The 'must have' bag of the season has been on the arms of celebrities for weeks ... and now it's on sale

Shoppers love ByMaay's $129 bagIt's on sale for 20 per cent offThere are budget versions for less 

Fashion lovers are obsessing over a simple yet stylish bag they say is one the of best accessories they have ever owned.

ByMaay cannot keep up with demand for its Aly Black cross body bag which is currently on sale for $85 down from $129.

Shoppers can pre-order the sold-out bag that has been worn by Australian style icons like blogger Sophie Cachia, MAFS star Martha Kalifatidis and Bachelor alum Snezana Wood.

Five-star reviews have been pouring in for the ‘must-have’ accessory with customers saying they use theirs and have been receiving compliments for it ‘every day’.

The chic and versatile bag has zipped front pocket, detachable strap, removeable coin purse and stylish gold hardware.

ByMaay cannot keep up with demand for its Aly Black cross body bag (pictured) which is currently on sale for $85 down from $129

Shoppers can pre-order the sold-out bag that has been worn by Australian style icons like blogger Sophie Cachia (left), MAFS star Martha Kalifatidis and Bachelor alum Snezana Wood

It is made from recycled materials and is the ‘perfect allrounder’ ideal for travelling festivals and everyday use according to the ByMaay website.

The Aly bag also comes in a tan colour and in black with silver hardware as well as a version without the brand logo on the front.

One reviewer said it was the best bag they have ever owned and raved about the ‘amazing quality and ‘perfect size’.

‘My go to bag when I need a smaller bag that fits all my essentials. It’s lightweight, comfortable and functional. Big plus also it’s made from recycled materials. An absolute must for all ages,’ another wrote.

One reviewer said it was the best bag they have ever owned and raved about the ‘amazing quality and ‘perfect size’

If you miss the sale and don’t want to fork out the full price of $129 for the stylish bag there are many budget options including CottonOn Body’s $50 Textured bag (left), Kmart’s $15 PU camera bag (centre) and Target’s casual pocket front bag for $30 (right)

‘Perfect everyday bag! Such high quality and can hold so much, I was so surprised when it could fit my wallet inside plus my keys with all its keychains! The thick crossbody strap is lovely and have had so many compliments on it,’ one customer said.

ByMaay is running a 20 per cent off promotion until Saturday May 27 so shoppers can get the Aly bag at a discounted rate.

If you miss the sale and don’t want to fork out the full price of $129 for the stylish bag there are many budget options in similar styles.

CottonOn Body is stocking a near-identical version in its Textured Crossbody Bag for $49.99 with a front zip pocket and branded thick strap.

Target’s $30 Casual pocket front cross body bag has multiple zipped compartments while Kmart shoppers can find the PU Camera Crossbody bag for just $15.