Things You Should Consider Before Starting Out With Marketing Cloud

Asia's Tech News Daily

When it comes to marketing, it can be difficult to know where to start. This is especially true for small businesses that are just starting out and who may not have the time or resources to invest in expensive software. Marketing Cloud is a great solution for these companies because it’s affordable, scalable and easy to use. 

It isn’t necessary to pay thousands of dollars upfront for marketing tools you might never use. The information below will teach you everything you need to know about Marketing Cloud so that you can get started with your own effective marketing plan.

What is Marketing Cloud?

Salesforce Marketing Cloud (SFMC) is an automation tool for marketing departments that gives you the tools to reach your ideal customer. You can do this through multiple channels including email, SMS, social media, browsers, mobile and much more. Whatever your marketing team needs, SFMC can do it. 

Several products run in Marketing Cloud. Here’s a brief look at the primary offerings:

  • Pardot: Marketing teams commonly use this program for B2B marketing. This software focuses on email marketing, landing page, form creation and lead scoring.

  • Journey Builder: For teams working in the B2C sector, this tool enables you to build marketing journeys to give customers a personal experience with your brand.

  • Email Studio: Marketers can create email content with customizable aspects using scripted language tailored for each customer in real-time.

  • Mobile Studio: Much like Email Studio, this SFMC tool helps your team craft content for mobile devices. Teams can create messages delivered via MMS, SMS and push notifications.

  • Advertising Studio: Your team can reach audiences beyond email and mobile and helps marketers deliver content for advertising platforms like Google, LinkedIn and YouTube.

  • Social Studio: With this tool, you can publish, engage with and analyze content across all the social media channels and accounts, all from one platform. 

  • Loyalty Management: One of SFMC’s new tools. With this program you can reward loyal customers by offering reward programs you can scale. You can do this using clicks, not code, making it even easier to use. 

If you’re new to Marketing Cloud, the best advice is to have a guide leading you throughout your initial implementation. Several resources can help and as Salesforce continues to grow, more resources become available.

Salesforce’s core platform continues to expand every year. Quarterly earnings increase by three percent on average due to the rapid adoption of cloud-based solutions. Marketing Cloud was one of their primary offerings, launching just less than two years after Salesforce launched its core CRM program in March 1999.

Since then, Marketing Cloud has been the leading marketing cloud-based software businesses used to manage their marketing processes. 

Seven things to consider before integrating Marketing Cloud

SFMC’s digital marketing platform seamlessly connects to the Sales and Service platform. So if your company is already using the core CRM program, integration is more straightforward and data flows freely between them. 

However, this isn’t just a plug-and-play SaaS. You will want to ensure that integration doesn’t cause issues for your company. 

Let’s review the top seven considerations you should make:

1. Internal teams will need to skill up 

You’re going to need to consider the skill set of your internal marketing or IT teams. Often, the assumption is that anyone can use the Marketing Cloud tools straight out of the box. 

Unfortunately, this isn’t the case. 

SFMC is not as easy to use as other marketing tools like Clubhouse, Mailchimp or Constant Contact. Integration is tricky. 

For example, if you want to obtain relevant data based on historical purchases to offer promotional discounts, you will need to understand AMP scripts. This is also true if you plan to display content based on geographical location. 

Therefore, you must plan for comprehensive training of your internal team to optimize the Marketing Cloud experience. Otherwise, you may need to hire an expert in SFMC. 

2. You will need to assign user roles 

With SFMC, you can create custom roles for users within your organization and throughout your marketing team. It’s essential for data protection and the preservation of your SFMC account. 

Furthermore, take extra precautions with who has access to All Contacts within the Content Builder. Those outside your company with access to any SFMC business unit can see these contacts if they are not protected.

3. Marketing Cloud is not a data repository 

SFMC is not a data repository, so your company won’t be storing every piece of data in it. Your organization has external data sources that will need configuration for its arrival in SFMC. 

For example, if your company uses Salesforce CRM, you need to understand how Marketing Cloud Connect works to know how the data is stored. That way, you don’t have redundant information and you can sync only the necessary data.

4. Audience segmentation has drag-and-drop capabilities

Your marketing team will need to segment the target demographic using data extensions to reach audiences effectively. This capability requires SQL queries.

Anyone who has worked with SQL queries knows that it is complex and time-consuming. Yet there are no-code segmentation add-ons available on the market. This tool is also helpful to anyone with limited knowledge of segmentation.

5. You should connect Marketing Cloud to the Salesforce core platform

If your organization uses the Salesforce core platform, you should connect Marketing Cloud using Marketing Cloud Connect. Once the data syncs, you must:

  • Check for redundant data in Salesforce core

  • Check your contact key for redundancies as well

  • Only sync contacts needed for SFMC campaigns

  • Check that only necessary or useful data is stored

6. Salesforce has partnered with Microsoft Azure

In November 2019, news hit the Cloud industry that shocked everyone. Salesforce announced their partnership with Microsoft Azure to power Marketing Cloud. 

Azure is one of the leading Cloud-based SaaS services on the market. Partnering with Azure makes Marketing Cloud an even more powerful force than before. This alliance gives your marketing team an edge above what any other marketing platform could. 

7. You have access to Trailhead (for training)

Does Marketing Cloud have you concerned that you cannot manage the complexities of the software? That’s completely understandable. 

If you’re not an IT guru or lack technical knowledge of writing SQL queries, it can seem like an advanced program that you will struggle to take full advantage of as a result. 

Trailhead is your answer. What is Trailhead? It’s a free training platform for all Salesforce customers to use any time they need. 

Trailhead can ensure you and your marketing team are well-versed in the complex nature of any Salesforce offerings, especially their Marketing Cloud software. When onboarding new personnel, Trailhead trains them on all offerings of the Salesforce platform. 

Why your business needs Salesforce Marketing Cloud software

Salesforce Marketing Cloud is an excellent program. It’s beneficial for small- to medium-sized business owners who cannot hire extensive IT or marketing department staff members. One or two people well-versed in the Salesforce core platform can take a company’s marketing efforts to the next level.

Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

Reasons to Hold on to Montrose Environmental (MEG) Stock

Montrose Environmental Group, Inc. MEG has had an impressive run on the bourse over the past year. The stock returned 34.1% over the past year against 8.2% decline of the ... Read more »

Why Emerson Electric (EMR) is a Top Dividend Stock for Your Portfolio

Getting big returns from financial portfolios, whether through stocks, bonds, ETFs, other securities, or a combination of all, is an investor’s dream. But for income investors, generating consistent cash flow ... Read more »

Vail Resorts (MTN) Reports Ski Season Metrics, Skier Visits Down

Vail Resorts, Inc. MTN reported certain ski season metrics for the period from the beginning of the ski season through Jan 2, 2022. – Zacks Ski Season Metrics Season-to-date (through ... Read more »

What's in the Offing for Citizens (CFG) in Q4 Earnings?

Citizens Financial Group CFG is scheduled to report fourth-quarter and 2021 results on Jan 19, before the opening bell. While its quarterly earnings are expected to have improved year over year, ... Read more »

10 Secret Ways To Find The Best Penny Stocks To Buy In 2022

Penny stocks are high-risk, high-reward investments. If you’re looking to take a risk on the stock market to make some serious money, then penny stocks might be for you. However, ... Read more »

Key Factors to Affect M&T Bank (MTB) This Earnings Season

M&T Bank Corporation MTB is scheduled to report fourth-quarter and 2021 results on Jan 20, before the opening bell. The company’s revenues and earnings are expected to have decreased year over ... Read more »

3 Franklin Templeton Mutual Funds for a Steady Portfolio

Founded in 1947, Franklin Templeton Investments prides itself in offering “exceptional asset management” to its clients in more than 165 nations. It has offices in more than 30 countries and ... Read more »

Can Travelers (TRV) Retain Its Surprise Streak in Q4 Earnings?

The Travelers Companies, Inc. TRV is set to report fourth-quarter 2021 earnings on Jan 20. The company delivered an earnings surprise in each of the reported quarters of 2021. – ... Read more »

Smart Money Podcast: How Nerds Choose the Best, and Paying for College

Welcome to NerdWallet’s Smart Money podcast, where we answer your real-world money questions. NerdWallet – NerdWallet This week’s episode starts with a discussion about how Nerds choose the best financial ... Read more »

Designer Brands and Bed Bath & Beyond have been highlighted as Zacks Bull and Bear of the Day

For Immediate Release Chicago, IL – January 17, 2022 – Zacks Equity Research shares Designer Brands Inc. DBI as the Bull of the Day, and Bed Bath & Beyond BBBY ... Read more »

A bunch of Facebook apps aren't working - and now we know why

Many users have reported that their favorite Facebook apps are no longer working following a recent change to a popular open source software project. The open source project responsible is ... Read more »

Twitter to expand test feature that allows users to flag misleading tweets

Twitter Inc said on Monday it will expand its test feature which allows users to flag misleading content on its social media platform to Brazil, Spain and the Philippines. The ... Read more »

Family of heiress who drowned on holiday win court battle in bid to block multi-million payout to husband

Paula Leeson, 47, died in a swimming pool at a villa in Denmark. (PA/Getty) The family of an heiress who drowned on holiday have won a court battle to pursue ... Read more »

Emma Bunton discusses benefits of split from 'soulmate' Jade Jones

Emma Bunton and her husband Jade Jones have been together for 24 years, but the Spice Girls star revealed they broke up at the beginning of their relationship – and ... Read more »

Here's Why "Trend" Investors Would Love Betting on Lynas Corp. (LYSDY)

When it comes to short-term investing or trading, they say “the trend is your friend.” And there’s no denying that this is the most profitable strategy. But making sure of ... Read more »

8 Practical Tips for Successfully Launching Your Startup

If you’re looking to launch a startup, there’s no better time than now. The startup world is buzzing with activities and opportunities that have never been available before. However, launching ... Read more »

Why Fast-paced Mover Performance Food (PFGC) Is a Great Choice for Value Investors

Momentum investors typically don’t time the market or “buy low and sell high.” In other words, they avoid betting on cheap stocks and waiting long for them to recover. Instead, ... Read more »

Portronics launches portable tyre inflator ‘Vayu' at Rs 2,899

Portronics has launched ‘Vayu’, a portable tyre inflator at Rs 2,899. It comes only in one colour: in Black and is available from the company’s official website, Flipkart and leading ... Read more »

Looking for a Fast-paced Momentum Stock at a Bargain? Consider Meritage (MTH)

Momentum investing is essentially the opposite of the tried-and-tested Wall Street adage — “buy low and sell high.” Investors following this investing style typically avoid betting on cheap stocks and ... Read more »

Recent Price Trend in Oaktree Specialty Lending (OCSL) is Your Friend, Here's Why

While “the trend is your friend” when it comes to short-term investing or trading, timing entries into the trend is a key determinant of success. And increasing the odds of ... Read more »

How Investors Can Grab Better Returns for Finance Using the Zacks ESP Screener

Quarterly financial reports play a vital role on Wall Street, as they help investors see how a company has performed and what might be coming down the road in the ... Read more »

Here's Why "Trend" Investors Would Love Betting on CBIZ (CBZ)

While “the trend is your friend” when it comes to short-term investing or trading, timing entries into the trend is a key determinant of success. And increasing the odds of ... Read more »

Best Income Stocks to Buy for January 17th

Here are three stocks with buy rank and strong income characteristics for investors to consider today, January 17th: – Zacks Bridge Investment Group BRDG: This vertically integrated real estate investment ... Read more »

Xbox boss Phil Spencer says a PlayStation version of Xbox Game Pass is ‘inevitable'

Phil Spencer, the head of Xbox, says it is “an inevitability” that PlayStation will produce its own version of Xbox Game Pass. Speaking to IGN, and responding to recent rumors ... Read more »

Zacks Industry Outlook Highlights: AMN Healthcare Services, Apollo Medical Holdings, Inc and LifeMD, Inc

For Immediate Release Chicago, IL – January 17, 2022 – Today, Zacks Equity Research discusses AMN Healthcare Services AMN, Apollo Medical Holdings, Inc. AMEH and LifeMD, Inc. LFMD. – Zacks ... Read more »

An Annuity 101 Guide For Non Jargoned Consumers

After returning from the grocery store last week, I went to turn on my laptop. To my dismiss, it was now nothing more than a paperweight. In other words, it ... Read more »

How to Boost Your Portfolio with Top Oils and Energy Stocks Set to Beat Earnings

Wall Street watches a company’s quarterly report closely to understand as much as possible about its recent performance and what to expect going forward. Of course, one figure often stands ... Read more »

Friendly reminder: soon new ComiXology purchases will not be DRM-free

Here’s one of your last reminders that ComiXology’s digital store will soon be integrated with Amazon, at which point your new comic book purchases will no longer be DRM-free. ComiXology’s ... Read more »

John Whaite reveals the heartbreaking comment Rose Ayling-Ellis made backstage at Strictly final

Strictly runner up John Whaite has revealed the heartbreaking comment made by Rose Ayling-Ellis backstage during the grand final in December. MORE: Giovanni Pernice teases end of partnership with Rose ... Read more »

Walmart Might Soon Be Rolling Out Its Own Cryptocurrency

The high demand for and success of NFTs in the crypto world and digital marketplace make it unlikely that the craze will be going away anytime soon. Bloomberg | Getty ... Read more »

How to export data and create a report in Salesforce

One of the reasons Salesforce is a standout CRM brand on our best CRM software list is its powerful reporting function, with detailed data to help you make more informed ... Read more »

Sky Cinema 4K channel coming… to Italy

Sky Italia will launch Sky Cinema 4K on January 28, with the new channel acting as a dedicated home in the TV Guide for the service’s 4K movie content. It’ll ... Read more »

Can vehicle charging-roads power our electric future?

In most cities, highways encompass a massive surface area that is expensive to maintain considering the cost of surface maintenance, lamp posts, signage, and electric vehicle charging stations.  But over ... Read more »

Microsoft Teams update finally lets you hide from your own face

One of the worst part of video calls could soon be eliminated for Microsoft Teams users thanks to a new update coming to the service. The video conferencing platform has ... Read more »

Best unlimited web hosting of 2022

<div data-image="https://cdn.mos.cms.futurecdn.net/x2dtk9pw3wQvyvXQnjbcEj-200-100.jpg" data-link="https://partners.inmotionhosting.com/c/221109/412245/4222" data-link-text="View Deal" data-show-fallback="button" data-webp-image="https://cdn.mos.cms.futurecdn.net/x2dtk9pw3wQvyvXQnjbcEj-200-100.jpg.webp" data-widget-introduction=" 1. Inmotion Hosting The best unlimited web hosting provider around. ” data-widget-type=”deal”> 1. Inmotion Hosting The best unlimited web hosting provider around. ... Read more »

The creators of Wallace & Gromit are making a ‘mad, open world' game

Aardman Animations, the creative studio behind Wallace & Gromit and other iconic stop-motion series, is developing a new, open-world video game based on an original IP. The game will focus ... Read more »

Novak Djokovic lands in Belgrade airport after being deported from Australia over a vaccine row

The nine-time Australian Open champion was deported on Sunday after having his visa cancelled. Read more »

Anti-trolling advocates to front inquiry

Anti-trolling campaigner and journalist Erin Molan will join online safety advocates at a third hearing into how social media can be made safer for users. The former Channel Nine presenter ... Read more »

Zahawi shuts down rumours of policy push to save PM

Education Secretary Nadhim Zahawi denies an operation is under way to save Boris Johnson amid claims of Downing Street parties. Read more »

Goodwill claims it was hit by data breach

American nonprofit Goodwill has suffered a data breach that is affecting the users of its ShopGoodwill.com e-commerce auction platform. Reports say the company’s platform has had an exploitable vulnerability which ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic