Watch Blue Ivy barge in on Jay-Z and Beyoncé's romantic date night in their latest Tiffany & Co. campaign video

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© Provided by INSIDER Jay-Z and Beyoncé’s eldest daughter Blue Ivy makes a cameo in their advertisement for Tiffany & Co. Tiffany & Co.

  • Tiffany & Co. released the latest video from Jay-Z and Beyoncé’s “About Love” campaign on Tuesday.
  • Blue Ivy, the couple’s 9-year-old daughter, makes an appearance halfway through the short film.
  • She climbs into the backseat of their car and sandwiches herself between her parents.

Jay-Z and Beyoncé’s year-long partnership with Tiffany & Co. celebrates their love story, so naturally, the couple carved out a role for their 9-year-old daughter Blue Ivy in the “About Love” campaign’s latest video, released Tuesday.

In the Dikayl Rimmasch and Derek Milton-directed short film, titled “Date Night,” the “Halo” singer, 40, and the “99 Problems” rapper, 51, embark on an evening out in New York City.

En route to their destination, they share a folded-over pizza slice and clink champagne glasses in the back of a classic Rolls-Royce while modeling Jean Schlumberger-designed jewels.

About a minute into the video, which, like its predecessors, has an aesthetic reminiscent of the 1961 film “Breakfast at Tiffany’s,” Blue Ivy appears in the rear window chasing after the car. She ultimately catches up and climbs over Beyoncé’s lap to join the couple in the backseat.

Sandwiched between her elegantly dressed parents, the young Grammy winner is all smiles.

“Date Night” is the newest video to come from the Carters’ partnership with Tiffany & Co., which began in August.

In early images from the campaign, Jay-Z and Beyoncé pose with “Equals Pi,” a painting by late artist Jean-Michel Basquiat that had previously been owned by a private art collector since the 1980s before Tiffany & Co. acquired it. The work has never been displayed to the public.

The inclusion of “Equals Pi” in Tiffany & Co. advertisements has launched a widespread debate about the accessibility and commodification of a late artist’s work, with many saying Basquiat would have wanted his work on display in museums or galleries for public viewing.

However, Basquiat’s paintings have previously been used by other brands, Insider’s Sinéad Baker reports.

A post shared by Beyoncé (@beyonce)

The Carters, who have been married since 2008 and share three children together, also teamed up with Tiffany & Co. to include a philanthropic effort as part of the collaboration.

Together with the luxury jewelry brand, the artists created the About Love Scholarship program, pledging to donate $2 million in scholarships to students attending historically Black colleges and universities.

Read the original article on Insider

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