WH Smith announces 17 new Toys R Us shop-in-shops across the UK

WH Smith had initiated the revival of Toys R Us

High street retailer WH Smith has announced the first 17 locations for the next tranche of Toys R Us shops to launch within its stores over the summer.

The high street chain, which has already opened nine Toys R Us shop-in-shops as part of its retail partnership with the brand, is to open another 30 of the concessions by the end of August. On May 25, three more stands one each in Herefordshire, Warwickshire and Leicester are scheduled to commence operations.

Last year, WH Smith had initiated the revival of Toys R Us, six years after the latters collapse in February 2018 that led to the closure of its 100 shops and loss of over 2,000 jobs. An exclusive partnership deal with Toys R Us was struck by WH Smith last October, marking a significant point in the toy retailer’s comeback.

Sean Toal, the high street managing director at WH Smith, said, “I have seen first-hand how positively our customers have responded to the new ranges. Many tell me it feels like a back to the future moment a brand they had known and loved since the mid-80s which is back to deliver the magic to a whole new generation of families.”

He added: “From Hereford to Hastings, today we’ve unveiled the first 17 locations for the new Toys R Us stores in WHSmith. Not only is this an exceptionally exciting time for our colleagues and customers, but we’re also proud to be bucking the trend by continuing to invest in the UK high street.”

The next 17 Toys R Us shop-in-shops set to open across the WH Smith chain are:.

Hereford, Herefordshire.

Fosse Park, Leicester.

Leamington Spa, Warwickshire.

Guildford, Surrey.

Sutton, Surrey.

Shrewsbury, Shropshire.

Salisbury, Wiltshire.

Victoria shopping centre, Nottingham.

Maidstone, Kent.

Woking, Surrey.

Hastings, East Sussex.

Thurrock, Essex.

Newton Abbott, Devon.

Halifax, West Yorkshire.

Lancaster, Lancashire.

George Street, Richmond, London.

Taunton, Somerset.