Volvo Cars built with SPA platforms / Courtesy of Volvo Car Korea
By Kim Jae-heun
Over 2 million Volvo vehicles produced with its Scalable Product Architecture (SPA) platform have been sold worldwide, helping it to continue its dynamic growth in the global car industry.
The Swedish carmaker invested $11 billion in developing a modular automotive platform, which is one of the core production strategies for the company. It is designed to integrate the latest technologies, innovative space design and various powertrains in the same architecture.
Starting with the second generation of the XC90 that was produced in 2015, Volvo adopted SPA for its flagship car models such as the V90 and V90CC as well as the mid-sized XC60, S60, V60 and V60CC.
According to the carmaker itself, the accumulated sales volume of Volvo cars outfitted with SPA reached 2.05 million as of July. It took six years for the company to achieve this outcome following the introduction of the modular platform.
Looking into specific models, the XC60 sold the most with 755,092, followed by the XC90 with 570,900 and the S90 with 243,174.
In 2015, Volvo launched the second-generation model of the XC90, which sold 40,621 vehicles to help the company cross the 500,000 annual vehicle-sales mark for the first time.
Cars with the SPA platform are also popular in Korea. Since the launch of the XC90 in 2016 here, 35,743 vehicles built with the SPA platform have been sold here. This helped Volvo to achieve its double-digit growth rate every year and bolstered its presence as a popular brand in the import car market here.
The secret to the globally explosive popularity of the SPA platform lies in its high-level technologies, quality and innovative product strategies. SPA is designed to address restrictions on wheel bases, overhangs and overall height in the vehicle development stage.
The dynamic body ratio and new design signatures that were previously unveiled with the concept car were applied to mass-produced vehicles, which drew public attention upon its launch. The interiors show high quality using natural materials, while boasting a larger indoor space compared to vehicles of its rival brands.
Not only its flagship models but also its S60 sedan adopt 90 model’s inscription trim, and the carmaker equipped vehicles with Bowers & Wilkins’ premium sound system for customers’ listening pleasure. In other brands, these specs are only found in luxury cars priced over 100 million won ($85,851).
In addition, SPA, designed in accordance with Volvo’s safety vision of “reducing the number of people that are seriously injured or killed in road traffic accidents to zero,” also presents new standards in the automotive industry.Internet Explorer Channel Network