TikTok owner ByteDance ramps up e-commerce expansion with launch of Fanno shopping app in Europe

TikTok, ByteDance, e-commerce, most valuable technology start-up, Apple, Google, France, Germany, Italy, Spain, Britain, apps, ByteDance launched a seller’s app, Facebook, Instagram, Douyin, Jinri Toutiao

TikTok owner ByteDance has ramped up its expansion into e-commerce with the recent launch of shopping app “Fanno” in selected markets across Europe, as the world’s most valuable technology start-up sharpens its focus on strategic industries to diversify its business.

The Fanno app was made available last month on both Apple’s App Store and Google Play for the Android platform in France, Germany, Italy, Spain and Britain. It was released days before the annual Black Friday event on November 26, which marked the start of the Christmas shopping season in the US and other Western markets.

“We’re at an early phase of exploring this new e-commerce proposition, aiming to provide cost-effective products to global users,” a ByteDance representative said.

Fanno has slowly climbed up the ranks of the world’s most popular apps. It had an average rank of 240th among the most downloaded iOS apps on Saturday, across the five markets where it is available, according to market research firm App Annie. It also indicated that Fanno performed best in Britain and Italy, where the ByteDance product was ranked No 144 and 185, respectively, in the same period.

TikTok, ByteDance, e-commerce, most valuable technology start-up, Apple, Google, France, Germany, Italy, Spain, Britain, apps, ByteDance launched a seller’s app, Facebook, Instagram, Douyin, Jinri Toutiao

Fanno, a new shopping app from Chinese tech unicorn ByteDance, was introduced last month in selected markets across Europe. Photo: Handout

A current Fanno promotion has new users choose a discounted product that costs as little as £0.01 (US$0.013), receiving free shipping with no minimum order value and a discount coupon, according to information on the App Store. Free shipping is also offered for a user’s subsequent orders.

The app operates “separately and independent from TikTok and TikTok Shopping”, said the ByteDance representative, referring to the hit short video app’s own e-commerce initiatives.

TikTok, which recorded 1 billion monthly active users in September, started testing online retail features in Indonesia and Britain earlier this year. In August, TikTok partnered with Canadian e-commerce giant Shopify that initially allowed users in the US and Britain to buy goods directly through the app. This TikTok Shopping feature later expanded to include other partners, including Square, Ecwid and PrestaShop.

Last month, ByteDance launched a seller’s app for TikTok that enables merchants to manage their digital stores.

TikTok, ByteDance, e-commerce, most valuable technology start-up, Apple, Google, France, Germany, Italy, Spain, Britain, apps, ByteDance launched a seller’s app, Facebook, Instagram, Douyin, Jinri Toutiao

The Fanno shopping app from ByteDance has become one of the most downloaded iOS apps on Apple’s App Store. Photo: Handout

The stakes are high for ByteDance, as it expands its e-commerce interests amid Beijing’s ongoing regulatory crackdown on the technology sector. It must also compete with other major social media entities, such as Facebook and Instagram, in international e-commerce markets.

The global e-commerce industry is projected to reach US$4.2 trillion in 2021, according to a forecast from the Adobe Digital Economy Index.

In mainland China, ByteDance is expected to introduce a stand-alone shopping app called Douyin Box, according to a report by Chinse tech media 36kr. Douyin, the Chinese sister app of TikTok, has already started to build up a vast ecosystem of merchants under its own e-commerce platform.

Beijing-based ByteDance, which plans to carve out TikTok into a stand-alone business unit, is expected to record 60 per cent revenue growth to 400 billion yuan (US$63 billion) this year, according to a recent report by The Information.

The bulk of ByteDance’s revenue is still expected to come from Douyin and news aggregator Jinri Toutiao, despite the international popularity of TikTok.

News Related


Isle of Man gives £1.4m to aid Syrian refugees

© BBC The government allocates £2.5m annually to overseas aid The Isle of Man has donated more than £1.4m in international aid to help Syrian refugee children. Unicef UK is ... Read more »

Betty Crocker Has a New Baking Line Dedicated to Cinnamon Toast Crunch Cereal

Whatever flavor of boxed cake mix you currently have in your pantry is no match for what Betty Crocker has up its sleeve. The brand has partnered with General Mills’ ... Read more »

Videos captaron violenta pelea de hispano con la policía durante robo en tienda Marshalls en Queens

© Google Maps 96-05 Queens Blvd, NYC. Franklin Núñez fue detenido tras protagonizar una intensa pelea con la policía de Nueva York durante un aparente intento de robo en la ... Read more »

These Black mothers don't want their kids taught 'whitewashed history'

About a year ago, in Round Rock, Texas, about 20 miles outside Austin, complaints about book on the history of racist ideas in the United States led to threats to ... Read more »

PGA Tour golf on ESPN Plus: what can I watch and how much does it cost?

Armchair golf fans in the US have never had it so good, with more live action available from the fairways online than ever before thanks to the all-new PGA Tour ... Read more »

Love Wordle? A new archive website has every daily puzzle you missed

If you’re new to Wordle or just can’t get enough, your experience doesn’t have to stop at one puzzle a day. A Duke University student has created a website archiving ... Read more »

Steam Lunar Sale has Back 4 Blood, Sekiro and Valheim at cheapest ever prices

Steam’s New Year Lunar Sale has kicked off ahead of the start of the Year of the Tiger, and it runs from now until February 3. That means you have ... Read more »

Montana weighs wolf hunt limits; 23 from Yellowstone killed

The Associated PressThis Jan. 24, 2018, photo released by the National Park Service shows a wolf from the Wapiti Lake pack silhouetted by a nearby hot spring in Yellowstone National ... Read more »

Why Man Utd's three signings on WSL deadline day were so important

Of the four biggest name clubs in the WSL, Manchester United had the most to gain from a good January transfer window and also the most to lose from a ... Read more »

Jonathan Van Ness wants you to stay curious in new Netflix series

The hallmark episode of the “Queer Eye” star’s new series, which was inspired by their long-running podcast, examines the history of the gender binary. Read more »

Sadiq Khan poll blow: London Mayor's approval rating firmly negative for first time

(PA Wire) Sadiq Khan’s approval ratings have fallen firmly into negative territory for the first time since he became mayor in 2016, a new poll has revealed. A survey by ... Read more »

NordLayer review

NordLayer (the service formerly known as NordVPN Teams) is a capable VPN-based network access security solution for all levels of business, from startups with small teams to big corporations with ... Read more »

Blizzard warnings issued for millions as East Coast braces for ‘bomb cyclone'

Millions of Americans are in the path of a powerful winter storm that could bring dangerous heavy snow, ice and winds with hurricane-like force threatening to flood coastal areas, knock ... Read more »

1000-Lb. Sisters' Tammy Slaton Drinks 8 Bottles of Liquor a Week, 'Putting Herself in Grave Danger'

Between Tammy Slaton's eating habits, lack of exercise and her worrisome new interest in drinking excessively, her doctor is concerned she's “putting herself in grave danger.” On the season finale ... Read more »

200k call for release of teens arrested for ‘beating and killing' stepfather who ‘inappropriately touched' their 9-year-old sister

Alejandro Trevino, Christian Trevino and Juan Melendez (Hidalgo County Jail) More than 200,000 people have signed a petition calling for the release two Texas brothers and their friend, after they ... Read more »

Revealed: Nearly two-thirds of bar staff aren't fully vaccinated

Nearly two-thirds of bar and waiting staff haven’t had three COVID vaccine doses. (Getty Images) Nearly two-thirds of bar staff and waiters in England are not fully vaccinated against COVID, ... Read more »

How Queen Elizabeth's Uncle Helped Her Father Have an Affair with a Married Woman

FREDA DUDLEY WARD, Edward VIII, George VI Pictorial Press Ltd / Alamy Stock Photo Prince Albert, Freda Dudley Ward and Edward, Prince of Wales around 1925 A 103-year-old letter that's ... Read more »

Woman, 20, charged after tractor gets stuck at rail bridge

Emergency services on the scene at the collision with a rail bridge in Inverkeithing. Pic: Fife Jammer Locations. A WOMAN has been charged after an incident in Inverkeithing this morning ... Read more »

European consumer watchdog forces Microsoft to fairly charge Xbox gamers

London, An investigation by the Competition and Markets Authority (CMA) in Europe has forced Microsoft to provide more transparent, upfront information to help customers understand their Xbox gaming console membership ... Read more »

No, España no aprobó DNI para perros y gatos en enero de 2022

© Proporcionado por ColombiaCheck En Facebook circula un mensaje sobre la aprobación el 5 de enero de 2022 en España del DNI para perros y gatos, que identifica a las ... Read more »

Daimler AG cambiará su nombre a Mercedes-Benz a partir del próximo 1 de febrero

Daimler AG se llamará de manera formal Mercedes-Benz Group AG a partir del próximo  martes 1 de febrero. Esto sucederá casi un año después de que se anunciara la escisión ... Read more »

IIT Jodhpur team develops Covid diagnosis technique using chest X-Ray

Jodhpur, Researchers at the Indian Institutes of Technology Jodhpur (IIT-J) have developed an Artificial Intelligence (AI) based chest X-Ray technique for Covid-19A screening.The team proposed a deep learning-based algorithm called ... Read more »

Data Bill waivers sought by govt worry Indian IT firms

New Delhi: The information technology sector will petition the government over concerns that the broad exemptions sought by lawmakers in the proposed Data Protection Bill will adversely impact the fortunes ... Read more »

This TikTok Twist on Avocado Toast Adds Tons of Protein to Your Favorite Breakfast

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Before we found avocado toast, what did we even ... Read more »

Buy a Home Humidifier and Breathe Easier All Year Long

All products and services featured are independently chosen by editors. However, SPY may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable ... Read more »

Meta partners FICCI to support 5 lakh women-led SMBs in India

Social media giant Meta on Friday said it has, under its #SheMeansBusiness programme, partnered with industry body FICCI to support five lakh women-led small businesses across India. The announcement was ... Read more »

El infierno de un campeón de la NBA

© EL PAÍS Aron Baynes, en el partido ante Italia de los Juegos de Tokio. Getty El pasado 28 de julio, en mitad de un partido de la primera fase ... Read more »

Samsung Galaxy S22+ and Galaxy S22 Ultra will reportedly come with 45W fast charging support

Samsung is expected to announce the next-generation Galaxy S series flagship smartphones on February 9. Ahead of the official launch, the rumour mill has been abuzz with the leaks and ... Read more »

Elden Ring director says It Takes Two was the last game to stick with him

Elden Ring director Hidetaka Miyazaki has said the last game to leave an impression on him was co-operative platformer It Takes Two. Speaking about Elden Ring on the official PlayStation ... Read more »

Sea of Thieves is becoming more story-driven in 2022 - and I can't wait

I’ve always found there are two types of Sea of Thieves players: the ones who take it seriously and the ones who simply want to drink grog and aimlessly sail ... Read more »

Justice Dept., 34 states and Microsoft accuse Apple of stifling competition

“Apple‘s conduct has harmed and is harming mobile app developers and millions of citizens,” attorneys general for 34 states and the District of Columbia said. Getty Images The Justice Department, ... Read more »

Apple Music trolls Spotify by boosting Neil Young's music: ‘We Love Neil'

Neil Young pulled his music from Spotify in protest of vaccine “disinformation” on Joe Rogan‘s show. Rebecca Cabage/Invision/AP Apple Music wants everyone to know about its “Heart of Gold.” After ... Read more »

The Microsoft Teams empire is about to expand even further

Microsoft has launched a new initiative designed to attract even more customers to its collaboration platform, Teams. As described in a Microsoft blog post, the company is kickstarting a device ... Read more »

FAA clears Verizon and AT&T to turn on more 5G cell towers

Federal safety regulators say they have cleared the way for Verizon and AT&T to power up more towers for new 5G service without causing radio interference with airplanes. The Federal ... Read more »

8 of the best Kate Spade bags you can buy right now

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. You know a Kate Spade bag when you see one: equal ... Read more »

This Brooklyn Bedding mattress sale is too good to miss—save 20% now

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. If you’ve been thinking about updating your sleep setup, today’s the ... Read more »

6 types of Windows malware to watch out for - and how to remove them

Windows is the most prevalent desktop operating system in the world, and therefore PCs running Microsoft’s OS are most often targeted by cybercriminals and their various strains of malware. While ... Read more »

Epic Super Bowl TV deal: Samsung's 75-inch QLED TV drops to record-low price

Super Bowl TV deals have landed at Samsung, and we’ve just spotted a massive discount on this stunning QLED TV. For a limited time, you can get Samsung’s 75-inch Neo ... Read more »

Burkina Faso vs Tunisia live stream: watch AFCON online from anywhere

Tunisia have a chance of moving one step closer to glory with this intriguing AFCON quarter-final clash with Burkina Faso. Having pulled off the major giant-killing shock of knocking out ... Read more »

Marks & Spencer share how to get breakfast bagel fix after McDonald's take it off menu

If you were one of many to be left heartbroken over McDonald’s breakfast announcement this week, then we might have found the perfect thing for you. No, it’s not Maccas… ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic