’Visit Korean Heritage’ campaign back with global promotion project

’Visit Korean Heritage’ campaign back with global promotion project
“Korea In Fashion” video screens at Times Square billboard in New York. (CHA)
The Visit Korean Heritage campaign, which began last year, is back, and this time with some new global projects, according to its co-organizers the Cultural Heritage Administration and the Korea Cultural Heritage Foundation.

“We can sense people’s sentiment toward Korean culture changed recently through contents like BTS’ Daechwita, band Leenalchi’s Korea promotional videos and Minari,” Kim Hyun-mo, head of the Cultural Heritage Administration, said during a press conference Friday. “The ‘Visit Korean Culture’ campaign will further raise people’s interest in our traditional culture.”

For the campaign this year, the organizer highlighted that it has been working with Seo Kyung-duk, a professor at Sungshin Women’s University and a prominent figure in promoting Korea and its history worldwide.

According to the CHA, Seo organized short promotional videos about Korean cultural heritage, which started screening on billboards in five different countries — US, UK, Thailand, Australia and Republic of South Africa — for a month from June.

“Recently China has been claiming that hanbok is Chinese culture. It is not an overstatement to say that China is conducting its northeastern project,” Seo said. “Since the situation is like this, I decided to participate in the project because I thought it was necessary to inform the world about our culture through diverse measures.”

Seo claims China’s northeast project aims to make all history within the Chinese border into Chinese history.

When creating these promotional videos, Seo emphasized that he intentionally avoided including information about a controversies between Korea and China over Chinese claims to Korean cultural icons like kimchi and hanbok.

Seo added that he focused on creating videos that can naturally promote Korean culture including hanbok, hanok and Hangeul.

One of the special videos is “Korea in Fashion” which shows models wearing fashion designer Kim Young-jin’s hanbok, which were specially made with theme “flower and spring,” at Korea’s royal palaces.

Seo also talked about why he decided to use billboards in different cities to promote Korean cultures.

“From our experience, even when we post videos online later, the reactions were different when the videos say that it was released on a Times Square billboard in New York. It is symbolic. Along with this, we will use other different social networks from Instagram, Facebook, Twitter to even Tik Tok to promote our traditional culture online,” Seo said.

During the second half of this year, the CHA also will create a virtual space that resembles Korean Cultural Heritage sites with Naver Z’s avatar service app Zepeto to appeal to younger adults. It will allow the users with Naver Z’s avatars to tour and experience the space freely, according to the CHA.
 

’Visit Korean Heritage’ campaign back with global promotion project
A scene from a promotional video which will feature models wearing fashion designer Kim Young-jin’s hanboks that are specially made with theme “flower and spring.” (CHA)
Beginning from August, a digital promotion booth will be installed for three months at the Incheon International Airport to introduce 10 different cultural heritage sites that tourists coming into Korea can visit.

In addition to the seven special themed-routes that the campaign introduced in 2020, this year it will also present three new routes- Gwandong Korean Elegance Route, Prehistoric Landscape Route and Gaya Culture Route.

More details about the campaign and its programs will be provided on website www.cha.go.kr/visit.

By Song Seung-hyun (ssh@heraldcorp.com)

News Related

OTHER NEWS

[Eye Plus] Nights shine bright on Seoul’s Nodeulseom

Nodeulseom, an artificial island built a century ago, is a unique place from which to view Seoul’s nightscape over the Han River, especially in early summer. While you’re staring at ... Read more »

Why it's important for Indigenous people to tell our own stories

This First Person article is the experience of Ossie Michelin, a Labrador Inuk journalist from the community of North West River. For more information about CBC's First Person stories, please ... Read more »

'Emergency Declaration,' 'In Front of Your Face' invited to Cannes' non-competition

Poster of “Emergency Declaration”South Korean films “Emergency Declaration,” directed by Han Jae-rim, and “In Front of Your Face” by Hong Sang-soo were invited to this year’s Cannes Film Festival.   In ... Read more »

Not all pickled veg is created equal: New book celebrates kimchi

Cover of “Kimchi in the Eyes of the World” (Korean Culture and Information Service)The Korean Culture and Information Service and the Ministry of Agriculture, Food and Rural Affairs jointly published ... Read more »

Here are the winners of the 2020 Governor General's Literary Awards

The 2020 Governor General's Literary Awards have been revealed. Among the winners is Cree writer Michelle Good for her debut novel Five Little Indians and renowned Canadian American poet Anne Carson for ... Read more »

Residential school survivors mourn after discovery of unmarked graves

Front Burner25:22Residential school survivors mourn after discovery of unmarked graves This week, all across the country, memorials were made out of teddy bears and rows of tiny shoes as people ... Read more »

PHOTO: Munch’s “The Sun” transported into the new Munch Museum in Oslo

Late Monday night, Edvard Munch’s enormous painting “The Sun” was transported to the new Munch Museum. The work was inserted into a specially designed hole in the wall of the ... Read more »

30 Asian artists to discover this Asian Heritage Month

All throughout Asian Heritage Month, CBC Music has been asking Asian-Canadian musicians for their song recommendations. The seven artists we surveyed — Sook-Yin Lee, Cartel Madras, Tyler Shaw, Cutsleeve, Estyr, Gong ... Read more »

Host Takara Small brings fresh perspective to the tech world in new CBC podcast

What happens when the one person with access to a quarter of a billion dollars unexpectedly dies — taking all the passwords with him? Introducing A Death in Cryptoland: the ... Read more »

They sent body bags and toe tags. She made a ribbon dress.

Unreserved12:32They sent body bags and toe tags. She made a ribbon dress. Using a sewing machine and the strength of her ancestors, Abigail Echo-Hawk transformed a symbol of death — ... Read more »

These parents are trying to raise their kids in an English-free home

Unreserved15:56These parents are trying to raise their kids in an English-free home A couple in Ontario are trying to raise their kids in an English-free home.  Emmaline Beauchamp (Mshkogaabwid Kwe) and ... Read more »

Why the first thing you should do when the pandemic is over is karaoke

Tapestry19:42Why the first thing you should do when the pandemic is over is karaoke When the pandemic ends, the first thing writer Mel Woods plans to do is hit the ... Read more »

Online games have become a big part of our pandemic lives

Spark54:01509: Social and persuasive games From pandemic socializing to major lawsuits, video games have have made a lot of news in the last year. “I used to play almost exclusively ... Read more »

How an Asian LGBTQ group in Toronto is helping youth feel comfortable in their skin

A program that works with LGBTQ Asians in Toronto called When You're Ready is helping youth embrace and affirm their sexuality through a culturally sensitive lens.  The program, the only one ... Read more »

'Unlike any other year': Muslim front-line workers reflect on Ramadan, prepare to mark Eid

As Muslims across Ontario mark the end of another Ramadan under a provincewide lockdown due, front-line workers say observing this past month while working through the pandemic has been nothing ... Read more »

How two young Filipino tattoo artists are navigating family, identity and the industry

Leah Anifowose and Jet Catacutan are two young tattoo artists in Calgary who never imagined they'd one day make a living doing something their families initially strongly disapproved of.  But ... Read more »

The need for nostalgia: Looking back might be doing more for us than we realize

Lately, I've been loving the aroma of soft, salty pretzels and dark chocolate cakes baking in the oven, letting loose to '90s dance hits and chatting on the phone for ... Read more »

Your horoscope for the week ahead: Unfulfilled dreams may suddenly become a reality

There is a lot to look forward to this week. Jupiter's entry into Pisces last week is a game-changer. Jupiter is known for ruling Sagittarius, but he also rules Pisces. ... Read more »

Your horoscope for the week ahead: A New Moon in Taurus makes it easy to communicate your feelings and ideas

The highlight of this week — besides Tuesday's New Moon in Taurus — is Jupiter's entry into the compassionate sign of Pisces on Thursday, where he will be greeted by ... Read more »

Heirlooms from my Asian family: 7 women on the meaning and journey behind their keepsakes

Our connections to our past — and to our families — are often tied up with the physical, tangible things that have been passed down to us. For me, it's ... Read more »

The most exciting Canadian books coming out in spring 2021

Check out all the amazing Canadian books arriving in the first half of 2021! Canadian fiction Our top pick: Return of the Trickster by Eden Robinson See the rest of the Canadian ... Read more »

The beginner's guide to the greatest pastimes: Carrom

Among the checkerboards, Scrabble, chess and the Monopoly box that's missing pieces, there is one game in my family's collection that stands out among the rest — and it's not ... Read more »

How understanding women's pandemic experiences can help build a better post-COVID world

The Current21:56Author Lauren McKeon on the pandemic’s impact on women A Canadian author who has written about women's experiences during the pandemic says she wanted to record their stories to ... Read more »

Oslo’s Angry Boy had a rough month – but he’s ok now!

One of Norway’s most famous sculptures has been through it this month. One of the most famous sculptures in the Nordics was damaged, taken down for renovation, and then put ... Read more »

Norwegian photographer Johan Brun dead at 98

The famous Norwegian photographer Johan Brun is dead at 98 years old, according to the newspaper Dagbladet. Johan Brun worked as a photographer for Dagbladet from 1948 until he retired ... Read more »

Culture Minister gives Oslo Pride half a million kroner for a special event in 2022

The Norwegian government is giving Oslo Pride half a million kroner to mark the decriminalization of homosexuals with a special event in 2022. In 2022, it will be 50 years ... Read more »

Opinion: Young people in Norway are facing a bleak post-COVID future

Too often ridiculed as being more interested in TikTok than today’s events, the youth of Norway are seeing a once bright future slowly fade away thanks to the global pandemic. ... Read more »

Swedish cultural sector to receive billions in crisis support

The Swedish government will give the cultural sector 1.3 billion kroner in crisis support, as well as 3 billion in support for events that will be hit by the pandemic ... Read more »

PHOTO: 900,000 Norwegians watched Tix sing his way to the Eurovision final

On Tuesday, Tix made his way to the final of Eurovision, which kicks off on Saturday. A total of 898,000 Norwegians watched the semifinals. In comparison, “only” 678,000 “Norwegians watched ... Read more »

Øyafestivalen in Oslo has been canceled

The Øyafestivalen music festival has been canceled for the second year in a row. The festival’s organizers have made the decision that it is not possible to carry out the ... Read more »

Norway’s Ministry of Culture doubles corona support for cultural sector

The Ministry of Culture is doubling the support from NOK 400 to NOK 800 million in the stimulus scheme for the cultural sector, Minister of Culture Abid Raja (V) said. ... Read more »

Meet Dr. Ove Jakobsen, pioneer of “ecological economics” in Bodø

An interview by Norway Today. We spoke with Dr. Ove Jakobsen, Professor of Ecological Economics at Nord University and Ecological Economics Projects Coordinator for Bodø2024 – Bodø European Capital of ... Read more »

Hip, Hip, Hurra? Norway prepares for another COVID-era 17 Mai

For the second year running, the people of Norway will have to make do and celebrate Norway’s favorite day with restrictions, infection control measures, and a sense of cautious joy. ... Read more »

Edvard Munch graffitied his own “The Scream” painting, experts conclude

A small message is hidden in a corner of famous painting The Scream. The tiny, pencil inscription sits on the top-left corner of Edvard Munch‘s (1863, Ådalsbruk, Norway – 1944, Oslo, Norway) iconic ... Read more »

Child poverty in Norway: Why is it soaring and what can be done?

Statistics Norway (SSB) has released its latest annual findings, for 2019, on child poverty in Norway. Some 11.7% of all children, in Norway, now live in “households with persistently low ... Read more »

Easter in Norway: How is it celebrated?

Easter is a holiday that Norwegians look forward to with relish. More than just a religious holiday, it can involve one final ski for the season, reading a Nordic crime ... Read more »

Government allocates 10 million kroner to Norwegian films affected by the pandemic

Norwegian films that were distributed in the period from March 13 to September 30, 2020, can now apply for funding. A total of NOK 10 million will be distributed. “This ... Read more »

The Munch Museum in Oslo has finally been completed. Now, the move can start

The new Munch Museum’s opening has previously been postponed several times – most recently until the autumn of 2021. But now the building has finally been completed, and on Friday, ... Read more »

What you need to know about the Swedish Lapphund – one of Sweden’s national breeds

The Swedish Lapphund is one of Sweden’s national breeds, an all-around spitz type. They are usually known as great reindeer herders, but traditionally they have been used as watchdogs and ... Read more »

Foreign-owned culture sector companies could receive up to 300 million kroner of Norway’s corona funding

Foreign-owned companies could receive as much as NOK 300 million from the Norwegian support scheme for corona-exposed cultural actors. Newspaper VG has reviewed last year’s compensation and stimulation schemes for ... Read more »