Darpan Sanghvi, co-founder and CEO, The Good Glamm Group
Digital media platform ScoopWhoop has been acquired by The Good Glamm Group. This is the second acquisition by the company in less than a month. Earlier in October, it had acquired the baby and mother products brand The Moms Co, for Rs 500 crore, in the largest-ever deal in the direct-to-consumer space.
With the ScoopWhoop buyout, the company, which so far had a mainstay in the women’s beauty and content segment, now intends to build its play in the men’s category.
“The acquisition of ScoopWhoop, which has a male audience of over 60 percent, will pave the way for entry into contentto-commerce for the fast-growing male segment. Over the next three years, the group will invest Rs. 500 crores in the men’s category,” the company said in a press note.
(This is a developing story. Please check back for details)Internet Explorer Channel Network