Top announcements from Apple event

© Reuters/APPLE INC Apple CEO Tim Cook showcases the advanced camera system on the new iPhone 13 Pro

(Reuters) – Apple Inc on Tuesday launched a new series of iPhones and iPads, featuring a faster processor and better cameras.

Launching the products at a virtual event, Apple priced its smartphones at between $399 for iPhone SE, $799 for iPhone 13 and $1,099 for iPhone Pro Max.

© Reuters/APPLE INC Apple CEO Tim Cook showcases the expansion of Apple Fitness+

Here are five key announcements from the event:


The latest iPhone 13 comes with a new A15 Bionic processor, larger battery, more storage and new camera features.

© Reuters/APPLE INC Apple’s senior vice president of Worldwide Marketing Greg Joswiak showcases the advanced features of the new iPhone 13 Pro and iPhone 13 Pro Max

The latest version will start at $799, the same price as its predecessor, and doubles the entry-level storage at 128GB. Its mini version will start at $699. The iPhone 13 is expected to last two and half times longer than the iPhone 12 on a single charge.

© Reuters/APPLE INC Apple’s Kaiann Drance showcases the new iPhone 13 during a special event


The new 5-nanometer technology – deemed to be the fastest chip in a smartphone – features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone. It is 30-50% faster than the leading competition, Apple said, improving quality for video apps, gaming, and the new camera features.


The iPhone 13 Pro and Pro Max have new camera systems and include an upgraded ultra-wide camera with improved aperture, making snapping pictures in low-light conditions better.

The iPhone 13 Pro starts at $999 and the Pro Max starts at $1,099. All three models will be available Sept. 24.

The models will be available in four colors including graphite, gold, silver, and sierra blue with storage options of 128GB, 256GB, 512GB, and new 1TB.

© Reuters/APPLE INC Apple’s Melody Kuna talks about the enhanced features of the new iPad during a special event


The latest Apple Watch is redesigned to have a larger display, with softer and more rounded corners. The borders are 40% thinner, compared with Series 6.

Fitness plus, a key feature on Apple Watches, adds new programs such as pilates and meditation as well as snow season and support group workouts.

The Series 7 starts at $399 and will be available this autumn.


The new iPad Mini will be equipped with an A15 bionic chip, 5G mobile technology and a USB-C port. The redesigned Mini will be thinner, have an edge-to-edge screen with a liquid Retina display and come in four new colors.

It will also feature Center Stage, a feature that adjusts the front-facing camera during FaceTime video calls that was previously available on the Pro version. The mini starts at $499.

Its larger sibling, iPad, will be powered by an A13 bionic chip and include the Center Stage feature to target those working from home or attending classes online. The regular iPad’s price starts at $329.

(This story corrects iPhone 13 price to $799 from $699 and Pro Max price to 1,099 from $999 in paragraph 2)

(Reporting by Nivedita Balu and Akanksha Rana in Bengaluru; Editing by Tomasz Janowski and Anil D’Silva)

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