the January 6, 2021, attack on the US Capitol by his supporters was a “grave mistake” that had to be corrected, chief ... Read more »

Tony Robinson: Climate change message should not be doom and gloom

Sir Tony, who has made several documentaries about climate change, says he has been "frustrated for quite some time" about the way the issue is discussed. Read more »

‘Creepy’ Joe Biden roasted for strange selfies

Some kids inside the Lemon Press restaurant on Main Street started yelling to President Biden as he walked past them… @POTUS #nantucket pic.twitter.com/75iQwz8Bt1 — Nantucket Current (@ACKCurrent) November 26, 2022 ... Read more »

‘Very difficult’: Dad’s heartbreak after two daughters suffer heart failure

Andrew Kerr’s daughter Sarah was just two-and-a-half years old when she died from heart failure more than three decades ago. His other daughter Claire was only one week shy of ... Read more »

West Coast Eagles star Mark LeCras’ boat sinks in a tough weekend for spearhead

From flying high to sinking low, West Coast premiership star Mark LeCras has experienced it all. The former Eagles small forward is well known as a keen fisherman, but with ... Read more »
Breaking thailand news, thai news, thailand news Verified News Story Network