Volkswagen gives priority to India ahead of big SUVs launch

Volkswagen AG, semiconductor shortage, global chip shortage, Skoda Kushaq, Volkswagen Taigun

Amid severe shortage for semiconductor chips globally, the world’s largest automaker Volkswagen AG has prioritized driving its Euro One billion 2.0 India plan to a good start.

With preference given to launch markets – where India is a key critical pillar for the emerging market, Skoda Auto Volkswagen India will source a respectable quantity of chips to make the most of expected high demand for Skoda Kushaq and Volkswagen Taigun.

Launched a couple of months ago, Skoda Kushaq has already secured over 10,000 bookings and the Group will be launching the Taigun SUV under the VW brand officially on Thursday.

At present Skoda Auto Volkswagen is producing 300 units per day of new SUVs, which it plans to scale it up to 435 cars per day in the coming months. The company is also set to commence its third shift of production in November with two new sedans from Skoda and VW on the anvil.

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