Tourism profession: Hanoi is putting the package

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Tourist guides during a refresher course, recently organized
in Ninh Binh (North).
Photo: Thuy Dung /VNA /CVN

Hanoi currently has some 126700 direct workers in the tourism sector, mostly locals. She plans to train them by the end of the year. The Municipal Tourism Service, in cooperation with training establishments and businesses, regularly organizes training and advanced courses for managers and workers in the sector.
Priority to community tourism
According to an official from the Municipal Tourism Service, the growing community tourism in Hanoi is helping to create jobs and improve living conditions for people in many localities. The inhabitants themselves participate in welcoming tourists, by becoming guides or by sharing their habits and customs.
"With this in mind to highlight the development of community tourism, the Municipal Tourism Service has decided to organize training and advanced courses for residents of localities with tourist sites, craft villages such as communes of Cô Loa (district of Dông Anh), Huong Son (My Duc) and the craft villages of Lai Xa (Hoài Duc), Hông Vân, Ha Thai (Thuong Tin) Last year, our department has organized 40 such courses ", informs Nguyên Thi Minh Hanh, an official of the said municipal service.
Last April, a few days after the end of the social distancing put in place to fight COVID-19 the Municipal Tourism Service organized a conference on the adoption of a code of conduct for a hundred inhabitants. from the lacquer village of Ha Thai, commune of Duyên Thai, district of Thuong Tin.
During this conference, Dr Nguyên Thi Thu Thuy, from the University of Humanities and Social Sciences (National University of Hanoi), shared with the participants and local inhabitants her experiences and communicative skills. " Locals must be trained to better serve visitors. We must inspire pride in their homeland so that they can share with them stories about the culture and history of their ancestral profession", explains M me Thuy.
"The training courses on community tourism allow me to better understand my role in welcoming tourists who come to my village. I understand that my attitude and my knowledge must be professional and that they can leave a good impression in the community. hearts of visitors ", shares Lê Thi Hông Tham, a resident of Duyên Thai commune, who participated in this conference.
Apart from improving the knowledge and skills of field workers, the Municipal Tourism Service emphasizes the professional qualification of the contingent of state managers in the sector. In early July, he gave a refresher course to executives from different arrondissements, districts and capital in charge of tourism in order to equip them with knowledge on the context, the trend, and the solutions for post-COVID-19 tourism development.
Improve professional qualification

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Community tourism allows visitors to experience the culture, way of life and culinary specialties of the localities.
Photo: VNA /CVN

"This training program has enabled us to gain a better understanding of how to connect businesses with visitors and to better understand the development of tourism products This knowledge will certainly help us to make tourism an important economic sector in our respective localities", says Vu Thi Thanh Thuy, cultural manager of the Tu Liêm district.
According to D r .-P r . Pham Hông Long, University of Humanities and Social Sciences (Hanoi National University), tourism is a sector requiring professional qualification. Its workforce must indeed meet requirements concerning cultural knowledge, foreign languages, computer technologies or communication skills In addition, employees in this sector must constantly study to improve their level, particularly in this area. context of technological development and fierce competition. "Hanoi is one of the places that has put the most emphasis on the organization of refresher courses related to the reality of tourism. This is already bringing encouraging results", he estimated.
According to the Municipal Tourism Service, in the future, training courses reserved for tourism managers will be organized more regularly.

Community tourism in vogue
In recent years, tourism has focused on discovering the cultural values, lifestyles and gastronomy of the local inhabitants: this is community tourism. This new trend is developing strongly around the world and responds to the growing demands of travelers wishing to discover local culture and authenticity. Indeed, unlike other forms of tourism, such as relaxation or discovery vacations, community tourism sees residents play a central role in visitors' stay.
In Hanoi, the Old Quarter, the craft villages and the picturesque sites found within the cities have interesting potential for developing community tourism.
With the help of the Tourism Service and local authorities, many forms of community tourism have been created. The ceramic village of Bat Tràng, the former village of Duong Lâm and that of the puppets of Dào Thuc have successfully embarked on this path.
For example, in Bat Tràng, in the past, catering services were not very diversified. Now, many restaurants present local specialties and travelers who move to this craft village have the opportunity to discover the cultural activities of the area, to taste the local specialties and to buy typical souvenirs.

Text and photo: Huong Linh - VNA /CVN
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