Thanks to the successful efforts in containing Covid-19, Vietnam is one of the few countries with a rapid recovery in a number of fields, including tourism. As such, the tourism industry quickly set out strategies to “brave the storms” and revive the market.
Last May, the Ministry of Culture, Sports and Tourism and the Vietnam National Administration of Tourism launched a domestic tourism stimulation program with the theme “Vietnamese people travel in Vietnam”.
Since September last year, the tourism industry has embarked on the second stimulus program entitled “Vietnam tourism - a safe and attractive destination”, focusing on the domestic market.
Taking stock of a series of measures to restore tourism last year, Deputy Minister Hung said that the stimulus programs gained remarkable results, of which the enhanced alliance among agencies and enterprises in the sector remains a bright spot. "Notably, the number of domestic tourists increased strongly again, especially last June and July, leading to the rebound of aviation industry. The national airlines have continuously increased flights and opened new routes."
“Covid-19 is a big test that forces local tourism enterprises to change and adapt to the new normal, accelerating the process of digital transformation, and launching new products to survive,” Deputy Minister Hung said.