What Are Backlinks and Why Do You Need Them for Your SEO?

Asia's Tech News Daily

If you’re new to SEO or are just thinking about starting your very own website, you probably have hundreds of questions. One of the most pressing probably relates to backlinks.

If you are going to lead a successful website, you simply need to understand what backlinks are. Thankfully, it is not overly complicated.

What are backlinks?

Let’s start from the very beginning. Backlinks are some of the essential components of a webpage. To put it simply, whenever one website links to another website, that generates a backlink for the linked website. Backlinks are crucial since they are considered something like a vote of confidence by the Google Search algorithm. Also, the more prestigious and higher rated the website that links to your own is, the stronger the backlink.

Why should you care for backlinks?

Backlinks are important for SEO, and that’s why you should always aim to have as many backlinks from reputable sources as possible — having many backlinks signals to Google that various websites consider you a respectable partner. That, in turn, means that you have a high chance of scoring a better position in Google Search results, which of course, means more people will be able to notice and visit your site.

Different types of backlinks

There are three types of backlinks worth your attention.

First of all, there are natural backlinks. Another website gives them out without any action on your part. Simply put, the other website links to yours just because the owner or the author of a given article believes your content is worth following. How do you generate natural backlinks? The solution is simple: You just have to strive to produce the highest quality website and content you can.

Next, there are also manual backlinks, and you can achieve them thanks to various activities. You can, for example, guest blog on another website and use this occasion to promote your web page with a backlink — as long as you have the owner’s permission.

Finally, there are also the self-created links. As the name suggests, the only person responsible for their creation is you. Of course, this means that creating them will be no problem and will only take a few moments. Remember, however, that overusing this method might worsen your SEO reputation, which means your website will slide down in the web search rankings.

Do all backlinks matter?

At the basic level, the more backlinks you generate, the better. However, as mentioned, not all types of backlinks are of the same value. The self-created backlinks are obviously of lower significance than the ones you gain naturally, but this is not the only way we classify backlinks. There are several other issues you should take into account.

Dofollow vs no-follow backlinks

If you run any kind of website, you can choose if your backlinks pass through so-called equity, also known as “link juice”. A typical no-follow link doesn’t pass equity, while a standard dofollow link does. On paper, the following links are much more desirable. However, that much depends on the quality of the linking website. If it is relatively high, even the no-follow links will provide you with high-quality benefits.

Linking domain authority

The higher the quality of the website you obtain backlinks from is, the higher your website will be rated by the Google Search algorithms. Links from websites considered spammy may, however, drastically lower your ranking.

Link relevancy

Google has its ways of judging whether a given backlink is relevant to your website’s subject, and hands out appropriate ratings. For example, let’s say we are a candy factory, and our backlink comes from a candy store — then it will be rated as excellent. However, if the backlink comes from a mortar factory, it would be rated as very bad. The more relevant the two websites are, the higher the link relevancy rating and the bigger chance for a better position in the Google Search ranking.

Location of the link 

The term “location” in this case doesn’t describe an actual, physical place. So, what does “link location” mean? This rating measures how “optimal” or “relevant” the place where we placed the backlink on our webpage is. Generally, the more visible a backlink would be to a random user, the better the score. For example, a backlink placed within a paragraph of any given article would receive a higher ranking than a link placed at the very bottom of the webpage.

Link number 

Backlinks are undoubtedly helpful and extremely important, but we should pay attention to how many we include on a given webpage. As it turns out, “more” doesn’t always mean “better”. In fact, for the vast majority of cases, having a limited amount of well-thought-out links will do way better than just having tons of backlinks on a given webpage. Quality over quantity is the golden rule.

Anchor text 

Finally, anchor text is also definitely worth discussing. Anchor text is simply formed by the words that display the hyperlink within a given content. It may be used with any given link type, like inbound links and outbound links. The key to receiving a high anchor text ranking is composing it with major attention to SEO standards. In case not every anchor word fits well; then it’s good to use the suggested synonyms. Generally, high-quality anchor text should be non-generic and relevant to the topic.

How should you NOT get backlinks?

We shared the essential tips on what you should do to achieve high-quality SEO backlinks, so let’s tackle all the stuff you should avoid.

First of all, do not randomly purchase a big pack of backlinks! Contrary to what the sellers say, this is not a good idea. You must steadily grow your website and, with time, gain the attention of more trustworthy partners.  That is the only way to achieve success. 

You should also never forget that backlinks are probably the most crucial aspect of website rankings done by Google. Do not lower their quality just because it would make the website look visually more attractive. 

Finally, remember that Google can easily recognize any attempts on your part to “rig the system”. If they deem the issue as severe enough, they can even ban your website from showing up in Google Search altogether!

Backlinks are precious for improving your SEO and getting the upper hand in the SERPs, but only if you commit to the task of obtaining them in the right way. There’s no need to rush; focus on creating top-quality and meaningful content and establishing relationships with relevant authorities in your niche, and you’ll slowly but surely grow your backlinks and SEO. 

Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

Crown Castle (CCI) Stock Moves -0.42%: What You Should Know

Crown Castle (CCI) closed the most recent trading day at $184.86, moving -0.42% from the previous trading session. This move was narrower than the S&P 500’s daily loss of 0.85%. ... Read more »

Juniper Networks (JNPR) Gains As Market Dips: What You Should Know

Juniper Networks (JNPR) closed at $31.27 in the latest trading session, marking a +0.19% move from the prior day. This change outpaced the S&P 500’s 0.85% loss on the day. ... Read more »

5 Defensive ETF Bets as Omicron Enters the United States

The highly mutated new COVID-19 variant, omicron, has finally entered the United States. Dr. Anthony Fauci has confirmed that the first case has been detected in California in a traveler ... Read more »

Raytheon Technologies (RTX) Stock Moves -0.67%: What You Should Know

Raytheon Technologies (RTX) closed at $81.11 in the latest trading session, marking a -0.67% move from the prior day. This move was narrower than the S&P 500’s daily loss of ... Read more »

Western Digital (WDC) Gains As Market Dips: What You Should Know

Western Digital (WDC) closed the most recent trading day at $57.52, moving +1% from the previous trading session. This change outpaced the S&P 500’s 0.85% loss on the day. Elsewhere, ... Read more »

Methanex (MEOH) Dips More Than Broader Markets: What You Should Know

Methanex (MEOH) closed at $39.78 in the latest trading session, marking a -1.07% move from the prior day. This move lagged the S&P 500’s daily loss of 0.85%. At the ... Read more »

ServiceNow (NOW) Dips More Than Broader Markets: What You Should Know

ServiceNow (NOW) closed the most recent trading day at $613.11, moving -1.65% from the previous trading session. This change lagged the S&P 500’s 0.85% loss on the day. Elsewhere, the ... Read more »

V.F. (VFC) Gains As Market Dips: What You Should Know

V.F. (VFC) closed the most recent trading day at $74.51, moving +0.59% from the previous trading session. This change outpaced the S&P 500’s 0.85% loss on the day. Meanwhile, the ... Read more »

Buy These Strong Tech Stocks Now at Big Discounts Amid Omicron Selloff?

Selling returned to the market in a big way Friday, prolonging a wild up-and-down stretch that began on Black Friday. Constant headlines and current uncertainty surrounding the Omicron variant, alongside ... Read more »

Levi Strauss (LEVI) Stock Moves -0.71%: What You Should Know

Levi Strauss (LEVI) closed the most recent trading day at $25.20, moving -0.71% from the previous trading session. This move was narrower than the S&P 500’s daily loss of 0.85%. ... Read more »

5 Reasons Why Your Corporate Blog Has Hit a Wall

Corporate blog content creation is a top priority of more than 50% of marketers. And with so many benefits — including the ability to reach, engage and convert prospects — you ... Read more »

5 Tips for Building a Remote-First Business

Almost 42% of U.S. companies were remote throughout 2020 and the number of out-of-the-office workers is set to double within the next five years. Read more »

Clara, the idea that was born from a roasted carnita and became the fastest growing Latin startup

Many of the world’s greatest ideas have emerged from casual conversations between friends. A few years ago Gerry Giacomán attended a roast carnita in his native Monterrey where he met ... Read more »

How Leaders Can Beat the Labor Crisis

By now, we’re all intimately familiar with the ongoing labor crisis, either because of the constant media coverage or because you or your company is feeling the effects first-hand. No ... Read more »

How This Maya Angelou Quote Can Fuel Your Ethos at Work and Beyond

I love Maya Angelou and her work, and these words of hers have become the way I live my life: “I’ve learned that people will forget what you said, people ... Read more »

Why Mental Health is Central to Your Business Continuity Plan

Covid-19 has shown us many things — most importantly, that large-scale, unexpected business disruptions can happen anytime, anywhere. How we prepare for these disruptions sets the course for how businesses ... Read more »

3 Ways to Eliminate Data Biases at Your Company

AI and machine learning are becoming synonymous with business success. Everywhere you look, companies are utilizing data to reach new heights. In spite of its benefits, though, utilizing data analysis ... Read more »

You Need to Make an Important Distinction for Your Small Business

Ultimately, the best customer service any business can offer is to be accommodating. The best customer service is often the result of observing how society is changing and adapting to ... Read more »

How to Build a Self-Publishing Side Hustle on Amazon

When you get to a certain point in your entrepreneurial career, you can start to pivot toward thought leadership. A thought leader is someone who is seen as an expert in ... Read more »

Increased Demand for Immigration to the United States

During times of turmoil, there is a greater urge for people to self-reflect and evaluate their life choices. The lockdowns of the pandemic forced people to spend more time at ... Read more »

7 Instagram Reels Ideas to Better Connect With Your Audience

Launched in August 2020, Instagram Reels has been getting a lot of attention from creators. As a competitor to TikTok, it provides the opportunity to create short and sweet videos ... Read more »

Here is Why Growth Investors Should Buy Focus Financial Partners Inc. (FOCS) Now

Growth investors focus on stocks that are seeing above-average financial growth, as this feature helps these securities garner the market’s attention and deliver solid returns. But finding a growth stock ... Read more »

Burger King Is Selling Iconic Menu Item for Less Than a Dollar

Those with December birthdays may have to share the spotlight this year with one very favorite sandwich. picture alliance | Getty Images Burger King’s beloved Whopper turns 64 years old ... Read more »

FTI Consulting (FCN) Announces Name of New Senior MD in France

FTI Consulting, Inc.FCN announced the appointment of Karl Payeur as a senior managing director and head of its Forensic and Litigation Consulting and Technology segments in France. – Zacks In ... Read more »

How to Set Expectations and Get the Performance You Want From Your Team

There is one challenge I see rising and experienced entrepreneurs alike consistently face, and that is how to get underachieving employees to perform better to avoid going through the difficult ... Read more »

Blueprint Medicines' (BPMC) Ayvakit Aids Growth Amid Rivalry

Blueprint Medicines Corporation’s BPMC lead drug, Ayvakit (avapritinib), was approved by the FDA for the treatment of adult patients with unresectable or metastatic gastrointestinal stromal tumors (“GIST”), harboring a PDGFRA ... Read more »

3 Reasons Why Chevron (CVX) Is a Great Growth Stock

Growth investors focus on stocks that are seeing above-average financial growth, as this feature helps these securities garner the market’s attention and deliver solid returns. But finding a growth stock ... Read more »

How Practicing Self-Love Can Help Your Business Reach New Heights

Self-love is crucial for your mental and physical health — and for your business’s health.  At its core, self-love is about fully and unconditionally accepting yourself for who you are and what you ... Read more »

How Success Happened for Harrie Bakst and Sara Weinstein

When Bakst and Weinstein first launched WCPG, their goal was to set up a business focused on impact by serving as an agency to brands looking for counsel and execution ... Read more »

Top Research Reports for Apple, Cisco & Linde

Friday, December 3, 2021 The Zacks Research Daily presents the best research output of our analyst team. Today’s Research Daily features new research reports on 16 major stocks, including Apple ... Read more »

Is Lenovo Group Ltd. (LNVGY) a Solid Growth Stock? 3 Reasons to Think " Yes "

Investors seek growth stocks to capitalize on above-average growth in financials that help these securities grab the market’s attention and produce exceptional returns. But finding a growth stock that can ... Read more »

Time to Innovate: Stop Settling for Great and Aim for Phenomenal

Many times in business, in order to embody something new and improved, you need to let go of what you used to represent. I help many businesses reinvent, differentiate and reposition ... Read more »

Don't Waste This Opportunity to Buy These 3 Outperformers

Here’s an unpopular truth when it comes to investing – good investing can be boring at times. While trying to get in early on the next big growth story may ... Read more »

More than $ 100 million worth of metaverse land was sold in one week

Since Facebook announced its switch to Meta and its future plans to create a metaverse, the existing ones have gained popularity. The biggest racked up $ 100 million selling NFTs ... Read more »

Total solar eclipse: Where to see it live

Tonight from December 3 to 4 there will be a total solar eclipse that will be seen in full from Antarctica where teams of scientists will carry out important studies ... Read more »

Why REX (REX) Might be Well Poised for a Surge

Investors might want to bet on REX (REX), as earnings estimates for this company have been showing solid improvement lately. The stock has already gained solid short-term price momentum, and ... Read more »

Best Value Stocks to Buy for December 3rd

Here are three stocks with buy rank and strong value characteristics for investors to consider today, December 3rd: – Zacks Asbury Automotive Group, Inc. ABG: This automotive retailer has a Zacks ... Read more »

Mark Cuban Just Bought an Entire Town in Texas

Although most billionaires these days are focused on spending their cash on lavish vacation properties and massive space exploration initiatives, others are finding even more extravagant and unorthodox ways to spend ... Read more »

Debt Collectors Can Now Text, Email, and Send Direct Messages to Borrowers on Social Media

Debt collectors can now text, email, and send direct messages to borrowers on social media after new rules approved by the Consumer Financial Protection Bureau (CFPB) took effect on Tuesday. The new rules clarify how debt collectors can use email, text ... Read more »

Playboy will compete with OnlyFans in the Metaverse and rapper Cardi B will be creative director of the project

Following the death of its legendary founder, Hugh Hefner , in September 2017, the adult entertainment firm Playboy entered a process of restructuring and reinvention. In order to take the ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic