UNICEF and the Ministry of Health reflect on success at promoting acts of kindness during the COVID-19 pandemic

(CPV) - On January 28th 2021, UNICEF and the Ministry of Health (MOH) launched the Kindness is Contagious book marking an end to this successful campaign launched in May 2020 to promote acts of kindness amidst the COVID-19 pandemic. The book is jointly produced by UNICEF and Nha Nam Publishing and Communication Company.

The publication features the best artwork from children and young people who participated in an online drawing challenge. 

Three well-known and young guest speakers: Journalist – Dinh Duc Hoang; Author – Dinh Tran Tuan Linh (Le Bich); and Founder and Director of WildAct NGO – Trang Nguyen shared during the event their own experience about spreading kindness in the fight against the COVID-19 pandemic. The closing event was also an opportunity learn about what can be done differently once the situation returns to normal.

In May 2020, UNICEF launched with the Ministry of Health a campaign named Kindness is Contagious to call on adolescents and young people to show solidarity for their community by promoting mutual understanding, tolerance, inclusion and by sharing innovative and creative solutions in the fight against the COVID-19 virus.

In three months of campaign from May to July 2020, the messages reached more than 65 million people in Viet Nam with 2 million people engaged with overwhelming positive feedback.  A lot of young Vietnamese artists lent their voices to the campaign including Ngot band, singer Min, fashion influencer Chau Bui, and painter Tamypu.

The drawings book published is the result of one of the campaign’s activities mobilizing social media followers to show their creativity through drawings. It features 106 of the best drawings selected from more than 500 artworks received from children, adolescents and young people all over Viet Nam during the open call on social media. Every single drawing in the book is an act of kindness, an optimistic thought, or a creative solution to mitigate the impact of the pandemic on people./.

Khac Kien
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